An Interview with Connie Keane of Motor Matters
DataOne Software recently interviewed Connie Keane, president of AutoWriters Associates, Inc. and owner of Motor Matters. Motor Matters and DataOne have been partners for quite some time, with DataOne offering Motor Matters vehicle overviews and weekly automotive articles as part of our digital media & editorial product for dealers. Connie and her team of writers have been serving the automotive industry for a number of years now and are known for creating engaging content for all types of vehicle buyers.
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Topics:
Dealers,
Automotive Content
If you have kept up with the news or social media on any level, then the Takata airbag recall should ring a bell. It has been deemed the largest recall in U.S. history, totaling almost 34 million vehicles (1 in 4 on the road). The NHTSA has thus far listed 11 manufacturers with multiple models affected by this recall. So far the list consists of BMW, Chrysler, Daimler Trucks, Ford, General Motors, Honda, Mazda, Mitsubishi, Nissan, Subaru and Toyota. Let's not forget about their sister companies such as Acura, Infiniti and Lexus.
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Topics:
Automotive Data,
VIN,
Vehicle Equipment,
Dealers,
3rd Party Mapping
Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a smartphone and 47 percent own a tablet. With these kinds of statistics, you better believe that your website is receiving a significant amount of its traffic from mobile users - unless you fell subject to the latest Google algorithm update last week.
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Topics:
Mobile,
Vehicle,
Parts & Services,
Insurance,
Automotive,
Dealers
According to Google, the majority of vehicle shoppers use digital channels during their research. Most of these online vehicle shoppers use more than one website before deciding on the vehicle they want to purchase. Let's look at ways to make these visitors convert.
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Topics:
Auto Portals,
Mobile,
Dealers
After nearly three decades of production, Suzuki has announced its departure from the U.S. automotive market. Suzuki first began manufacturing automobiles for the U.S. market in 1985 and will stop selling automobiles once their current supply runs out. They will however continue to produce motorcycles, ATV’s, and watercraft here in the U.S.
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Topics:
Support,
Auto Portals,
Automotive Data,
Vehicle,
Marketing,
Auto Manufacturers,
Automotive,
Dealers
We found an interesting study this morning published by Google which describes consumer automotive shopping behavior in 2011. Some highlights below here as well as a link to Google direct for the full presentation.
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Topics:
Auto Portals,
Fuel Economy,
Automotive Data,
Vehicle,
Marketing,
Safety,
Vehicle Equipment,
Dealers
NADA 2012 this year was in one of my favorite cities out of the four city rotation - Las Vegas, Nevada. Las Vegas is an exciting city to visit under any circumstances and this excitement and energy definitely carries over into the expo. While talking with an old friend in the lobby - we were both surprized as music suddenly blared over the PA system and to my further surprize a flash mob organized in the middle of several hundred folks in the lobby into a line dance. Only in Las Vegas.
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Topics:
Automotive Data,
Vehicle,
Marketing,
Dealers,
NADA Conference,
Conferences
