<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1241344019315396&amp;ev=PageView&amp;noscript=1">
 

3 Reasons Why a VIN Database Is Essential For Your Transport Business


Like an individual fingerprint unique to each person, the Vehicle Identification Number is unique to each individual vehicle. And just like the federal government maintains a database of fingerprints in order to access information on individuals registered in the system quickly and accurately, a VIN database can also access a wealth of information on each vehicle in the system in a quick, organized, and easy manner.

Read More

Topics: Logistics, Automotive Data, Vehicle, VIN


VIN vs PIN - What is being assigned to Off-Road vehicles


Since 1981 the global vehicle manufacturing community has used the 17 digit VIN as a means to uniquely identify a vehicle.  The VIN captures basic vehicle information as part of an international standard, and in some countries, like the US, it is used to capture additional data. In the US, the National Highway Traffic Safety Administration, or NHTSA, is tasked with regulating the information the VIN must capture, how it is assigned and to whom.  Some of the many benefits of the VIN system include being able to identify and recall vehicles with safety issues, track vehicle's accident and maintenance history, and identify vehicles that have been stolen.

Read More

Topics: Automotive Data, VIN, Safety, Powersports


Suzuki Opts-Out of Making Vehicles for the US Automotive Market


 

After nearly three decades of production, Suzuki has announced its departure from the U.S. automotive market. Suzuki first began manufacturing automobiles for the U.S. market in 1985 and will stop selling automobiles once their current supply runs out. They will however continue to produce motorcycles, ATV’s, and watercraft here in the U.S.

Read More

Topics: Support, Auto Portals, Automotive Data, Vehicle, Marketing, Auto Manufacturers, Automotive, Dealers


NHSTA to Test Safety Benefits of Vehicle-to-Vehicle Data Sharing


NHSTA to Deploy Fleet of 2800 V2V-Ready Vehicles This Summer.

Most new vehicle technologies, including even safety features, are introduced as premium options on luxury vehicles.  In the case of safety features these gradually become available to lower priced vehicle segments as it becomes more mainstream.  However, the exception to this rule happens when regulations are put in place that require new technology be installed on new vehicles from a certain date forward.  Based on the NHTSA’s interest in Vehicle-to-Vehicle (V2V) technology and possible safety benefits it may become one of those exceptions before too long.

Read More

Topics: Automotive Data, Safety


How to use DMS Data to Improve VIN Decoding


As we explained in our article "VIN-to-Trim/Style Matching Explained", VINs often are not encoded with enough information to determine a single vehicle style. This means that important details such as MSRP, MPG, and certain standard installed equipment may not known based on the VIN alone. If you're working with DMS data, there's a good chance that you have additional, valuable data at your disposal that you can use along with the VIN to decode down to a single vehicle style.

Read More

Topics: Automotive Data, VIN


Google 2011 consumer research study


We found an interesting study this morning published by Google which describes consumer automotive shopping behavior in 2011. Some highlights below here as well as a link to Google direct for the full presentation.

Read More

Topics: Auto Portals, Fuel Economy, Automotive Data, Vehicle, Marketing, Safety, Vehicle Equipment, Dealers


DataOne at NADA 2012 in Las Vegas, Nevada



NADA 2012 this year was in one of my favorite cities out of the four city rotation - Las Vegas, Nevada. Las Vegas is an exciting city to visit under any circumstances and this excitement and energy definitely carries over into the expo. While talking with an old friend in the lobby - we were both surprized as music suddenly blared over the PA system and to my further surprize a flash mob organized in the middle of several hundred folks in the lobby into a line dance. Only in Las Vegas.

Read More

Topics: Automotive Data, Vehicle, Marketing, Dealers, NADA Conference, Conferences


Exceptions to the VIN Decoding Rules


If you have read any of our other articles on VIN decoding you know already that the VIN pattern has certain information that it is required to contain in the US and Canada.  However, if you acquire and review a VIN file, like VIN Basic, you will come across exceptions to even these basic rules.  Here are a couple of VIN rules exceptions that have lead to questions from our customers in the past.

Read More

Topics: Support, Automotive Data, VIN


Three Tips to Enhance Vehicle Marketing


As technology, solutions and inventory processes continue to evolve, automotive marketing companies face some interesting challenges when it comes to vehicle marketing. With so many classified sites representing dealer inventory locally, regionally and nationally – it can be difficult to “rise above the rest”. This is also (maybe especially) a challenge with Franchised automotive dealer websites which represent an auto dealers inventory direct.

Read More

Topics: Auto Portals, Automotive Data, Marketing, Auto Manufacturers, Automotive


GM's OnStar offers proprietary API to Developers


Developers will receive access to Manufacturer General Motor's OnStar API which is called ATOMS (advanced telematics operating system) sometime in the first half of 2012. OnStar president Linda Marshall described the consumer benefits in terms of functionality comparable to computers, smartphones and tablets as a response to the growth in the mobile applications market for Android and iOS platforms.

Read More

Topics: Automotive Data, Auto Manufacturers, Automotive, Vehicle Equipment