Content marketing has proven to be an effective marketing strategy across many industries, including the auto industry. In the automotive retail space, content marketing is a great way to connect potential vehicle buyers with valuable content that answers their questions and builds trust with your dealership, or your allied business.Read More
Aug 27 2019
Jul 25 2019
Have you been tasked with picking the best vehicle data and VIN decoding solution for your new business venture or a new product at your current company? There are many things you need to consider when choosing a VIN data solution, such as the depth and breadth of vehicle data coverage, accuracy of the data, pricing, and as discussed in this article, delivery options.Read More
Apr 10 2017
85-90% of auto shoppers conduct online research, according to a MillwardBrown study. And 64% of online vehicle shoppers compare different models as part of the process, according to a recent study commissioned by Cox Automotive. Still many auto listing and dealership websites do not offer a comparison
Feb 26 2016
This post has been republished with updates since its original publish date in March 2012
You've tried to decode a VIN, or a handful of VINs, but for whatever reason you keep getting an invalid VIN message. This can be extremely frustrating, especially if you have no idea what might be causing the failed decode(s). There are quite a few reasons why a VIN won't decode.
If you're having trouble decoding vehicles in your inventory, consider this list of errors and challenges commonly faced when working with Vehicle Identification Numbers.Read More
Jan 22 2016
This post has been republished with updates since its original publish date in April 2012
The NHTSA standard for VIN assignment is applied to all motorized vehicles, motorcycles, and trailers that travel on the roads, streets and highways of the US. However, the NHTSA has no jurisdiction over recreational vehicles not intended to ever be driven on a street or highway.
These "off-road" recreational vehicles are hugely popular and account for millions of purchases and tens of millions of vehicles in use in the US every year. As a result, there is a need to decode and identify these vehicles for initial sales and marketing efforts, resale, registration, insurance, and taxation.
Are these vehicles able to be VIN decoded using the same principles and decoders used for light-duty and passenger vehicles? The answer is a solid... maybe.
Aug 19 2015
Over the last 5 years, there has been a paradigm shift in marketing and advertising across all industries. The "spray and pray" method, hammer everyone with promotional content and hope it sticks, is finally fading, as businesses become more strategic in their messaging.Read More
Jun 9 2015
Is there a difference between a VIN decoder and a VIN Check? What information is available from decoding a VIN number? Does a VIN check provide vehicle history data? All of these are valid questions that many consumers and even automotive industry professionals are unsure about.Read More
May 28 2015
If you have kept up with the news or social media on any level, then the Takata airbag recall should ring a bell. It has been deemed the largest recall in U.S. history, totaling almost 34 million vehicles (1 in 4 on the road). The NHTSA has thus far listed 11 manufacturers with multiple models affected by this recall. So far the list consists of BMW, Chrysler, Daimler Trucks, Ford, General Motors, Honda, Mazda, Mitsubishi, Nissan, Subaru and Toyota. Let's not forget about their sister companies such as Acura, Infiniti and Lexus.Read More
Mar 30 2015
Paying for a service based on usage is not a new business model, as we’ve seen it used with cellular and internet service providers, but is now growing as a popular automotive insurance option available through several insurance providers. Usage-based insurance (UBI), also known as pay-as-you-drive (PAYD), uses key metrics such as accrued mileage and driving behaviors to determine insurance rates for individuals or businesses.Read More
Mar 13 2015
The process of underwriting for auto insurance policies involves many steps and needs to account for a number of risk variables. The vehicle specifications are just one piece to consider when assessing risk. Some others include client demographics, geography, and driving history.
As the variety of available vehicle safety equipment continues to increase, so does their effect on insurance risk ratings. It’s important that underwriters utilize the right resources to help them understand the options available, thereby saving them time and increasing process accuracy.Read More