VIN Basics Blog

Never before have there been more ways for auto dealers to market inventory to customers - who are able to take advantage of unprecedented availability of vehicle data and methods of comparison shopping.

Wikipedia defines a "car dealership" as a business that sells new or used cars at the retail level.  If you asked most people who own or work for dealerships, or even consumers, to define what dealerships do, the majority would start by saying "They sell cars".  It is the selling of new and used vehicles that defines a dealership and is it greatest source of revenue.  Most of the effort put forth by the business is to capture vehicle sales, and with good cause. 

In the effort to turn a lead into a car sale, the most important thing a used car dealer can do is inspire trust. The customer buying the vehicle is considering an expensive purchase, and is looking for reliability and predictability in the automobile they seek to buy.  More then likely, they are also a little distrustful of the sales process and looking for ways to "protect" themselves from getting taken advantage of.  

It wasn't too many years ago that the continued existence of American car manufacturing was in peril.  All of the Detroit 3 looked weak and ready to tumble amidst an unstable and receding US economy.  Sales were down across the industry, but even more so among the US manufacturers.  Brand consideration and perceived quality were remarkably low among the few new vehicle purchasers that were out there searching for a new car.  Fuel prices were rising quickly and none of the US manufacturers had a strong offering in the small car segment. Chrysler and GM had to accept bailouts from the US Government to survive while Ford narrowly avoided having to do so.  What a difference four years make.

Since 1981 the global vehicle manufacturing community has used the 17 digit VIN as a means to uniquely identify a vehicle.  The VIN captures basic vehicle information as part of an international standard, and in some countries, like the US, it is used to capture additional data. In the US, the National Highway Traffic Safety Administration, or NHTSA, is tasked with regulating the information the VIN must capture, how it is assigned and to whom.  Some of the many benefits of the VIN system include being able to identify and recall vehicles with safety issues, track vehicle's accident and maintenance history, and identify vehicles that have been stolen.

After nearly three decades of production, Suzuki has announced its departure from the U.S. automotive market. Suzuki first began manufacturing automobiles for the U.S. market in 1985 and will stop selling automobiles once their current supply runs out. They will however continue to produce motorcycles, ATV’s, and watercraft here in the U.S.

Any type of mobile marketing strategy requires presenting information in small “bites.”  When it comes to advertising to auto consumers, whether they are researching vehicles or actively shopping inventory, the vehicle information presented needs to be optimized to the mobile experience.  

 Creating an experience that can support inventory or generic vehicle search, research or comparison for a mobile visitor is a difficult task.  There are a large variety of vehicles and brand out there.  In addition, there many different valuable features and options that can be installed on these vehicle.  These can be key drivers in the consideration and purchase and must be included in a successful mobile approach.  These factors all contribute to make displaying the necessary detail to power mobile research and shopping solutions for perspective car buyers is a significant challenge.  

One day many, many years ago someone got the idea to jump on the back of a horse and ride it rather then walk everywhere they needed to go.  Not long after, someone else got the idea that they too would like to ride rather then walk.  However, they decided that they would rather steal a horse then pay for their own.  From that moment forward, while what we are ride has changed from horses, to wagons to motorized vehicles, one thing has remained constant:  A small group of people have been motivated to steal peoples rides, while owners have been motivated to find ways to protect their investment.