Apr 11 2018
This post has been updated since its original publish date in February 2017
Imagine a future where, with the push of a button, your customers could summon a mechanic right to their own driveway or even forecast an impending vehicle failure with a tiny implant into their engines brain. In our rapidly evolving, tech-transformative universe these possibilities are not only on the horizon of the automotive world, they have arrived on the doorstep.
Read MoreTopics: Mobile, Parts & Services, Automotive Technology, Roadside Assistance
Oct 25 2016
Have you ever thought about starting a mobile auto repair business? Or as a vehicle owner, have you thought about how convenient it would be for mechanics to perform vehicle services right at your home?
Read MoreTopics: Mobile, Parts & Services
May 26 2015
Remember the days when an 8-track player in your car, or multi-disc changer (for the millennials), was the best thing since sliced bread? Today, if your car doesn't have an auxiliary port or Bluetooth capability it would be considered prehistoric. As smartphones have become more of a standard, a simple connecting cable doesn't quite cut it anymore. Infotainment systems (information and entertainment) are the new auto industry standard.
The bottom line is that cars supporting music entertainment needs, as well as readily available information through smartphone integration is essential for many vehicle shoppers. Unfortunately, choosing a vehicle with the perfect infotainment system is more complicated than it was with previous entertainment systems.
Read MoreTopics: Mobile, Auto Manufacturers, Automotive Technology
Apr 28 2015
Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a smartphone and 47 percent own a tablet. With these kinds of statistics, you better believe that your website is receiving a significant amount of its traffic from mobile users - unless you fell subject to the latest Google algorithm update last week.
Read MoreTopics: Mobile, Vehicle, Parts & Services, Insurance, Automotive, Dealers
Apr 20 2015
Getting stranded on the side of the highway, or even worse, on a dirt road far from civilization is one of a driver's worst fears. These fears have driven many consumers to seek various roadside assistance services for peace of mind when the time arises.
Read MoreTopics: Mobile, Insurance, Roadside Assistance
Feb 13 2015
It's been a couple of months since we last put together a list of ten awesome auto industry blog articles. Since then, there have been plenty more share-worthy blogs to sift through!
Similar to part one, the blogs we've shared below are from all different segments of the auto industry, providing value for several auto niches. Topics range from vehicle maintenance and safety to best practices for marketing your automotive business to both B2B and B2C.
Read MoreTopics: Mobile, Marketing, VIN, Insurance, Automotive Technology, Vehicle Equipment
Dec 1 2014
According to Google, the majority of vehicle shoppers use digital channels during their research. Most of these online vehicle shoppers use more than one website before deciding on the vehicle they want to purchase. Let's look at ways to make these visitors convert.
Read MoreTopics: Auto Portals, Mobile, Dealers
Oct 22 2014
Blogging has become an important part of traffic generation and brand awareness for any type of business and has indeed reached its way to the automotive world. Since the vehicle data and VIN decoding solutions we provide are vital to all segments of the auto industry, we come across quite a variety of auto blogs.
Though the blogs we've shared below are not exclusive to one auto niche (auto listing sites, dealer solution providers, auto insurance, etc.), we still thought each one of these articles would provide some level of value or interest industry-wide.
Read MoreTopics: Mobile, VIN, Insurance, Automotive Technology, Vehicle Equipment
Oct 9 2012
Any type of mobile marketing strategy requires presenting information in small “bites.” When it comes to advertising to auto consumers, whether they are researching vehicles or actively shopping inventory, the vehicle information presented needs to be optimized to the mobile experience.
Creating an experience that can support inventory or generic vehicle search, research or comparison for a mobile visitor is a difficult task. There are a large variety of vehicles and brand out there. In addition, there many different valuable features and options that can be installed on these vehicle. These can be key drivers in the consideration and purchase and must be included in a successful mobile approach. These factors all contribute to make displaying the necessary detail to power mobile research and shopping solutions for perspective car buyers is a significant challenge.
Topics: Mobile
Jun 20 2012
We came across this interesting article on CarConnection today, referencing a study done by the Frontier Group that was surprizing to say the least. Younger folks driving less.. a lot less? Several possibilities for this are discussed including results from polls by concerned automakers. General consensus is that driving cuts into texting and social media time vs more lifestyle friendly public transportation. The Frontier Group study makes an interesting case with a focus on data for transportation policies. Download the Frontier Group study here
Read MoreTopics: Logistics, Mobile, Marketing, Safety, Auto Manufacturers, Automotive
