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VIN Decoding Outside the Light-Duty and Passenger Vehicle Segment


This post has been recently updated since original publish date June 2012

While the light-duty and passenger segments encompass a large portion of the vehicles that one might be looking to VIN decode, it certainly doesn't cover them all. These additional segments, such as mid-duty, heavy-duty, and motorcycles, each represent huge markets with large direct and allied business opportunities. As a result, there is a fair amount of interest in services to VIN decode these vehicles.

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Simplify Online Vehicle Shopping: 9 of the Best Search Filters


Over the years, online vehicle shopping has grown in popularity. For many consumers, it’s an easy way to educate themselves on current vehicle makes, models, and features, as well as what they should pay for each vehicle before ever stepping foot in the dealership. Still, there is plenty of room for improving the online vehicle shopping experience.

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Topics: Auto Portals, Automotive Technology, Vehicle Equipment, Dealers, Vehicle Shopping


5 Types of Automotive Data That Every Dealership Needs to Employ


Over the last 5 years, there has been a paradigm shift in marketing and advertising across all industries. The "spray and pray" method, hammer everyone with promotional content and hope it sticks, is finally fading, as businesses become more strategic in their messaging.

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Topics: Automotive Data, Vehicle Equipment, Dealers


The Value of High-Quality Content for Dealerships


An Interview with Connie Keane of Motor Matters

DataOne Software recently interviewed Connie Keane, president of AutoWriters Associates, Inc. and owner of Motor Matters. Motor Matters and DataOne have been partners for quite some time, with DataOne offering Motor Matters vehicle overviews and weekly automotive articles as part of our digital media & editorial product for dealers. Connie and her team of writers have been serving the automotive industry for a number of years now and are known for creating engaging content for all types of vehicle buyers.

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Topics: Dealers, Automotive Content


Identify Vehicle Specs by VIN Decoding


This post has been updated and added to since original publish date July 2013

Identifying vehicle specifications is necessary for many businesses in the automotive and allied industries. Some of these specifications might include vehicle weights, dimensions, MSRP, or certain features of a given vehicle. However, scanning through OEM websites, dealer websites, vehicle manuals, or various other resources often involve more effort than time allows.

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Topics: Logistics, VIN, Parts & Services, Vehicle Equipment


VIN Decoder, VIN Check & Vehicle History Reports: How Do They Differ?


Is there a difference between a VIN decoder and a VIN Check? What information is available from decoding a VIN number? Does a VIN check provide vehicle history data? All of these are valid questions that many consumers and even automotive industry professionals are unsure about.

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Topics: Automotive Data, VIN, Vehicle Equipment, 3rd Party Mapping


3 VIN Lookup Resources for the Takata Airbag Recalls


If you have kept up with the news or social media on any level, then the Takata airbag recall should ring a bell. It has been deemed the largest recall in U.S. history, totaling almost 34 million vehicles (1 in 4 on the road). The NHTSA has thus far listed 11 manufacturers with multiple models affected by this recall. So far the list consists of BMW, Chrysler, Daimler Trucks, Ford, General Motors, Honda, Mazda, Mitsubishi, Nissan, Subaru and Toyota. Let's not forget about their sister companies such as Acura, Infiniti and Lexus.

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Topics: Automotive Data, VIN, Vehicle Equipment, Dealers, 3rd Party Mapping


Car Infotainment Systems to Consider in the Vehicle Shopping Process


Auto Technology: Infotainment Systems

Remember the days when an 8-track player in your car, or multi-disc changer (for the millennials), was the best thing since sliced bread? Today, if your car doesn't have an auxiliary port or Bluetooth capability it would be considered prehistoric. As smartphones have become more of a standard, a simple connecting cable doesn't quite cut it anymore. Infotainment systems (information and entertainment) are the new auto industry standard.

The bottom line is that cars supporting music entertainment needs, as well as readily available information through smartphone integration is essential for many vehicle shoppers. Unfortunately, choosing a vehicle with the perfect infotainment system is more complicated than it was with previous entertainment systems.    

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Topics: Mobile, Auto Manufacturers, Automotive Technology


The Effect of "Mobilegeddon" on the Automotive Industry


Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a smartphone and 47 percent own a tablet. With these kinds of statistics, you better believe that your website is receiving a significant amount of its traffic from mobile users - unless you fell subject to the latest Google algorithm update last week. 

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Topics: Mobile, Vehicle, Parts & Services, Insurance, Automotive, Dealers


Can On-Demand Roadside Assistance Apps Prevent Vehicle Breakdowns?


Getting stranded on the side of the highway, or even worse, on a dirt road far from civilization is one of drivers' worst fears. These fears have driven many consumers to seek various roadside assistance services for peace of mind when the time arises.

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Topics: Mobile, Insurance, Roadside Assistance