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Jake Maki

Jake has been working in the Automotive industry, with a focus on creating vehicle data and VIN decoding solutions, since 2007.
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Recent Posts

VIN Decoding 101: Everything You Wanted to Know About VINs


Post has been republished with updates since its original publish date November 2011

As you might expect we get a lot of questions about VINs.  There is a lot of confusion about what a VIN is, how is it used, what information is captured within it and what is not.  In this series we hope to provide a good resource that you can use to educate yourself on Vehicle Identification Numbers (VINs) and VIN Decoding.  The articles will progressively build from very basic and general information about VINs to more detailed and specific aspects of using them and vehicle data in business and technical settings.  We hope you find them useful.

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Topics: Vehicle


What's in the Vehicle Identification Number?


VIN Decoding 101: Part 2 - What's in the VIN?

This post has been republished with updates since its original publish date in November 2011

As we discussed in the preceding article, What is a VIN, there are two ISO documents that established the 17 digit VIN standard and the WMI section of the VIN. However, these documents were only recommendations. The VIN standard created by the NHTSA and enforced starting with the model year (MY) 1981, was required of all vehicles manufactured for use in the US and was much more stringent in its requirements.

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Topics: VIN


VIN Decoding "Off-Road" Vehicles


This post has been republished with updates since its original publish date in April 2012

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Topics: Auto Portals, Automotive Data, Vehicle, VIN


VIN Decoding Outside the Light-Duty and Passenger Vehicle Segment


This post has been republished with updates since its original publish date in June 2012

While the light-duty and passenger segments encompass a large portion of the vehicles that one might be looking to VIN decode, it certainly doesn't cover them all. These additional segments, such as mid-duty, heavy-duty, and motorcycles, each represent huge markets with large direct and allied business opportunities. As a result, there is a fair amount of interest in services to VIN decode these vehicles.

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Topics: VIN


How a VIN Decoder Can Increase Your Online Traffic, Leads and Sales


Incorporating VIN decoding enhances online shopping and sales.

For online businesses that handle vehicle sales, car parts, automobile accessories, or just about anything car-related, you know there is plenty of competition out there. Competing successfully online requires more than just good pricing. You need to differentiate your offering and online experience to make it stand out. By integrating advanced vehicle data and VIN decoding into your customer's online experience, you can create an advantage over your competition's online offerings. The VIN can be used to pull information on the vehicle and provide back to the customer a custom set of offers focused on the vehicle your customer owns.

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Topics: Marketing


VINBasic HD: Medium and Heavy-Duty VIN Decoder


 

VIN Decoding Large Commercial Vehicles

The medium-duty and heavy-duty truck segments offer unique challenges to VIN decode properly.   Almost all commercial trucks offer many options to significantly customize and up-fit the vehicle. These options and up-fits include everything from engines and transmissions to axles, cab types and body types, all of which can substantially change the details and specifications of the vehicle.  (For more information on the challenges of decoding large trucks see our article “VIN Decoding Outside the Light-Duty Segment”.)  The customized nature and complexity of these vehicle segments has contributed to their being few commercial VIN Decoding solutions available for large trucks.

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Topics: VIN


10 Attributes of Vehicle Data That Will Sell Your Online Listing


Never before have there been more ways for auto dealers to market inventory to customers - who are able to take advantage of unprecedented availability of vehicle data and methods of comparison shopping.

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Topics: Automotive Data, Marketing, VIN, Safety, Vehicle Valuations


3 Reasons Why a VIN Database Is Essential For Your Transport Business


Like an individual fingerprint unique to each person, the Vehicle Identification Number is unique to each individual vehicle. And just like the federal government maintains a database of fingerprints in order to access information on individuals registered in the system quickly and accurately, a VIN database can also access a wealth of information on each vehicle in the system in a quick, organized, and easy manner.

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Topics: Logistics, Automotive Data, Vehicle, VIN


Using Vehicle Data to Increase Parts and Service Sales


Wikipedia defines a "car dealership" as a business that sells new or used cars at the retail level.  If you asked most people who own or work for dealerships, or even consumers, to define what dealerships do, the majority would start by saying "They sell cars".  It is the selling of new and used vehicles that defines a dealership and is it greatest source of revenue.  Most of the effort put forth by the business is to capture vehicle sales, and with good cause. 

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Topics: Parts & Services


How Accurate VIN Decoding Can Drive Used Car Sales Online


In the effort to turn a lead into a car sale, the most important thing a used car dealer can do is inspire trust. The customer buying the vehicle is considering an expensive purchase, and is looking for reliability and predictability in the automobile they seek to buy.  More then likely, they are also a little distrustful of the sales process and looking for ways to "protect" themselves from getting taken advantage of.  

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