VIN Basic's Blog

Over 90% of Vehicle Shoppers Research Online: The Art of Auto Listing Conversions


A study from GE Capital Retail Bank in 2013 found that 81 percent of consumers research products online before making a big purchase decision. This percent is expected to continue to grow as consumers become more comfortable with the integrity of online information along with the readily available product information.  From clothing to electronics to large appliances, shoppers are using the internet to make smarter decisions before opening their wallets.

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Topicssss: Auto Portals, Marketing, VIN


BMW i8: Looks, Speed, and Intelligence. What's Not To Love?


The 2014 BMW i8 is easily one of BMW's most impressive releases in quite some time, combining the most attractive features of a sporty, high performance vehicle with those of an economy car. This beautiful piece of machinery has many of the advanced technology features we've covered in our automotive technology series thus far... and more. 

Though we don't write about specific vehicle models very often, this one was just too intriguing to pass up. For those of you who are either unfamiliar with the i8 or have heard of it but are unaware of how dynamic it really is, this article will give a brief overview of what makes it so revolutionary... and will most likely make you covet their owners! 

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Topicssss: Fuel Economy, Safety, Automotive Technology


10 Things You Need Before Displaying Inventory [Infographic]


Thinking about trying your hand at creating the next great inventory listing portal?  Make sure your plan for displaying inventory has all your bases covered by checking out our infographic!

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Topicssss: Auto Portals, VIN


6 Reasons Why You're Not Driving a Fuel Cell Vehicle... Yet


Auto Tech: Hydrogen Vehicles

Imagine a vehicle that gets twice the combined MPG of equivalent gas models and whose only emissions are water vapor.  Seems too good to be true, right?  However, vehicles like the one described above are already available in the United States... well, only with very limited availability and only in one state.  

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Topicssss: Automotive Technology


So Many Hybrid Vehicles. Is There Really Any Difference?


Auto Tech: Understanding Hybrid Technology 

By now you've most likely seen hundreds of hybrid vehicles - also referred to as hybrid electric vehicles (HEV) - on the road. They've been in the US market for over a decade and have continued to grow as a more popular and available option for consumers. Whether you're in the market for a hybrid or just want to learn more about this growing vehicle segment, there are a couple things you need to know to understand this auto technology.  

Though most people are aware of their fuel economy and environmental benefits, often that is the extent of their hybrid vehicle knowledge. Unless you've done research on various hybrid models or read Autoweek at the dentist's office, there's a good chance you may have generalized hybrid vehicles as using a universal technology. However, that is a big misconception among many drivers, including myself at one point. Before we establish how hybrid vehicles differ, I want to make sure everyone understands the basics.

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Topicssss: Fuel Economy, Automotive Technology


Top 3 Alternative Fuel Sources on the Market


Auto Tech: Alternative Fuel

For many drivers, gasoline and diesel are the only forms of vehicle fuel they’re aware of. Every gas station they’ve filled up at offers multiple grades of gasoline and at least one grade of diesel. However, these are not the only options anymore. Ethanol, biodiesel and compressed natural gas are three popular alternative fuel sources we will discuss in this article.

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Topicssss: Fuel Economy, Automotive Technology


A Greener Environment and Wallet With Increased Fuel Economy


Auto Tech: Gasoline and Diesel Advances

There are two primary benefits of fuel efficiency in the automotive world. As alluded in the title, better fuel economy will both minimize the amount of toxic air pollution and maximize money saved on fuel. Which of these green options is most important to you?

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Topicssss: Fuel Economy, Automotive Technology


Advanced Vehicle Lighting That Functions Like The Human Eye


Auto Tech: Intelligent Vehicle Lighting

Vehicle lighting technology has become increasingly more advanced to the point where, in some cases, it can make driving at night as safe and easy as driving during the day. With these new technologies on the market, drivers will no longer have to worry about blinding other drivers, guessing what's around the bend, whats walking (or crawling) out into the street, as well as mitigating bad visibility due to inclement weather conditions. Automakers have covered all aspects of vehicle lighting with new technology for high beams, headlights, fog lights and a number of complementary technologies.

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Topicssss: Safety, Automotive Technology


5 Ways to Assure The Safety of Your Newly Licensed Teens


Auto Tech: For The Worried Parents

The day that your teen receives his or her license can be bittersweet. There's an element of excitement knowing that they will no longer rely on you for rides. If they're not borrowing your car, it's even more convenient. On the other hand, many teens - including myself at that age - love the freedom that comes with having a drivers license a little too much.

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Topicssss: Safety, Automotive Technology


Are You Ready To Let Your Car Do All The Driving?


AutoTech: Autonomous Driving

There are many emotions us humans bear, such as excitement, fear, confusion, amusement, pride, stress and so on. When I think about cars that one day will drive completely on there own, all of the above emotional chords are struck.

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