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VIN Decoding "Off-Road" Vehicles


This post has been republished with updates since its original publish date in April 2012

The NHTSA standard for VIN assignment is applied to all motorized vehicles, motorcycles, and trailers that travel on the roads, streets and highways of the US.  However, the NHTSA has no jurisdiction over recreational vehicles not intended to ever be driven on a street or highway.

These "off-road" recreational vehicles are hugely popular and account for millions of purchases and tens of millions of vehicles in use in the US every year. As a result, there is a need to decode and identify these vehicles for initial sales and marketing efforts, resale, registration, insurance, and taxation. 

Are these vehicles able to be VIN decoded using the same principles and decoders used for light-duty and passenger vehicles? The answer is a solid... maybe.

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Topics: Auto Portals, Automotive Data, Vehicle, VIN, Powersports


New Cars vs. Old Cars: A Diverse Auto Industry Requires Comprehensive Vehicle Data


Today’s automotive landscape is much different than 20 years ago, with the average life of a vehicle at a record high of 11.8 years. Automotive manufacturers across the board are building high-quality, longer-lasting vehicles, provided the owner keeps up with maintenance.

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Topics: Automotive Data, Parts & Services, Insurance, Dealers


Vehicle Weights & Capacities: What Do They Mean & Why Are They Important?


All the different vehicle weight terminology can be quite confusing. While some are more obvious than others, the shear mass of information can be daunting. This article was written to take the weight off your chest…

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Topics: Logistics, Automotive Data, VIN


4 Benefits of Service Customer Engagement Programs: Helping Improve Your Dealer's Fixed Ops


As a dealership vendor, it should come as no surprise that dealerships see the largest profit margins from their fixed operations department. In fact, you’ve probably had your hand in the creation of content around this topic on some level, whether it be a comprehensive study or articles on your blog.

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Topics: Automotive Data, Dealers, Service Data


DealerRefresh Hosts DataOne on RefreshFriday


Last month, Jake Maki, our Vice President & General Manager, joined DealerRefresh for their weekly RefreshFriday Facebook Live stream to provide some insight into some of the key challenges vendors face when working with vehicle data. Learn why vehicle data is so complex and how DataOne works to make it more consumable for our end users.

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Topics: Automotive Data, VIN, Dealers


How to Create Unique Automotive Content with Detailed Vehicle Data Analysis


Content marketing has proven to be an effective marketing strategy across many industries, including the auto industry. In the automotive retail space, content marketing is a great way to connect potential vehicle buyers with valuable content that answers their questions and builds trust with your dealership, or your allied business.

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Topics: Automotive Data, Automotive Content, Vehicle Shopping


VIN Decoder API vs. Delivered Vehicle Database: Is One Better Than the Other?


Have you been tasked with picking the best vehicle data and VIN decoding solution for your new business venture or a new product at your current company? There are many things you need to consider when choosing a VIN data solution, such as the depth and breadth of vehicle data coverage, accuracy of the data, pricing, and as discussed in this article, delivery options.

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Topics: Automotive Data, VIN, API


7 Reasons Your Website Should Have An Intuitive Vehicle Comparison Tool


85-90% of auto shoppers conduct online research, according to a MillwardBrown study. And 64% of online vehicle shoppers compare different models as part of the process, according to a recent study commissioned by Cox Automotive. Still many auto listing and dealership websites do not offer a comparison tool, or have buried it on their website.

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Topics: Auto Portals, Automotive Data, Dealers, Vehicle Shopping


8 Reasons Why Your VIN Won't Decode [w/ Infographic]


This post has been republished with updates since its original publish date in March 2012

You've tried to decode a VIN, or a handful of VINs, but for whatever reason you keep getting an invalid VIN message. This can be extremely frustrating, especially if you have no idea what might be causing the failed decode(s). There are quite a few reasons why a VIN won't decode.

If you're having trouble decoding vehicles in your inventory, consider this list of errors and challenges commonly faced when working with Vehicle Identification Numbers.

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Topics: Automotive Data, VIN


5 Types of Automotive Data That Every Dealership Needs to Employ


Over the last 5 years, there has been a paradigm shift in marketing and advertising across all industries. The "spray and pray" method, hammer everyone with promotional content and hope it sticks, is finally fading, as businesses become more strategic in their messaging.

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Topics: Automotive Data, Vehicle Equipment, Dealers