Jan 9 2012
As technology, solutions and inventory processes continue to evolve, automotive marketing companies face some interesting challenges when it comes to vehicle marketing. With so many classified sites representing dealer inventory locally, regionally and nationally – it can be difficult to “rise above the rest”. This is also (maybe especially) a challenge with Franchised automotive dealer websites which represent an auto dealers inventory direct.
Read MoreTopics: Auto Portals, Automotive Data, Marketing, Auto Manufacturers, Automotive
Jan 9 2012
Developers will receive access to Manufacturer General Motor's OnStar API which is called ATOMS (advanced telematics operating system) sometime in the first half of 2012. OnStar president Linda Marshall described the consumer benefits in terms of functionality comparable to computers, smartphones and tablets as a response to the growth in the mobile applications market for Android and iOS platforms.
Topics: Automotive Data, Auto Manufacturers, Automotive, Vehicle Equipment
Dec 19 2011
It is not uncommon for some of the people that express interest in our VIN data to have little experience with automotive data in the past. They may be new to the company/position or they may be looking to apply an existing business model in a new way that requires a VIN decoder or vehicle data. Many times these people are not quite sure what to expect to get in return from decoding 17-digit VINs. Below is a list of 10 things that you can expect to be returned when decoding US passenger and light-duty vehicle identification numbers.
Topics: Logistics, Automotive Data, Vehicle, VIN, Auto Manufacturers, Vehicle Equipment
Nov 25 2011
Have you ever driven in England? How about in India or Japan? Many US drivers, that have traveled abroad, have some colorful and nerve-racking stories about their experiences behind the wheel. These same people are probably confident, knowledgeable drivers in the US. In both situations, they are driving a car with much the same equipment and functionality. So what makes the experience of driving abroad so challenging and perilous?
Topics: Automotive Data, VIN
Nov 15 2011
Consumers will pick the medium, format and content that best allows them to find the information that they need, prioritized by how quickly and efficiently they can browse it and digest it. As more and more consumers opt to research within mobile applications, space and functionality become increasingly important to design elements.
Topics: Automotive Data, Mobile, Vehicle, Marketing
Nov 11 2011
Obtaining vehicle inventory for classified listing sites or lead generating sites can be a daunting task for a new solution provider or a provider who wishes to augment current vehicle marketing programs for auto dealers.
Topics: Auto Portals, Automotive Data, Automotive
Nov 8 2011
As a data company we come across many variations on needs from our Clients for VIN decoding. In the marketing segment, the term is used very loosely to describe data collections with a tremendous amount of information that can be queried by VIN.. but what is VIN decoding really?
Topics: Automotive Data, VIN, Auto Manufacturers
Nov 7 2011
The automotive industry is one of the largest industries in the US. Outside of housing, buying a vehicle is the single biggest purchase that most Americans make. The downstream effects of vehicle purchases can be equal or greater than the actual vehicle sale considering the costs we all incur to finance, fuel, insure, accessorize and repair our vehicles. It is no surprise then, that some economists have suggested that one out of every four dollars spent by American consumers is linked to the purchase, use or maintenance of their vehicles.
Topics: Automotive Data
