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Chris Bouchard

Chris is our Inbound Marketing Specialist. He spends much of his time creating and promoting content. Since day one, Chris has never missed a meal at the office.
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Recent Posts

7 Factors Supporting the Rise of Electric Vehicles


A couple of years ago, we wrote an article about the extinction of internal combustion engines and the rise of electric vehicles. However, there were several roadblocks that were slowing down the speed of adoption, including high battery costs, the lack of infrastructure, and the desire for bigger vehicles that didn’t offer electric alternatives at the time.

As the auto industry adjusts to business post-pandemic, it appears that electric vehicles are picking up pace again with increasingly more OEMs offering electrified options in their model lineups. The current White House administration has urged OEMs to increase the production of electric vehicles to the point where they will make up more than 50% of new vehicle sales by 2030, according to MarketWatch. In this article, we thought it would be helpful to highlight some of the prominent factors that are supporting the current rise of electric vehicles.

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Topics: Electric Vehicles


The True Cost of Incomplete Vehicle Data for Underwriters


Beyond just misleading, limited data can harm your business. Market analyst, Gartner, found that 27% of the data in the Fortune 1000 companies is considered flawed, which they defined as inaccurate, incomplete, or duplicated. According to their research, poor quality data leads to high costs, a high customer turnover rate and excessive expenses. IBM estimates that bad data costs the US economy roughly $3.1 trillion dollars each year. They also found that 1 in 3 business leaders don’t trust the information they use to make decisions. Experian Data, in a separate study, determined that flawed data impacts the bottom line of nearly 90% of all American companies.

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Topics: Insurance, Risk Management, Finance


Integrating a VIN Barcode Scanner into Your App


VIN barcode scanners are a great feature for many apps in the automotive space, especially for business processes such as scanning in inventory or fleet assets, looking up the specs on a vehicle at auction, or an insurance adjuster resolving claims.

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Topics: VIN


4 Unexpected Uses for Vehicle Data and VIN Decoding


Vehicle data and VIN decoding solutions are widely used across the automotive industry and are the foundation for many businesses. Some of the more common use cases are basic vehicle identification (year, make, model, trim, etc.) or VIN explosion, as covered in the preceding article. However, there are some less obvious uses for vehicle data/VIN decoding that may come as a surprise to you, such as the following:

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Topics: Automotive Data, VIN, Vehicle Equipment


4 Popular Uses for Vehicle Data and VIN Decoding


There are countless ways in which vehicle data/VIN decoding can be leveraged within a business. And while each business’s use case(s) are different, there are common vehicle datasets that are needed to accomplish their goals.

In this article, we’ve covered some of the most common uses of vehicle data.

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Topics: Automotive Data, VIN, Vehicle Equipment


6 Common Misconceptions About VIN Data


Understanding how VIN numbers work and what vehicle data can be extracted from them is a challenge, even for auto industry professionals that are familiar with VIN data. We thought it would be helpful to put together a list of common misconceptions for anyone looking for a vehicle data solution, as there’s a good chance at least one of these will resonate with you.

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Topics: VIN


7 Common Questions About Vehicle Subscription Services


Vehicle subscription services started to surface in 2017 and are now available through a few manufacturers, some dealers, and several third parties including startups and vehicle rental companies. Given the diversity of businesses and level of variability in their business models, understanding how vehicle subscription services work requires a good deal of research.

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Topics: Dealers, Vehicle Shopping, Fleet Management


3 Key Challenges with ADAS and How to Solve Them


* This article was a collaboration with our partners Joseph Creese and Howard Abbey at SBD Automotive.

Advanced Driver Assistance Systems (ADAS) technology is confusing for consumers and businesses alike. While there are core ADAS features that can function similarly across each OEM, such as forward collision warning, lane keeping, or blind spot monitoring, each OEM offers their unique spin on the different technologies and markets them differently with their own branded names.

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Topics: Safety, Automotive Technology, ADAS


Auto Parts eCommerce: 5 Ways Your Dealership Can Compete with Retail Giants


While parts and accessories sales are one of the most profitable revenue streams for your dealership (along with fixed ops), it’s a highly competitive market, especially online. Online part sales are a multi-billion dollar business ($12 billion in 2019, ~$16 billion in 2020), largely dominated by retail giants like Amazon and eBay, along with major aftermarket parts retailers (Auto Zone, O’Reilly, Advanced Auto Parts, etc.)

According to Hedges & Company, in 2019, Amazon sold $8 billion in parts ($5.3 billion 1st party sales), accounting for 2/3 of all online parts sales in the US. And as of the latest study, they were on track to pass $10 billion in 2020. These numbers may be intimidating, but there is still room for your dealership to have a successful online parts business.

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Topics: Parts & Services


Why ADAS Is Important to Your Business


While it’s no surprise that ADAS (Advanced Driver Assistance Systems) has taken the auto industry by storm, there are still many uncertainties when it comes to how your business will be impacted. There are several benefits to these new features, including increased safety and convenience for drivers, and concerns, such as costly repairs, making ADAS a very complex topic that even those selling, insuring, and repairing these features will require clarification on.

In this article, we’ve covered how some auto industry segments have been impacted by ADAS. Read on to learn more.

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Topics: Safety, Automotive Technology, ADAS