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Why Motorcycle VIN Decoding is So Important to Insurance Companies


Motorcycles offer a great deal of joy and freedom for their riders. However, riding a motorcycle carries with it risks, so most serious riders desire good insurance coverage. For convenience and best policy rates, many riders go online for quotes on motorcycle insurance. There is plenty of competition out there among websites offering these types of quotes. If your company provides motorcycle insurance quotes, you need a way to stand out from the crowd.

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Topics: VIN, Safety, Insurance


10 Attributes of Vehicle Data That Will Sell Your Online Listing


Never before have there been more ways for auto dealers to market inventory to customers - who are able to take advantage of unprecedented availability of vehicle data and methods of comparison shopping.

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Topics: Automotive Data, Marketing, VIN, Safety, Vehicle Valuations


VIN vs PIN - What is being assigned to Off-Road vehicles


Since 1981 the global vehicle manufacturing community has used the 17 digit VIN as a means to uniquely identify a vehicle.  The VIN captures basic vehicle information as part of an international standard, and in some countries, like the US, it is used to capture additional data. In the US, the National Highway Traffic Safety Administration, or NHTSA, is tasked with regulating the information the VIN must capture, how it is assigned and to whom.  Some of the many benefits of the VIN system include being able to identify and recall vehicles with safety issues, track vehicle's accident and maintenance history, and identify vehicles that have been stolen.

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Topics: Automotive Data, VIN, Safety, Powersports


Driving: don't touch that phone, but.. I'll take a double espresso


 

Since 2006, California has maintained legislature to ban driving and texting. The penalties for being caught texting or otherwise touching or using your phone while driving are steep. 

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Topics: Vehicle, VIN, Safety, Auto Manufacturers, Automotive


Gen Y (18-34) / younger drivers - driving on the decrease?


We came across this interesting article on CarConnection today, referencing a study done by the Frontier Group that was surprizing to say the least. Younger folks driving less.. a lot less? Several possibilities for this are discussed including results from polls by concerned automakers. General consensus is that driving cuts into texting and social media time vs more lifestyle friendly public transportation. The Frontier Group study makes an interesting case with a focus on data for transportation policies. Download the Frontier Group study here

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Topics: Logistics, Mobile, Marketing, Safety, Auto Manufacturers, Automotive


NHSTA to Test Safety Benefits of Vehicle-to-Vehicle Data Sharing


NHSTA to Deploy Fleet of 2800 V2V-Ready Vehicles This Summer.

Most new vehicle technologies, including even safety features, are introduced as premium options on luxury vehicles.  In the case of safety features these gradually become available to lower priced vehicle segments as it becomes more mainstream.  However, the exception to this rule happens when regulations are put in place that require new technology be installed on new vehicles from a certain date forward.  Based on the NHTSA’s interest in Vehicle-to-Vehicle (V2V) technology and possible safety benefits it may become one of those exceptions before too long.

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Topics: Automotive Data, Safety


Google 2011 consumer research study


We found an interesting study this morning published by Google which describes consumer automotive shopping behavior in 2011. Some highlights below here as well as a link to Google direct for the full presentation.

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Topics: Auto Portals, Fuel Economy, Automotive Data, Vehicle, Marketing, Safety, Vehicle Equipment, Dealers


Does Your Vehicle Really Need That Spare Tire?



Oftentimes we don't look for the spare tire in our vehicles until we are on the side of the road with a flat tire.  Once in that situation you may be checking frantically for it.  You check the trunk or rear cargo area, under the rear of the vehicle but it is nowhere to be found.  It may be that you are one of many consumers that have purchased a vehicle without a spare tire. AAA has noticed the growing trend of vehicles without spare tires and reports the trend is likely to continue in a recent article online

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Topics: Safety


What is a VIN?


VIN Decoding 101:  Part 1 - What is a VIN?

On current automobiles, the VIN is located on the dashboard in a location visible through the windshield, as well as, on the driver side door jam. You have probably also noticed the VIN recorded on the title, insurance, and registration of your vehicle. The VIN acronym stands for Vehicle Identification Number. It refers to a unique number assigned to a vehicle that contains information to describe and identify the vehicle.

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Topics: Vehicle, VIN, Safety