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Top 10 Takeaways from HubSpot's INBOUND 2015 Conference

It's hard to believe that INBOUND 2015 has come and gone already. HubSpot, an inbound marketing and sales software provider, has been hosting this rapidly growing conference on our turf (Boston, MA) for a few years now, with an attendance of over 14 thousand professionals this year.

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Topics: Conferences

7 Top Luxury Vehicle Features in the Auto Industry

Auto Technology: Luxury Vehicle Features

Luxury cars offer the latest in automotive technology combined with the next-generation on-demand features that savvy car shoppers want. Whether in the market for a new luxury vehicle, or merely daydreaming about features for their next car, we're willing to bet that these top 7 luxury features in the auto industry will impress many consumers and perhaps be considered for their next vehicle purchase.

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Topics: Automotive Technology, Vehicle Equipment, Vehicle Shopping

VIN Decoding Outside the Light-Duty and Passenger Vehicle Segment

This post has been recently updated since original publish date June 2012

While the light-duty and passenger segments encompass a large portion of the vehicles that one might be looking to VIN decode, it certainly doesn't cover them all. These additional segments, such as mid-duty, heavy-duty, and motorcycles, each represent huge markets with large direct and allied business opportunities. As a result, there is a fair amount of interest in services to VIN decode these vehicles.

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Simplify Online Vehicle Shopping: 9 of the Best Search Filters

Over the years, online vehicle shopping has grown in popularity. For many consumers, it’s an easy way to educate themselves on current vehicle makes, models, and features, as well as what they should pay for each vehicle before ever stepping foot in the dealership. Still, there is plenty of room for improving the online vehicle shopping experience.

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Topics: Auto Portals, Automotive Technology, Vehicle Equipment, Dealers, Vehicle Shopping

5 Types of Automotive Data That Every Dealership Needs to Employ

Over the last 5 years, there has been a paradigm shift in marketing and advertising across all industries. The "spray and pray" method, hammer everyone with promotional content and hope it sticks, is finally fading, as businesses become more strategic in their messaging.

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Topics: Automotive Data, Vehicle Equipment, Dealers

The Value of High-Quality Content for Dealerships

An Interview with Connie Keane of Motor Matters

DataOne Software recently interviewed Connie Keane, president of AutoWriters Associates, Inc. and owner of Motor Matters. Motor Matters and DataOne have been partners for quite some time, with DataOne offering Motor Matters vehicle overviews and weekly automotive articles as part of our digital media & editorial product for dealers. Connie and her team of writers have been serving the automotive industry for a number of years now and are known for creating engaging content for all types of vehicle buyers.

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Topics: Dealers, Automotive Content

Identify Vehicle Specs by VIN Decoding

This post has been updated and added to since original publish date July 2013

Identifying vehicle specifications is necessary for many businesses in the automotive and allied industries. Some of these specifications might include vehicle weights, dimensions, MSRP, or certain features of a given vehicle. However, scanning through OEM websites, dealer websites, vehicle manuals, or various other resources often involve more effort than time allows.

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Topics: Logistics, VIN, Parts & Services, Vehicle Equipment

VIN Decoder, VIN Check & Vehicle History Reports: How Do They Differ?

Is there a difference between a VIN decoder and a VIN Check? What information is available from decoding a VIN number? Does a VIN check provide vehicle history data? All of these are valid questions that many consumers and even automotive industry professionals are unsure about.

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Topics: Automotive Data, VIN, Vehicle Equipment, 3rd Party Mapping

3 VIN Lookup Resources for the Takata Airbag Recalls

If you have kept up with the news or social media on any level, then the Takata airbag recall should ring a bell. It has been deemed the largest recall in U.S. history, totaling almost 34 million vehicles (1 in 4 on the road). The NHTSA has thus far listed 11 manufacturers with multiple models affected by this recall. So far the list consists of BMW, Chrysler, Daimler Trucks, Ford, General Motors, Honda, Mazda, Mitsubishi, Nissan, Subaru and Toyota. Let's not forget about their sister companies such as Acura, Infiniti and Lexus.

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Topics: Automotive Data, VIN, Vehicle Equipment, Dealers, 3rd Party Mapping

Car Infotainment Systems to Consider in the Vehicle Shopping Process

Auto Technology: Infotainment Systems

Remember the days when an 8-track player in your car, or multi-disc changer (for the millennials), was the best thing since sliced bread? Today, if your car doesn't have an auxiliary port or Bluetooth capability it would be considered prehistoric. As smartphones have become more of a standard, a simple connecting cable doesn't quite cut it anymore. Infotainment systems (information and entertainment) are the new auto industry standard.

The bottom line is that cars supporting music entertainment needs, as well as readily available information through smartphone integration is essential for many vehicle shoppers. Unfortunately, choosing a vehicle with the perfect infotainment system is more complicated than it was with previous entertainment systems.    

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Topics: Mobile, Auto Manufacturers, Automotive Technology