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7 Reasons Your Website Should Have An Intuitive Vehicle Comparison Tool


85-90% of auto shoppers conduct online research, according to a MillwardBrown study. And 64% of online vehicle shoppers compare different models as part of the process, according to a recent study commissioned by Cox Automotive. Still many auto listing and dealership websites do not offer a comparison tool, or have buried it on their website.

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Topics: Auto Portals, Automotive Data, Dealers, Vehicle Shopping


10 Sessions at Digital Dealer 22 That Will Help Improve Your Dealership's Marketing Strategy


If you haven’t purchased your tickets for Digital Dealer 22 yet, you’re running out of time. In just a few weeks, hundreds of dealers, dealer solution providers, and allied industries will be meeting down in Tampa, FL for one of the top automotive conferences of the year. Whether your hand is in dealer management, sales, marketing, F&I, or fixed ops, you will find Digital Dealer to be a great learning experience and networking event.

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Topics: Conferences


Creating the Perfect Vehicle Shopping Experience on Dealer Group Websites [Infographic]


It's no surprise that today's consumers are shopping for their next vehicle online. According to a relatively recent Millward Brown Digital study, 85 to 90 percent of auto shoppers conduct online research. That's not to say that traditional advertising is dead...

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Topics: Dealers, Vehicle Shopping


It’s Not Only Hip but It’s Smart to Welcome Disruptors in the Service Industry


Imagine a future where, with the push of a button, your customers could summon a mechanic right to their own driveway or even forecast an impending vehicle failure with a tiny implant into their engines brain. In our rapidly evolving, tech-transformative universe these possibilities are not only on the horizon of the automotive world, they have arrived on the doorstep.

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Topics: Mobile, Parts & Services, Automotive Technology, Roadside Assistance


How to Engage Today's Tech-Savvy Online Vehicle Shoppers


The vast majority of consumers today shop online. There's no shortage of great websites and online tools for searching, researching, and comparing various products. Most of them work equally as well from a desktop computer or mobile device. The key factor to success for many of these websites and tools is a top-notch user interface (UI) that's intuitive and allows each consumer to create their own shopping experience.

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Topics: Auto Portals, Vehicle Shopping


Top 10 Things to Do in New Orleans During NADA100


NADA 100 is just under a month away and it’s time to start putting together an agenda. Your schedule will likely be jam-packed with meetings and workshops to attend… and miles of walking from point A to point B. However, if you can find time in your busy schedules to fit in some additional activities, there’s no shortage of fun things to do in New Orleans.

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Topics: NADA Conference


How to Be a Successful Mobile Auto Repair Business


Have you ever thought about starting a mobile auto repair business? Or as a vehicle owner, have you thought about how convenient it would be for mechanics to perform vehicle services right at your home?

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Topics: Mobile, Parts & Services


6 Disruptive Tactics for Transforming the Car Buying Process


Today’s vehicle shoppers are much different than vehicle shoppers pre-internet. You’ve probably heard this more than you can recall, yet still, many consumers are not satisfied with the current car shopping process. Your potential customers are looking for an efficient vehicle shopping and purchasing experience similar to the rest of their shopping experiences.

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Topics: Dealers, Vehicle Shopping


7 Features Every Car Insurance Quote Comparison Website Should Include


There are quite a few car insurance quote comparison websites for consumers to quickly identify the most affordable insurance premiums in one place.

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Topics: Insurance


5 Reasons Ride- and Car-Sharing Will Not Destroy Dealerships


Ride- and car-sharing are two services that have really blown up over the last few years. The ability to conveniently and affordably arrange for a ride or book a vehicle right from an application on your smartphone is too good not to catch on.

Many sources believe that ride- and car-sharing are presenting a threat to the auto industry, primarily OEM and dealership sales. Though the industry will change, they certainly are not doomed!

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Topics: Dealers, ride- and car-sharing