Nov 15 2011
Consumers will pick the medium, format and content that best allows them to find the information that they need, prioritized by how quickly and efficiently they can browse it and digest it. As more and more consumers opt to research within mobile applications, space and functionality become increasingly important to design elements.
Topics: Automotive Data, Mobile, Vehicle, Marketing
Nov 11 2011
Obtaining vehicle inventory for classified listing sites or lead generating sites can be a daunting task for a new solution provider or a provider who wishes to augment current vehicle marketing programs for auto dealers.
Topics: Auto Portals, Automotive Data, Automotive
Nov 8 2011
As a data company we come across many variations on needs from our Clients for VIN decoding. In the marketing segment, the term is used very loosely to describe data collections with a tremendous amount of information that can be queried by VIN.. but what is VIN decoding really?
Topics: Automotive Data, VIN, Auto Manufacturers
Nov 7 2011
The automotive industry is one of the largest industries in the US. Outside of housing, buying a vehicle is the single biggest purchase that most Americans make. The downstream effects of vehicle purchases can be equal or greater than the actual vehicle sale considering the costs we all incur to finance, fuel, insure, accessorize and repair our vehicles. It is no surprise then, that some economists have suggested that one out of every four dollars spent by American consumers is linked to the purchase, use or maintenance of their vehicles.
Topics: Automotive Data
