Today’s vehicle shoppers are much different than vehicle shoppers pre-internet. You’ve probably heard this more than you can recall, yet still, many consumers are not satisfied with the current car shopping process. Your potential customers are looking for an efficient vehicle shopping and purchasing experience similar to the rest of their shopping experiences.Read More
Sep 12 2016
Aug 3 2016
There are quite a few car insurance quote comparison websites for consumers to quickly identify the most affordable insurance premiums in one place.Read More
Jun 17 2016
Ride- and car-sharing are two services that have really blown up over the last few years. The ability to conveniently and affordably arrange for a ride or book a vehicle right from an application on your smartphone is too good not to catch on.
Many sources believe that ride- and car-sharing are presenting a threat to the auto industry, primarily OEM and dealership sales. Though the industry will change, they certainly are not doomed!Read More
Apr 21 2016
Vehicle technology is not only becoming more widespread and more affordable each model year, but increasingly more complex. And with that, it can be difficult for vehicle shoppers --and even vehicle marketers-- to distinguish between the common technologies on offer. This could be attributed to the marketing names given by the OEMs or their nuances in functionality.Read More
Apr 1 2016
VIN Decoding 101: Part 2
What's in the VIN?
This post has been republished with updates since its original publish date in November 2011
As we discussed in the preceding article, What is a VIN, there are two ISO documents that established the 17 digit VIN standard and the WMI section of the VIN. However, these documents were only recommendations. The VIN standard created by the NHTSA and enforced starting with the model year (MY) 1981, was required of all vehicles manufactured for use in the US and was much more stringent in its requirements.Read More
Mar 18 2016
In a previous blog article, we highlighted a few ways in which a VIN decoder can add value to fleet management software. So, we thought it'd be helpful to have a fleet management software provider offer further insight on the subject.
In this guest post, Lori Higdon from Fleetio has taken a deeper dive into how VIN decoding can increase the efficiency of fleet management. Without further ado:Read More
Mar 7 2016
Every vehicle service business needs a VIN decoding solution. Whether you are a dealer service department, independent garage, or auto body shop, the ability to identify vehicle details, specs, and compatible parts is necessary for an effective and efficient business. There are several VIN decoders to choose from, however, some are far more basic than others.
Though it may be tempting to choose the less expensive, or free, VIN decoding option, keep in mind that there may be a reason why it's so inexpensive. In this article, we've highlighted five reasons why a basic VIN decoder simply will not cut it for your auto service business and will leave you needing more.Read More
Feb 26 2016
This post has been republished with updates since its original publish date in March 2012
You've tried to decode a VIN, or a handful of VINs, but for whatever reason you keep getting an invalid VIN message. This can be extremely frustrating, especially if you have no idea what might be causing the failed decode(s). There are quite a few reasons why a VIN won't decode.
If you're having trouble decoding vehicles in your inventory, consider this list of errors and challenges commonly faced when working with Vehicle Identification Numbers.Read More
Feb 5 2016
Some of the biggest auto industry news this week I'm sure your familiar with was Toyota's announcement to pull the plug on Scion for the 2017 model year (MY). This is especially surprising to us since they recently released the iA and iM models, which were supported by a great advertising campaign. It turns out that buyers today would prefer Scion's parent brand.Read More
Jan 27 2016
VIN lookup and Year Make Model (YMM) search are both valuable tools for the auto industry. There's a good chance you are already using these search tools internally for business processes, externally for consumers, or even for both purposes.
Though YMM is a great way to conduct a vehicle search --especially if the VIN is not available-- there is much more room for imprecise vehicle details without VIN lookup. And in some cases, YMM search simply cannot give you or your consumers the information needed.
In this article, we've highlighted five advantages VIN lookup offers over YMM search.Read More