VIN Basic's Blog

Five Best Practices for Storing Decoded Inventory Data


The effects of database design decisions regarding the acquisition and storage of decoded inventory data can be far reaching.  Mistakes early on can lead to poor database performance and sluggish load times for your users.  They can lead to a tangled web of database tables that is difficult and expensive for your programmers and database developers to keep straight, and near impossible for new team members to learn.  And, they can lead to poor use of data and missed opportunities to display thorough, accurate, and precise information about vehicles in inventory. 

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Topics: inventory, inventory decoder


10 Attributes Of Vehicle Data That Will Sell Your Online Listing


Never before have there been more ways for auto dealers to market inventory to customers - who are able to take advantage of unprecedented availability of vehicle data and methods of comparison shopping.

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Topics: Vehicle Data, vin decoding, OEM, VIN, inventory, NHTSA, EPA, market, online inventory listing, vehicle descriptors, standard equipment, optional equipment, technical specifications, original vehicle pricing, colors, crash test ratings, awards


Why you shouldn't settle for a VIN Decoder that just decodes the VIN.


In our VIN Decoding 101 series of articles we have focused on which vehicles are required to have 17-digit 

VIN numbers assigned and what data is and is not captured within the VIN.  We have seen that country of sale, vehicle segment and type, model year and manufacturer all play a big role in the usefulness of VIN decoding and the type and depth of vehicle details the VIN will encode.  For many applications a basic VIN decode, one that decodes only what is encoded in the VIN, will provide all the details that your business needs.  However, there are also many common VIN decoder applications where there is need and substantial benifits for more detail, as much as possible.  How can this need be met?

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Topics: style matching, vin decoding, VIN Data, inventory, vin explosion, vin decoder, vin api, Vehicle Identification Number, Vehicle Decode


Mobile Is Not the Next Big Thing for Dealers


I was reading an interesting article on-line today about Apple's sales in 2011.  It noted that Mac sales are rising fast and that 2011 was the best year ever for Mac sales.  "Somewhat interesting, I guess", you say.  But hear is the interesting part: In 2011 alone Apple sold more iOS devices then it has sold Macs over their 28 year existence. Granted Macs have not been the most popular computer over the years but the fact that iOS devices outsold 28 years of the Mac in a single year is pretty remarkable.  It is just further evidence that mobile is not the next big thing, it has become the current big thing and only is continuing to grow.

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Topics: Mobile, inventory


Vehicle inventory data for classified listing sites


Obtaining vehicle inventory for classified listing sites or lead generating sites can be a daunting task for a new solution provider or a provider who wishes to augment current vehicle marketing programs for auto dealers.

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Topics: classified listings, auto portal, dms, inventory, automotive, auto mall