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The Pros and Cons of a Single-Trim Vehicle Strategy

If you've seen Scion's latest ad campaign for the iA and iM featuring James Franco, Jaleel White and Car Dealership Tubeman, then you may have noticed that they are really pushing their business model of a single-trim approach. The campaign's tagline states, "standard features that actually come standard." With Scion, there is no such thing as à la carte -- except for a few accessory add-ons -- and it's been that way since they started in 2003

Why is it that just Scion limits all of their vehicle models to a single trim and standard equipment? Could this strategy work for other manufacturers (OEMs)?

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Topics: VIN, Vehicle Equipment

8 "How to" Fleet Management Tips from the Fleet Solutions Experts

Managing a fleet, big or small, is not an easy task. There are several items to account for and challenges to overcome in order to run a successful fleet. Some of these include saving money on fuel, ensuring the safety and job satisfaction of your drivers, keeping up with vehicle maintenance and repairs, and etc. 

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Topics: Logistics, Fuel Economy, Fleet Management

How to Speed Up the Adoption of Electric Vehicles Using Vehicle Data

For more than 100 years, the environment has been polluted with vehicle emissions. I don't claim to be an environmental expert, but the toxins released from gasoline and diesel powered vehicles are not ideal. And based on recent news, it turns out that many "clean" diesel vehicles aren't all they were cracked up to be! Let's face it, at one point or another we will need to either change our driving habits or support plug-in hybrid and electric technology. 

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Topics: Vehicle Shopping, Electric Vehicles

4 Benefits of Adding a VIN Decoder to Your Fleet Management Software

You've built a solution that helps many companies better manage their fleet. Your customers can easily keep up with their vehicle maintenance, title renewals, and insurance policies -- among other tasks. They are even finding ways to increase fuel efficiency with your telematics reporting feature. So what else does your software need?

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Topics: VIN, Fleet Management

Top 10 Takeaways from HubSpot's INBOUND 2015 Conference

It's hard to believe that INBOUND 2015 has come and gone already. HubSpot, an inbound marketing and sales software provider, has been hosting this rapidly growing conference on our turf (Boston, MA) for a few years now, with an attendance of over 14 thousand professionals this year.

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Topics: Conferences

7 Top Luxury Vehicle Features in the Auto Industry

Auto Technology: Luxury Vehicle Features

Luxury cars offer the latest in automotive technology combined with the next-generation on-demand features that savvy car shoppers want. Whether in the market for a new luxury vehicle, or merely daydreaming about features for their next car, we're willing to bet that these top 7 luxury features in the auto industry will impress many consumers and perhaps be considered for their next vehicle purchase.

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Topics: Automotive Technology, Vehicle Equipment, Vehicle Shopping

VIN Decoding Outside the Light-Duty and Passenger Vehicle Segment

This post has been recently updated since original publish date June 2012

While the light-duty and passenger segments encompass a large portion of the vehicles that one might be looking to VIN decode, it certainly doesn't cover them all. These additional segments, such as mid-duty, heavy-duty, and motorcycles, each represent huge markets with large direct and allied business opportunities. As a result, there is a fair amount of interest in services to VIN decode these vehicles.

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Simplify Online Vehicle Shopping: 9 of the Best Search Filters

Over the years, online vehicle shopping has grown in popularity. For many consumers, it’s an easy way to educate themselves on current vehicle makes, models, and features, as well as what they should pay for each vehicle before ever stepping foot in the dealership. Still, there is plenty of room for improving the online vehicle shopping experience.

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Topics: Auto Portals, Automotive Technology, Vehicle Equipment, Dealers, Vehicle Shopping

5 Types of Automotive Data That Every Dealership Needs to Employ

Over the last 5 years, there has been a paradigm shift in marketing and advertising across all industries. The "spray and pray" method, hammer everyone with promotional content and hope it sticks, is finally fading, as businesses become more strategic in their messaging.

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Topics: Automotive Data, Vehicle Equipment, Dealers

The Value of High-Quality Content for Dealerships

An Interview with Connie Keane of Motor Matters

DataOne Software recently interviewed Connie Keane, president of AutoWriters Associates, Inc. and owner of Motor Matters. Motor Matters and DataOne have been partners for quite some time, with DataOne offering Motor Matters vehicle overviews and weekly automotive articles as part of our digital media & editorial product for dealers. Connie and her team of writers have been serving the automotive industry for a number of years now and are known for creating engaging content for all types of vehicle buyers.

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Topics: Dealers, Automotive Content