Dec 14 2020
This blog has been updated since its original publication date of December 2011.
Like almost every area of expertise, VIN Decoding has unique terminology associated with it. If you haven't worked with a VIN decoder or VIN data in the past, many of these terms may not be intuitive. Below are the definitions of 25 common terms that you will likely come across as you work with automotive and VIN data.
Read MoreTopics: Automotive Data, VIN
Aug 31 2020
This post has been republished with updates since its original publication date in April 2012
The NHTSA standard for VIN assignment is applied to all motorized vehicles, motorcycles, and trailers that travel on the roads, streets, and highways of the US. However, the NHTSA has no jurisdiction over recreational vehicles not intended to ever be driven on a street or highway.
These "off-road" recreational vehicles are hugely popular and account for millions of purchases and tens of millions of vehicles in use in the US every year. As a result, there is a need to decode and identify these vehicles for initial sales and marketing efforts, resale, registration, insurance, and taxation.
Are these vehicles able to be VIN decoded using the same principles and decoders used for light-duty and passenger vehicles? The answer is a solid... maybe.
Topics: Auto Portals, Automotive Data, Vehicle, VIN, Powersports
Aug 19 2020
Today’s automotive landscape is much different than 20 years ago, with the average life of a vehicle at a record high of 11.8 years. Automotive manufacturers across the board are building high-quality, longer-lasting vehicles, provided the owner keeps up with maintenance.
Read MoreTopics: Automotive Data, Parts & Services, Insurance, Dealers
May 6 2020
As a dealership vendor, it should come as no surprise that dealerships see the largest profit margins from their fixed operations department. In fact, you’ve probably had your hand in the creation of content around this topic on some level, whether it be a comprehensive study or articles on your blog.
Read MoreTopics: Automotive Data, Dealers, Service Data
Nov 26 2019
Last month, Jake Maki, our Vice President & General Manager, joined DealerRefresh for their weekly RefreshFriday Facebook Live stream to provide some insight into some of the key challenges vendors face when working with vehicle data. Learn why vehicle data is so complex and how DataOne works to make it more consumable for our end users.
Read MoreTopics: Automotive Data, VIN, Dealers
Aug 27 2019
Content marketing has proven to be an effective marketing strategy across many industries, including the auto industry. In the automotive retail space, content marketing is a great way to connect potential vehicle buyers with valuable content that answers their questions and builds trust with your dealership, or your allied business.
Read MoreTopics: Automotive Data, Automotive Content, Vehicle Shopping
Apr 10 2017
85-90% of auto shoppers conduct online research, according to a MillwardBrown study. And 64% of online vehicle shoppers compare different models as part of the process, according to a recent study commissioned by Cox Automotive. Still many auto listing and dealership websites do not offer a comparison
Topics: Auto Portals, Automotive Data, Dealers, Vehicle Shopping
Aug 19 2015
Over the last 5 years, there has been a paradigm shift in marketing and advertising across all industries. The "spray and pray" method, hammer everyone with promotional content and hope it sticks, is finally fading, as businesses become more strategic in their messaging.
Read MoreTopics: Automotive Data, Vehicle Equipment, Dealers
Jun 9 2015
Is there a difference between a VIN decoder and a VIN check? What information is available from decoding a VIN number? Does a VIN check provide vehicle history data? All of these are valid questions that many consumers and even automotive industry professionals are unsure about.
Read MoreTopics: Automotive Data, VIN, Vehicle Equipment, 3rd Party Mapping
May 28 2015
If you have kept up with the news or social media on any level, then the Takata airbag recall should ring a bell. It has been deemed the largest recall in U.S. history, totaling almost 34 million vehicles (1 in 4 on the road). The NHTSA has thus far listed 11 manufacturers with multiple models affected by this recall. So far the list consists of BMW, Chrysler, Daimler Trucks, Ford, General Motors, Honda, Mazda, Mitsubishi, Nissan, Subaru and Toyota. Let's not forget about their sister companies such as Acura, Infiniti and Lexus.
Read MoreTopics: Automotive Data, VIN, Vehicle Equipment, Dealers, 3rd Party Mapping
