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4 Reasons Why Consumers Love Buying Used Vehicles Directly From Owners


Purchasing used is a very popular option for many in-market vehicle buyers, making up more than 30% of franchise dealership’s total vehicle sales for the last five years according to an Edmunds report. Though buying pre-owned inventory from a dealership is most common, there are many valuable resources such as Craigslist and Autotrader that do a great job connecting consumers directly with the vehicle owner as an alternative to the dealership.

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Topics: Guest post


7 Expert Tactics for Increasing Your Dealership’s Service Revenue


“Fixed ops departments account for the bulk of dealership’s profits.” Sound familiar? How about, “A healthy and profitable fixed ops department means a healthy dealership.” You’ve heard it all before. Yet, growing your service clientele, let alone retaining your existing clientele, is easier said than done.

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Topics: Parts & Services, Automotive Technology, Dealers


6 Ways to Win Over Consumers Before They Hit the Dealer Lot


You could have the most friendly receptionists, the smoothest sales team, the most impressive showroom, and even the best F&I department in town, but none of that matters if no one is there to experience it.    

The average vehicle shopper only visits 1-2 dealerships before making a purchase. The fact of the matter is that most of the vehicle research and buying process is done online today.

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Topics: Dealers, Vehicle Shopping


7 Reasons Your Website Should Have An Intuitive Vehicle Comparison Tool


85-90% of auto shoppers conduct online research, according to a MillwardBrown study. And 64% of online vehicle shoppers compare different models as part of the process, according to a recent study commissioned by Cox Automotive. Still many auto listing and dealership websites do not offer a comparison tool, or have buried it on their website.

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Topics: Auto Portals, Automotive Data, Dealers, Vehicle Shopping


10 Sessions at Digital Dealer 22 That Will Help Improve Your Dealership's Marketing Strategy


If you haven’t purchased your tickets for Digital Dealer 22 yet, you’re running out of time. In just a few weeks, hundreds of dealers, dealer solution providers, and allied industries will be meeting down in Tampa, FL for one of the top automotive conferences of the year. Whether your hand is in dealer management, sales, marketing, F&I, or fixed ops, you will find Digital Dealer to be a great learning experience and networking event.

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Topics: Conferences


Creating the Perfect Vehicle Shopping Experience on Dealer Group Websites [Infographic]


It's no surprise that today's consumers are shopping for their next vehicle online. According to a relatively recent Millward Brown Digital study, 85 to 90 percent of auto shoppers conduct online research. That's not to say that traditional advertising is dead...

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Topics: Dealers, Vehicle Shopping


It’s Not Only Hip but It’s Smart to Welcome Disruptors in the Service Industry


Imagine a future where, with the push of a button, your customers could summon a mechanic right to their own driveway or even forecast an impending vehicle failure with a tiny implant into their engines brain. In our rapidly evolving, tech-transformative universe these possibilities are not only on the horizon of the automotive world, they have arrived on the doorstep.

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Topics: Mobile, Parts & Services, Automotive Technology, Roadside Assistance


How to Engage Today's Tech-Savvy Online Vehicle Shoppers


The vast majority of consumers today shop online. There's no shortage of great websites and online tools for searching, researching, and comparing various products. Most of them work equally as well from a desktop computer or mobile device. The key factor to success for many of these websites and tools is a top-notch user interface (UI) that's intuitive and allows each consumer to create their own shopping experience.

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Topics: Auto Portals, Vehicle Shopping


Top 10 Things to Do in New Orleans During NADA100


NADA 100 is just under a month away and it’s time to start putting together an agenda. Your schedule will likely be jam-packed with meetings and workshops to attend… and miles of walking from point A to point B. However, if you can find time in your busy schedules to fit in some additional activities, there’s no shortage of fun things to do in New Orleans.

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Topics: NADA Conference


How to Be a Successful Mobile Auto Repair Business


Have you ever thought about starting a mobile auto repair business? Or as a vehicle owner, have you thought about how convenient it would be for mechanics to perform vehicle services right at your home?

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Topics: Mobile, Parts & Services