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Chris Bouchard

Chris is our Inbound Marketing Specialist. He spends much of his time creating and promoting content. Since day one, Chris has never missed a meal at the office.
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Recent Posts

6 Common Misconceptions About VIN Data

Understanding how VIN numbers work and what vehicle data can be extracted from them is a challenge, even for auto industry professionals that are familiar with VIN data. We thought it would be helpful to put together a list of common misconceptions for anyone looking for a vehicle data solution, as there’s a good chance at least one of these will resonate with you.

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Topics: VIN

7 Common Questions About Vehicle Subscription Services

Vehicle subscription services started to surface in 2017 and are now available through a few manufacturers, some dealers, and several third parties including startups and vehicle rental companies. Given the diversity of businesses and level of variability in their business models, understanding how vehicle subscription services work requires a good deal of research.

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Topics: Dealers, Vehicle Shopping, Fleet Management

3 Key Challenges with ADAS and How to Solve Them

* This article was a collaboration with our partners Joseph Creese and Howard Abbey at SBD Automotive.

Advanced Driver Assistance Systems (ADAS) technology is confusing for consumers and businesses alike. While there are core ADAS features that can function similarly across each OEM, such as forward collision warning, lane keeping, or blind spot monitoring, each OEM offers their unique spin on the different technologies and markets them differently with their own branded names.

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Topics: Safety, Automotive Technology, ADAS

Auto Parts eCommerce: 5 Ways Your Dealership Can Compete with Retail Giants

While parts and accessories sales are one of the most profitable revenue streams for your dealership (along with fixed ops), it’s a highly competitive market, especially online. Online part sales are a multi-billion dollar business ($12 billion in 2019, ~$16 billion in 2020), largely dominated by retail giants like Amazon and eBay, along with major aftermarket parts retailers (Auto Zone, O’Reilly, Advanced Auto Parts, etc.)

According to Hedges & Company, in 2019, Amazon sold $8 billion in parts ($5.3 billion 1st party sales), accounting for 2/3 of all online parts sales in the US. And as of the latest study, they were on track to pass $10 billion in 2020. These numbers may be intimidating, but there is still room for your dealership to have a successful online parts business.

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Topics: Parts & Services

Why ADAS Is Important to Your Business

While it’s no surprise that ADAS (Advanced Driver Assistance Systems) has taken the auto industry by storm, there are still many uncertainties when it comes to how your business will be impacted. There are several benefits to these new features, including increased safety and convenience for drivers, and concerns, such as costly repairs, making ADAS a very complex topic that even those selling, insuring, and repairing these features will require clarification on.

In this article, we’ve covered how some auto industry segments have been impacted by ADAS. Read on to learn more.

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Topics: Safety, Automotive Technology, ADAS

What is ADAS: The Evolution of Vehicle Safety Features

In the last ten years vehicle technology, specifically in regard to safety features, has become increasingly complex. These advanced vehicle safety features are often bucketed under the category “Advanced Driver Assistance Systems,” more commonly known as ADAS. While the key motivator of this growth has been driver safety, ADAS will play a larger role for those on the business side of automotive in everything from data collection to lending to titling over the next few years. Some of the most popular ADAS features are: braking assist, adaptive cruise control, lane departure warning, blind spot detection, and rear cross traffic alert.

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Topics: Safety, Automotive Technology, ADAS

Everything Your Business Needs to Know About ADAS

Advanced Driver Assistance Systems, aka ADAS, are a hot topic in the auto industry, especially as these safety features become more widespread across manufacturers and their model lineups. Whether your business is in the retail, insurance, auto repair/service, or logistics space, you’ve likely been impacted by ADAS in some way, shape, or form.

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Topics: Safety, Automotive Technology, ADAS

Improving The Car Buying Experience in a Changing Economy (Roundup)

While e-commerce has taken the retail industry by storm, there are a few businesses, including dealerships, that have been reluctant to embrace an e-commerce (or digital retailing) business model. Rightfully so. Purchasing a vehicle is a big decision, and many consumers would still prefer to complete some of the steps at the physical dealership, such as test drives and financing.

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Topics: Vehicle Shopping, Roundup

New Cars vs. Old Cars: A Diverse Auto Industry Requires Comprehensive Vehicle Data

Today’s automotive landscape is much different than 20 years ago, with the average life of a vehicle at a record high of 11.8 years. Automotive manufacturers across the board are building high-quality, longer-lasting vehicles, provided the owner keeps up with maintenance.

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Topics: Automotive Data, Parts & Services, Insurance, Dealers

What Does a “New Normal” Look Like for The Auto Industry?

We are living in a strange time right with a pandemic (COVID-19) that has greatly affected people worldwide and shuttered economies. Millions of people in the United States are out of work (hundreds of millions worldwide) and many businesses have had no choice but to furlough or lay off their employees, or even worse, close their doors permanently.

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Topics: Parts & Services, Insurance, Automotive, Dealers, Fleet Management