In our VIN Decoding 101 series of articles, we have focused on which vehicles are required to have 17-digit VIN numbers assigned and what data is and is not captured within the VIN.  We have seen that country of sale, vehicle segment and type, model year, and manufacturer all play a big role in the usefulness of VIN decoding and the type and depth of vehicle details the VIN will encode.  For many applications, a basic VIN decode, one that decodes only what is encoded in the VIN, will provide all the details that your business needs.  However, there are also many common VIN decoder applications where there is a need and substantial benefits for more detail, as much as possible.  How can this need be met?

 Can the Civic drive Honda’s New Vehicle Sales in the Short and Long Term?

Though 80% of Honda vehicles sold in the U.S. are manufactured domestically, Honda’s position in the US market was shaken by last year’s catastrophic earthquake and tsunami.  Not only did it cripple Japanese auto production, it resulted in shorted supply lines that US production depended on.   As a result, in 2011 Honda lost significant US market share and were almost passed by Hyundai in total US vehicle sales.  On a model level Honda saw their flagship model Accord fall from 4^th to 9^th while the Civic and CR-V fell out of the top ten US bestselling vehicles for 2011. 

Since 2006, California has maintained legislature to ban driving and texting. The penalties for being caught texting or otherwise touching or using your phone while driving are steep. 

NHSTA to Deploy Fleet of 2800 V2V-Ready Vehicles This Summer.

Most new vehicle technologies, including even safety features, are introduced as premium options on luxury vehicles.  In the case of safety features these gradually become available to lower priced vehicle segments as it becomes more mainstream.  However, the exception to this rule happens when regulations are put in place that require new technology be installed on new vehicles from a certain date forward.  Based on the NHTSA’s interest in Vehicle-to-Vehicle (V2V) technology and possible safety benefits it may become one of those exceptions before too long.

As we explained in our article "VIN-to-Trim/Style Matching Explained", VINs often are not encoded with enough information to determine a single vehicle style. This means that important details such as MSRP, MPG, and certain standard installed equipment may not known based on the VIN alone. If you're working with DMS data, there's a good chance that you have additional, valuable data at your disposal that you can use along with the VIN to decode down to a single vehicle style.

I was reading an interesting article on-line today about Apple's sales in 2011.  It noted that Mac sales are rising fast and that 2011 was the best year ever for Mac sales.  "Somewhat interesting, I guess", you say.  But hear is the interesting part: In 2011 alone Apple sold more iOS devices then it has sold Macs over their 28 year existence. Granted Macs have not been the most popular computer over the years but the fact that iOS devices outsold 28 years of the Mac in a single year is pretty remarkable.  It is just further evidence that mobile is not the next big thing, it has become the current big thing and only is continuing to grow.

We found an interesting study this morning published by Google which describes consumer automotive shopping behavior in 2011. Some highlights below here as well as a link to Google direct for the full presentation.

NADA 2012 this year was in one of my favorite cities out of the four city rotation - Las Vegas, Nevada. Las Vegas is an exciting city to visit under any circumstances and this excitement and energy definitely carries over into the expo. While talking with an old friend in the lobby - we were both surprized as music suddenly blared over the PA system and to my further surprize a flash mob organized in the middle of several hundred folks in the lobby into a line dance. Only in Las Vegas.

Oftentimes we don't look for the spare tire in our vehicles until we are on the side of the road with a flat tire.  Once in that situation you may be checking frantically for it.  You check the trunk or rear cargo area, under the rear of the vehicle but it is nowhere to be found.  It may be that you are one of many consumers that have purchased a vehicle without a spare tire. AAA has noticed the growing trend of vehicles without spare tires and reports the trend is likely to continue in a recent article online