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Improving The Car Buying Experience in a Changing Economy


While e-commerce has taken the retail industry by storm, there are a few businesses, including dealerships, that have been reluctant to embrace an e-commerce (or digital retailing) business model. Rightfully so. Purchasing a vehicle is a big decision, and many consumers would still prefer to complete some of the steps at the physical dealership, such as test drives and financing.

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Topics: Vehicle Shopping, Roundup


Paid Advertising for Dealerships: Tips and Tricks from Auto Industry Experts


A couple of months ago we published a blog round up article on SEO tips and tricks for dealerships and thought it would be helpful to follow up with another roundup for paid advertising. Your dealership is likely already doing some paid advertising, whether through search engine marketing (SEM), display advertising, classified listings, or even social media sponsored content.

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Topics: Dealers, Roundup


SEO For Dealerships: Tips and Tricks from Auto Industry Leaders and SEO Experts


You’re probably familiar with search engine optimization (SEO). Chances are that you’ve hired an automotive marketing agency or website provider to optimize your dealership’s website at one point or another. You may even have a large enough team to develop and execute an SEO strategy in-house.

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Topics: Dealers, Roundup