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New Cars vs. Old Cars: A Diverse Auto Industry Requires Comprehensive Vehicle Data


Today’s automotive landscape is much different than 20 years ago, with the average life of a vehicle at a record high of 11.8 years. Automotive manufacturers across the board are building high-quality, longer-lasting vehicles, provided the owner keeps up with maintenance.

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Topics: Automotive Data, Parts & Services, Insurance, Dealers


What Does a “New Normal” Look Like for The Auto Industry?


We are living in a strange time right with a pandemic (COVID-19) that has greatly affected people worldwide and shuttered economies. Millions of people in the United States are out of work (hundreds of millions worldwide) and many businesses have had no choice but to furlough or lay off their employees, or even worse, close their doors permanently.

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Topics: Parts & Services, Insurance, Automotive, Dealers, Fleet Management


4 Benefits of Service Customer Engagement Programs: Helping Improve Your Dealer's Fixed Ops


As a dealership vendor, it should come as no surprise that dealerships see the largest profit margins from their fixed operations department. In fact, you’ve probably had your hand in the creation of content around this topic on some level, whether it be a comprehensive study or articles on your blog.

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Topics: Automotive Data, Dealers, Service Data


DealerRefresh Hosts DataOne on RefreshFriday


Last month, Jake Maki, our Vice President & General Manager, joined DealerRefresh for their weekly RefreshFriday Facebook Live stream to provide some insight into some of the key challenges vendors face when working with vehicle data. Learn why vehicle data is so complex and how DataOne works to make it more consumable for our end users.

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Topics: Automotive Data, VIN, Dealers


Paid Advertising for Dealerships: Tips and Tricks from Auto Industry Experts


A couple of months ago we published a blog round up article on SEO tips and tricks for dealerships and thought it would be helpful to follow up with another roundup for paid advertising. Your dealership is likely already doing some paid advertising, whether through search engine marketing (SEM), display advertising, classified listings, or even social media sponsored content.

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Topics: Dealers, Roundup


SEO For Dealerships: Tips and Tricks from Auto Industry Leaders and SEO Experts


You’re probably familiar with search engine optimization (SEO). Chances are that you’ve hired an automotive marketing agency or website provider to optimize your dealership’s website at one point or another. You may even have a large enough team to develop and execute an SEO strategy in-house.

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Topics: Dealers, Roundup


9 UX Fails That Are Pushing Your Vehicle Shoppers Away


It’s one thing to consistently drive traffic to your website, but it’s another thing to keep them engaged. This is where your website’s user experience (UX) is crucial.

The UX on your auto listing or dealership website should take the stress out of vehicle shopping and make it easy for consumers to find their next vehicle. If you’re finding that your website isn’t getting as much traction as you’d hoped, conversion rates are low, or overall vehicle sales are low, it may be time to reassess the UX on your website.

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Topics: Auto Portals, Dealers, Vehicle Shopping


7 Expert Tactics for Increasing Your Dealership’s Service Revenue


“Fixed ops departments account for the bulk of dealership’s profits.” Sound familiar? How about, “A healthy and profitable fixed ops department means a healthy dealership.” You’ve heard it all before. Yet, growing your service clientele, let alone retaining your existing clientele, is easier said than done.

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Topics: Parts & Services, Automotive Technology, Dealers


6 Ways to Win Over Consumers Before They Hit the Dealer Lot


You could have the most friendly receptionists, the smoothest sales team, the most impressive showroom, and even the best F&I department in town, but none of that matters if no one is there to experience it.    

The average vehicle shopper only visits 1-2 dealerships before making a purchase. The fact of the matter is that most of the vehicle research and buying process is done online today.

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Topics: Dealers, Vehicle Shopping


7 Reasons Your Website Should Have An Intuitive Vehicle Comparison Tool


85-90% of auto shoppers conduct online research, according to a MillwardBrown study. And 64% of online vehicle shoppers compare different models as part of the process, according to a recent study commissioned by Cox Automotive. Still many auto listing and dealership websites do not offer a comparison tool, or have buried it on their website.

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Topics: Auto Portals, Automotive Data, Dealers, Vehicle Shopping