Dec 14 2015
The NHTSA has been providing valuable crash testing ratings since 1978 that are based on front-impact crashes, side-impact crashes, and rollover resistance (added in 2011). In recent news, however, there could be some added categories to these crash test ratings.
Read MoreTopics: Safety, Insurance, Automotive Technology, Vehicle Equipment, Vehicle Shopping
Nov 17 2015
If you've seen Scion's latest ad campaign for the iA and iM featuring James Franco, Jaleel White and Car Dealership Tubeman, then you may have noticed that they are really pushing their business model of a single-trim approach. The campaign's tagline states, "standard features that actually come standard." With Scion, there is no such thing as à la carte -- except for a few accessory add-ons -- and it's been that way since they started in 2003.
Why is it that just Scion limits all of their vehicle models to a single trim and standard equipment? Could this strategy work for other manufacturers (OEMs)?
Read MoreTopics: VIN, Vehicle Equipment
Sep 8 2015
Luxury cars offer the latest in automotive technology combined with the next-generation on-demand features that savvy car shoppers want. Whether in the market for a new luxury vehicle, or merely daydreaming about features for their next car, we're willing to bet that these top 7 luxury features in the auto industry will impress many consumers and perhaps be considered for their next vehicle purchase.
Read MoreTopics: Automotive Technology, Vehicle Equipment, Vehicle Shopping
Aug 27 2015
Over the years, online vehicle shopping has grown in popularity. For many consumers, it’s an easy way to educate themselves on current vehicle makes, models, and features, as well as what they should pay for each vehicle before ever stepping foot in the dealership. Still, there is plenty of room for improving the online vehicle shopping experience.
Read MoreTopics: Auto Portals, Automotive Technology, Vehicle Equipment, Dealers, Vehicle Shopping
Aug 19 2015
Over the last 5 years, there has been a paradigm shift in marketing and advertising across all industries. The "spray and pray" method, hammer everyone with promotional content and hope it sticks, is finally fading, as businesses become more strategic in their messaging.
Read MoreTopics: Automotive Data, Vehicle Equipment, Dealers
Jun 9 2015
Is there a difference between a VIN decoder and a VIN check? What information is available from decoding a VIN number? Does a VIN check provide vehicle history data? All of these are valid questions that many consumers and even automotive industry professionals are unsure about.
Read MoreTopics: Automotive Data, VIN, Vehicle Equipment, 3rd Party Mapping
May 28 2015
If you have kept up with the news or social media on any level, then the Takata airbag recall should ring a bell. It has been deemed the largest recall in U.S. history, totaling almost 34 million vehicles (1 in 4 on the road). The NHTSA has thus far listed 11 manufacturers with multiple models affected by this recall. So far the list consists of BMW, Chrysler, Daimler Trucks, Ford, General Motors, Honda, Mazda, Mitsubishi, Nissan, Subaru and Toyota. Let's not forget about their sister companies such as Acura, Infiniti and Lexus.
Read MoreTopics: Automotive Data, VIN, Vehicle Equipment, Dealers, 3rd Party Mapping
Mar 30 2015
Paying for a service based on usage is not a new business model, as we’ve seen it used with cellular and internet service providers, but is now growing as a popular automotive insurance option available through several insurance providers. Usage-based insurance (UBI), also known as pay-as-you-drive (PAYD), uses key metrics such as accrued mileage and driving behaviors to determine insurance rates for individuals or businesses.
Read MoreTopics: Automotive Data, Insurance, Automotive Technology, Vehicle Equipment
Mar 13 2015
The process of underwriting for auto insurance policies involves many steps and needs to account for a number of risk variables. The vehicle specifications are just one piece to consider when assessing risk. Some others include client demographics, geography, and driving history.
As the variety of available vehicle safety equipment continues to increase, so does their effect on insurance risk ratings. It’s important that underwriters utilize the right resources to help them understand the options available, thereby saving them time and increasing process accuracy.
Read MoreTopics: Automotive Data, Safety, Insurance, Automotive Technology, Vehicle Equipment
Feb 13 2015
It's been a couple of months since we last put together a list of ten awesome auto industry blog articles. Since then, there have been plenty more share-worthy blogs to sift through!
Similar to part one, the blogs we've shared below are from all different segments of the auto industry, providing value for several auto niches. Topics range from vehicle maintenance and safety to best practices for marketing your automotive business to both B2B and B2C.
Read MoreTopics: Mobile, Marketing, VIN, Insurance, Automotive Technology, Vehicle Equipment
