VIN Basics Blog

Domestic pickup trucks continue to dominate the U.S. automotive market, with Ford leading the pack year over year. The Ford F-Series has been the best-selling truck line in the country for decades, with approximately 732,100 units sold in 2024 alone. These popular vehicles are also among the most highly customizable on the market, offering a wide range of trims, packages, and configurations, which makes accurate, build-level data more critical than ever.

When OEMs make their as-built data, also known as window sticker data, available to vendors through a vehicle data partner, they invest in their brand’s equity. As consumers associate their complete vehicle experience with your brand (from purchase to servicing to resale), it's essential to ensure that the organizations handling your vehicles, from dealerships to insurance providers, have the opportunity to provide the best possible service throughout the vehicle life cycle. This, in turn, will drive long-term customer loyalty.