All the different vehicle weight terminology can be quite confusing. While some are more obvious than others, the shear mass of information can be daunting. This article was written to take the weight off your chest…Read More
May 20 2020
May 6 2020
As a dealership vendor, it should come as no surprise that dealerships see the largest profit margins from their fixed operations department. In fact, you’ve probably had your hand in the creation of content around this topic on some level, whether it be a comprehensive study or articles on your blog.Read More
Nov 26 2019
Last month, Jake Maki, our Vice President & General Manager, joined DealerRefresh for their weekly RefreshFriday Facebook Live stream to provide some insight into some of the key challenges vendors face when working with vehicle data. Learn why vehicle data is so complex and how DataOne works to make it more consumable for our end users.Read More
Aug 27 2019
Content marketing has proven to be an effective marketing strategy across many industries, including the auto industry. In the automotive retail space, content marketing is a great way to connect potential vehicle buyers with valuable content that answers their questions and builds trust with your dealership, or your allied business.Read More
Jul 25 2019
Have you been tasked with picking the best vehicle data and VIN decoding solution for your new business venture or a new product at your current company? There are many things you need to consider when choosing a VIN data solution, such as the depth and breadth of vehicle data coverage, accuracy of the data, pricing, and as discussed in this article, delivery options.Read More
Apr 10 2017
85-90% of auto shoppers conduct online research, according to a MillwardBrown study. And 64% of online vehicle shoppers compare different models as part of the process, according to a recent study commissioned by Cox Automotive. Still many auto listing and dealership websites do not offer a comparison
Feb 26 2016
This post has been republished with updates since its original publish date in March 2012
You've tried to decode a VIN, or a handful of VINs, but for whatever reason you keep getting an invalid VIN message. This can be extremely frustrating, especially if you have no idea what might be causing the failed decode(s). There are quite a few reasons why a VIN won't decode.
If you're having trouble decoding vehicles in your inventory, consider this list of errors and challenges commonly faced when working with Vehicle Identification Numbers.Read More
Jan 22 2016
This post has been republished with updates since its original publish date in April 2012
The NHTSA standard for VIN assignment is applied to all motorized vehicles, motorcycles, and trailers that travel on the roads, streets and highways of the US. However, the NHTSA has no jurisdiction over recreational vehicles not intended to ever be driven on a street or highway.
These "off-road" recreational vehicles are hugely popular and account for millions of purchases and tens of millions of vehicles in use in the US every year. As a result, there is a need to decode and identify these vehicles for initial sales and marketing efforts, resale, registration, insurance, and taxation.
Are these vehicles able to be VIN decoded using the same principles and decoders used for light-duty and passenger vehicles? The answer is a solid... maybe.
Aug 19 2015
Over the last 5 years, there has been a paradigm shift in marketing and advertising across all industries. The "spray and pray" method, hammer everyone with promotional content and hope it sticks, is finally fading, as businesses become more strategic in their messaging.Read More
Jun 9 2015
Is there a difference between a VIN decoder and a VIN Check? What information is available from decoding a VIN number? Does a VIN check provide vehicle history data? All of these are valid questions that many consumers and even automotive industry professionals are unsure about.Read More