Digital retailing has been a hot topic in the auto industry for quite some time now, especially during the height of the pandemic where many dealers were nudged to move vehicle sales online. I had written a roundup (view here) a little over a year ago about how to improve the car buying experience in a changing economy, which was largely centered around the idea of consumers looking for an end-to-end digital buying experience.
While the world seems to be getting back to normal, or a “new normal,” digital retailing is here to stay. And though the majority of vehicle purchases still involve a trip to the dealership for several steps in the buying process, 86% of shoppers (according to a recent Cox Automotive study) still want the save time spent at the dealership with the ability to complete as many steps online as they desire.
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