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SEO For Dealerships: Tips and Tricks from Auto Industry Leaders and SEO Experts


You’re probably familiar with search engine optimization (SEO). Chances are that you’ve hired an automotive marketing agency or website provider to optimize your dealership’s website at one point or another. You may even have a large enough team to develop and execute an SEO strategy in-house.

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Topics: Dealers, Roundup


Free VIN Decoder Service vs. Paid VIN Decoding Solution: Which is Best for My Business?


Aside from the obvious difference, one is free and one costs money, there is often confusion around how free VIN decoder services vs. paid VIN decoding solutions differ and why one might pay a premium. Each business has different vehicle data and VIN decoding needs, and while a free VIN decoder might do the trick for some businesses, others may have a need for a more comprehensive VIN decoding solution.

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Topics: VIN


What Is the Right Trailer VIN Decoding Solution for Your Business?


In comparison to passenger vehicles with currently 40 manufacturers, trailers are made by hundreds of manufacturers in North America and each has numerous configurations. Commercial VIN decoding solutions for trailers are rare because of the effort required to obtain this data as well as the differences in how the VIN is used. However, they do exist!

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Topics: VIN, Trailers


On-Demand Gas Delivery: What Does the Future Hold?


We live in an age where everything is on demand. Binge watching your favorite TV shows when and where you want, ordering almost any product online and having it delivered on your doorstep within 48 hours, and arranging for transportation to arrive within 5-10 mins from the palm of your hand are all daily occurrences around the country. More and more on-demand business models are created to support this convenient and instantaneous lifestyle our society has become accustomed to.

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Topics: Automotive Technology


The Auto Insurer’s Guide to Effectively Leveraging VIN Decoding Solutions


In an industry based on accurately assessing and rating risk to maximize profitability, it’s essential that insurance carriers are able to correctly identify each vehicle they insure. This can be a challenging task to accomplish without leveraging a comprehensive vehicle data solution, especially as vehicles continue to advance.

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Topics: VIN, Insurance


How to Improve Your Auto Insurance Claims Process With Accurate Vehicle Data


The handling of auto insurance claims has continued to improve from a consumer perspective, with relatively simple steps that can be completed predominantly online or through mobile applications. Many insurance providers, such as yourselves, have done an excellent job building out resources to help walk consumers, both policyholders and claimants, through each step for submitting a claim as well as educating the consumer in regard to expectations following a claim submission.

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Topics: Insurance


The State of Automotive Digital Retailing: Dealerships Are Still Essential to Car Buying


Another article on digital retailing? In prior blog posts, we’ve discussed how the modern consumer shops for a vehicle, which research tools are most valuable, and how dealers can win over these consumers during the online shopping process. It only makes sense now, to cover one of the most talked-about subjects in the auto industry, digital retailing.

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Topics: Vehicle Shopping


It’s Not Only Hip but It’s Smart to Welcome Disruptors in the Service Industry


This post has been updated since its original publish date in February 2017

Imagine a future where, with the push of a button, your customers could summon a mechanic right to their own driveway or even forecast an impending vehicle failure with a tiny implant into their engines brain. In our rapidly evolving, tech-transformative universe these possibilities are not only on the horizon of the automotive world, they have arrived on the doorstep.

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Topics: Mobile, Parts & Services, Automotive Technology, Roadside Assistance


Lane Departure Warning, Lane Keep, Road Departure Mitigation: Are They Different?


Automakers have made great strides in increasing vehicle safety. Today's car shoppers will find many different advanced safety technologies, such as lane assistance technology, that are designed to reduce accidents and protect drivers, cyclists, and pedestrians.

Since automakers each have their unique branding for these safety features, it’s easy for vehicle shoppers, and even dealers and service providers, to get confused when comparing vehicle models across multiple brands. For example, while some safety features will simply alert drivers when required to adjust, others will actively take measures to mitigate collision with semi-autonomous functionality.

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Topics: Automotive Technology, Vehicle Shopping


VIN Decoding 101: Everything You Wanted to Know About VINs


Post has been republished with updates since its original publish date November 2011

As you might expect we get a lot of questions about VINs.  There is a lot of confusion about what a VIN is, how is it used, what information is captured within it and what is not.  In this series we hope to provide a good resource that you can use to educate yourself on Vehicle Identification Numbers (VINs) and VIN Decoding.  The articles will progressively build from very basic and general information about VINs to more detailed and specific aspects of using them and vehicle data in business and technical settings.  We hope you find them useful.

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Topics: Vehicle