Nov 25 2011
Have you ever driven in England? How about in India or Japan? Many US drivers who have traveled abroad have a colorful and nerve-racking story about their experiences behind the wheel. These same people are probably confident, knowledgeable drivers in the US. In both situations, they are driving a car with much the same equipment and functionality. So what makes the experience of driving abroad so challenging and perilous?
Topics: Automotive Data, VIN
Nov 21 2011
We came across this fun video, and while it is entertaining it also serves to really make the point that the right car for a potential buyer is really based on that buyers needs. Although we think few consumers will struggle to decide whether they will purchase a Ford Fiesta vs a Lamborghini - it is clear that vehicle comparison is a critical piece of vehicle marketing.
Topics: Vehicle, Marketing, Automotive
Nov 16 2011
On current automobiles, the VIN is located on the dashboard in a location visible through the windshield, as well as, on the driver side door jam. You have probably also noticed the VIN recorded on the title, insurance, and registration of your vehicle. The VIN acronym stands for Vehicle Identification Number. It refers to a unique number assigned to a vehicle that contains information to describe and identify the vehicle.
Nov 15 2011
Consumers will pick the medium, format and content that best allows them to find the information that they need, prioritized by how quickly and efficiently they can browse it and digest it. As more and more consumers opt to research within mobile applications, space and functionality become increasingly important to design elements.
Topics: Automotive Data, Mobile, Vehicle, Marketing
Nov 11 2011
Obtaining vehicle inventory for classified listing sites or lead generating sites can be a daunting task for a new solution provider or a provider who wishes to augment current vehicle marketing programs for auto dealers.
Topics: Auto Portals, Automotive Data, Automotive
Nov 8 2011
As a data company we come across many variations on needs from our Clients for VIN decoding. In the marketing segment, the term is used very loosely to describe data collections with a tremendous amount of information that can be queried by VIN.. but what is VIN decoding really?
Topics: Automotive Data, VIN, Auto Manufacturers
Nov 7 2011
The automotive industry is one of the largest industries in the US. Outside of housing, buying a vehicle is the single biggest purchase that most Americans make. The downstream effects of vehicle purchases can be equal or greater than the actual vehicle sale considering the costs we all incur to finance, fuel, insure, accessorize and repair our vehicles. It is no surprise then, that some economists have suggested that one out of every four dollars spent by American consumers is linked to the purchase, use or maintenance of their vehicles.
Topics: Automotive Data
