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VIN Decoding Outside the Light-Duty and Passenger Vehicle Segment


This post has been republished with updates since its original publish date in June 2012

While the light-duty and passenger segments encompass a large portion of the vehicles that one might be looking to VIN decode, it certainly doesn't cover them all. These additional segments, such as mid-duty, heavy-duty, and motorcycles, each represent huge markets with large direct and allied business opportunities. As a result, there is a fair amount of interest in services to VIN decode these vehicles.

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Topics: VIN


VIN Decoding "Off-Road" Vehicles


This post has been republished with updates since its original publish date in April 2012

The NHTSA standard for VIN assignment is applied to all motorized vehicles, motorcycles, and trailers that travel on the roads, streets and highways of the US.  However, the NHTSA has no jurisdiction over recreational vehicles not intended to ever be driven on a street or highway.

These "off-road" recreational vehicles are hugely popular and account for millions of purchases and tens of millions of vehicles in use in the US every year. As a result, there is a need to decode and identify these vehicles for initial sales and marketing efforts, resale, registration, insurance, and taxation. 

Are these vehicles able to be VIN decoded using the same principles and decoders used for light-duty and passenger vehicles? The answer is a solid... maybe.

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Topics: Auto Portals, Automotive Data, Vehicle, VIN, Powersports


Improving The Car Buying Experience in a Changing Economy (Roundup)


While e-commerce has taken the retail industry by storm, there are a few businesses, including dealerships, that have been reluctant to embrace an e-commerce (or digital retailing) business model. Rightfully so. Purchasing a vehicle is a big decision, and many consumers would still prefer to complete some of the steps at the physical dealership, such as test drives and financing.

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Topics: Vehicle Shopping, Roundup


New Cars vs. Old Cars: A Diverse Auto Industry Requires Comprehensive Vehicle Data


Today’s automotive landscape is much different than 20 years ago, with the average life of a vehicle at a record high of 11.8 years. Automotive manufacturers across the board are building high-quality, longer-lasting vehicles, provided the owner keeps up with maintenance.

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Topics: Automotive Data, Parts & Services, Insurance, Dealers


What Does a “New Normal” Look Like for The Auto Industry?


We are living in a strange time right with a pandemic (COVID-19) that has greatly affected people worldwide and shuttered economies. Millions of people in the United States are out of work (hundreds of millions worldwide) and many businesses have had no choice but to furlough or lay off their employees, or even worse, close their doors permanently.

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Topics: Parts & Services, Insurance, Automotive, Dealers, Fleet Management


Vehicle Weights & Capacities: What Do They Mean & Why Are They Important?


All the different vehicle weight terminology can be quite confusing. While some are more obvious than others, the shear mass of information can be daunting. This article was written to take the weight off your chest…

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Topics: Logistics, Automotive Data, VIN


4 Benefits of Service Customer Engagement Programs: Helping Improve Your Dealer's Fixed Ops


As a dealership vendor, it should come as no surprise that dealerships see the largest profit margins from their fixed operations department. In fact, you’ve probably had your hand in the creation of content around this topic on some level, whether it be a comprehensive study or articles on your blog.

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Topics: Automotive Data, Dealers, Service Data


All-Wheel Drive vs. Four-Wheel Drive: Why Do They Get Confused?


All-wheel drive (AWD) and four-wheel drive (4WD, 4X4) systems continue to gain traction in the marketplace and, as a result, are widely available on most of today’s best-selling vehicles. However, advancing technology and OEMs’ marketing spin are making it increasingly difficult to discern between the two features, leaving everyone – from consumers to dealerships and vendors – confused about whether a given vehicle is technically AWD or 4WD.

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Topics: Vehicle Equipment


10 Things to Do While In Las Vegas for NADA 2020


NADA is just around the corner, and with it comes a packed-full agenda of speakers, networking, and private parties. However, if you anticipate any downtime around the show, here’s a list of fun things we found to do in Vegas.

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Topics: NADA Conference, Conferences


12 Surprising Facts About VINs, VIN Decoding and Vehicle Data


There’s a lot more to VIN numbers, the 17-digit string of numeric and alphanumeric characters found on vehicles, and the vehicle data behind them than you may expect. In fact, VINs can be quite complex.

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Topics: VIN