Any type of mobile marketing strategy requires presenting information in small “bites.” When it comes to advertising to auto consumers, whether they are researching vehicles or actively shopping inventory, the vehicle information presented needs to be optimized to the mobile experience.
Creating an experience that can support inventory or generic vehicle search, research or comparison for a mobile visitor is a difficult task. There are a large variety of vehicles and brand out there. In addition, there many different valuable features and options that can be installed on these vehicle. These can be key drivers in the consideration and purchase and must be included in a successful mobile approach. These factors all contribute to make displaying the necessary detail to power mobile research and shopping solutions for perspective car buyers is a significant challenge.