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The Pros and Cons of a Single-Trim Vehicle Strategy

If you've seen Scion's latest ad campaign for the iA and iM featuring James Franco, Jaleel White and Car Dealership Tubeman, then you may have noticed that they are really pushing their business model of a single-trim approach. The campaign's tagline states, "standard features that actually come standard." With Scion, there is no such thing as à la carte -- except for a few accessory add-ons -- and it's been that way since they started in 2003

Why is it that just Scion limits all of their vehicle models to a single trim and standard equipment? Could this strategy work for other manufacturers (OEMs)?

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Topics: VIN, Vehicle Equipment

4 Benefits of Adding a VIN Decoder to Your Fleet Management Software

You've built a solution that helps many companies better manage their fleet. Your customers can easily keep up with their vehicle maintenance, title renewals, and insurance policies -- among other tasks. They are even finding ways to increase fuel efficiency with your telematics reporting feature. So what else does your software need?

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Topics: VIN, Fleet Management

Identify Vehicle Specs by VIN Decoding

This post has been updated and added to since original publish date July 2013

Identifying vehicle specifications is necessary for many businesses in the automotive and allied industries. Some of these specifications might include vehicle weights, dimensions, MSRP, or certain features of a given vehicle. However, scanning through OEM websites, dealer websites, vehicle manuals, or various other resources often involve more effort than time allows.

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Topics: Logistics, VIN, Parts & Services, Vehicle Equipment

VIN Decoder, VIN Check & Vehicle History Reports: How Do They Differ?

Is there a difference between a VIN decoder and a VIN Check? What information is available from decoding a VIN number? Does a VIN check provide vehicle history data? All of these are valid questions that many consumers and even automotive industry professionals are unsure about.

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Topics: Automotive Data, VIN, Vehicle Equipment, 3rd Party Mapping

3 VIN Lookup Resources for the Takata Airbag Recalls

If you have kept up with the news or social media on any level, then the Takata airbag recall should ring a bell. It has been deemed the largest recall in U.S. history, totaling almost 34 million vehicles (1 in 4 on the road). The NHTSA has thus far listed 11 manufacturers with multiple models affected by this recall. So far the list consists of BMW, Chrysler, Daimler Trucks, Ford, General Motors, Honda, Mazda, Mitsubishi, Nissan, Subaru and Toyota. Let's not forget about their sister companies such as Acura, Infiniti and Lexus.

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Topics: Automotive Data, VIN, Vehicle Equipment, Dealers, 3rd Party Mapping

Four Common Questions about VIN Decoding and Transmissions

This post was updated Feb 2015 with the latest VIN number statistics

Determining the installed transmission type from VIN alone has traditionally been hit-or-miss. Not knowing the transmissions installed in the vehicles in your inventory can present a number of challenges. Unfortunately, the existing VIN standards do not require OEMs to encode transmission information directly in the VIN. However, due to a gradual decrease in transmission options over time, this is becoming easier. This article explores four common questions about VIN decoding transmission data, and provides suggested solutions for significantly increasing the match rate of decoded transmissions in your inventory or data feed.

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Topics: VIN, Vehicle Equipment

10 Auto Blog Articles We Thought You'd Enjoy! Part 2

It's been a couple of months since we last put together a list of ten awesome auto industry blog articles. Since then, there have been plenty more share-worthy blogs to sift through!

Similar to part one, the blogs we've shared below are from all different segments of the auto industry, providing value for several auto niches. Topics range from vehicle maintenance and safety to best practices for marketing your automotive business to both B2B and B2C.

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Topics: Mobile, Marketing, VIN, Insurance, Automotive Technology, Vehicle Equipment

10 Auto Blog Articles We Thought You'd Enjoy! Part 1

Blogging has become an important part of traffic generation and brand awareness for any type of business and has indeed reached its way to the automotive world. Since the vehicle data and VIN decoding solutions we provide are vital to all segments of the auto industry, we come across quite a variety of auto blogs.

Though the blogs we've shared below are not exclusive to one auto niche (auto listing sites, dealer solution providers, auto insurance, etc.), we still thought each one of these articles would provide some level of value or interest industry-wide.

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Topics: Mobile, VIN, Insurance, Automotive Technology, Vehicle Equipment

Over 90% of Vehicle Shoppers Research Online: The Art of Auto Listing Conversions

A study from GE Capital Retail Bank in 2013 found that 81 percent of consumers research products online before making a big purchase decision. This percent is expected to continue to grow as consumers become more comfortable with the integrity of online information along with the readily available product information.  From clothing to electronics to large appliances, shoppers are using the internet to make smarter decisions before opening their wallets.

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Topics: Auto Portals, Marketing, VIN

10 Things You Need Before Displaying Inventory [Infographic]

Thinking about trying your hand at creating the next great inventory listing portal?  Make sure your plan for displaying inventory has all your bases covered by checking out our infographic!

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Topics: Auto Portals, VIN, Vehicle Equipment