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VIN Basics Blog

Jan 15 2021

Posted by:
Chris Bouchard

Auto Parts eCommerce: 5 Ways Your Dealership Can Compete with Retail Giants

While parts and accessories sales are one of the most profitable revenue streams for your dealership (along with fixed ops), it’s a highly competitive market, especially online. Online part sales are a multi-billion dollar business ($12 billion in 2019, ~$16 billion in 2020), largely dominated by retail giants like Amazon and eBay, along with major aftermarket parts retailers (Auto Zone, O’Reilly, Advanced Auto Parts, etc.)

According to Hedges & Company, in 2019, Amazon sold $8 billion in parts ($5.3 billion 1st party sales), accounting for 2/3 of all online parts sales in the US. And as of the latest study, they were on track to pass $10 billion in 2020. These numbers may be intimidating, but there is still room for your dealership to have a successful online parts business.

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Topics: Parts & Services

Dec 17 2020

Posted by:
Chris Bouchard

Why ADAS Is Important to Your Business

While it’s no surprise that ADAS (Advanced Driver Assistance Systems) has taken the auto industry by storm, there are still many uncertainties when it comes to how your business will be impacted. There are several benefits to these new features, including increased safety and convenience for drivers, and concerns, such as costly repairs, making ADAS a very complex topic that even those selling, insuring, and repairing these features will require clarification on.

In this article, we’ve covered how some auto industry segments have been impacted by ADAS. Read on to learn more.

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Topics: Safety, Automotive Technology, ADAS

Dec 15 2020

Posted by:
Joe Kiley

4 Common Questions About VIN Decoding and Transmissions

This post was updated Dec 2020 with the latest VIN number statistics

Determining the type of transmission installed in a vehicle from VIN alone has traditionally been a challenge. Through the 1990s and even well into the 2000s, most vehicles were offered by OEMs with both manual and automatic transmission options. And, while the NHTSA VIN standard requires OEMs to encode model and engine information into positions 4-8 of the VIN, no requirement exists for encoding transmission type. Even today, while most vehicles are offered with only an automatic transmission, more than 5% of vehicles produced for current model years have standard and manual options available and do not have transmission data encoded in the VIN.

This article explores four common questions about VIN decoding transmission data, and provides suggested solutions for increasing the match rate of decoded transmissions in your inventory or data feed.

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Topics: VIN, Vehicle Equipment

Dec 14 2020

Posted by:
Jake Maki

Squish, Stub, Pattern, Explosion: 25 Common VIN Data Terms Defined

VIN Decoding 101 Part 4: 25 common VIN terms defined

This blog has been updated since its original publish date in Dec 2011

Like almost every area of expertise, VIN Decoding has unique terminology associated with it.  If you haven't worked with a VIN decoder or VIN data in the past, many of these term's meanings may not be intuitive.  Below are the definitions of 25 common terms that you will likely come across as you work with automotive and VIN data.

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Topics: Automotive Data, VIN

Dec 7 2020

Posted by:
Chris Bouchard

What is ADAS: The Evolution of Vehicle Safety Features

In the last ten years vehicle technology, specifically in regard to safety features, has become increasingly complex. These advanced vehicle safety features are often bucketed under the category “Advanced Driver Assistance Systems,” more commonly known as ADAS. While the key motivator of this growth has been driver safety, ADAS will play a larger role for those on the business side of automotive in everything from data collection to lending to titling over the next few years. Some of the most popular ADAS features are: braking assist, adaptive cruise control, lane departure warning, blind spot detection, and rear cross traffic alert.

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Topics: Safety, Automotive Technology, ADAS

Dec 7 2020

Posted by:
Chris Bouchard

Everything Your Business Needs to Know About ADAS

Advanced Driver Assistance Systems, aka ADAS, are a hot topic in the auto industry, especially as these safety features become more widespread across manufacturers and their model lineups. Whether your business is in the retail, insurance, auto repair/service, or logistics space, you’ve likely been impacted by ADAS in some way, shape, or form.

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Topics: Safety, Automotive Technology, ADAS

Sep 17 2020

Posted by:
Jake Maki

VIN Decoding Outside the Light-Duty and Passenger Vehicle Segment

This post has been republished with updates since its original publish date in June 2012

While the light-duty and passenger segments encompass a large portion of the vehicles that one might be looking to VIN decode, it certainly doesn't cover them all. These additional segments, such as mid-duty, heavy-duty, and motorcycles, each represent huge markets with large direct and allied business opportunities. As a result, there is a fair amount of interest in services to VIN decode these vehicles.

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Topics: VIN

Aug 31 2020

Posted by:
Jake Maki

VIN Decoding "Off-Road" Vehicles

This post has been republished with updates since its original publish date in April 2012

The NHTSA standard for VIN assignment is applied to all motorized vehicles, motorcycles, and trailers that travel on the roads, streets and highways of the US.  However, the NHTSA has no jurisdiction over recreational vehicles not intended to ever be driven on a street or highway.

These "off-road" recreational vehicles are hugely popular and account for millions of purchases and tens of millions of vehicles in use in the US every year. As a result, there is a need to decode and identify these vehicles for initial sales and marketing efforts, resale, registration, insurance, and taxation. 

Are these vehicles able to be VIN decoded using the same principles and decoders used for light-duty and passenger vehicles? The answer is a solid... maybe.

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Topics: Auto Portals, Automotive Data, Vehicle, VIN, Powersports

Aug 25 2020

Posted by:
Chris Bouchard

Improving The Car Buying Experience in a Changing Economy (Roundup)

While e-commerce has taken the retail industry by storm, there are a few businesses, including dealerships, that have been reluctant to embrace an e-commerce (or digital retailing) business model. Rightfully so. Purchasing a vehicle is a big decision, and many consumers would still prefer to complete some of the steps at the physical dealership, such as test drives and financing.

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Topics: Vehicle Shopping, Roundup

Aug 19 2020

Posted by:
Chris Bouchard

New Cars vs. Old Cars: A Diverse Auto Industry Requires Comprehensive Vehicle Data

Today’s automotive landscape is much different than 20 years ago, with the average life of a vehicle at a record high of 11.8 years. Automotive manufacturers across the board are building high-quality, longer-lasting vehicles, provided the owner keeps up with maintenance.

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Topics: Automotive Data, Parts & Services, Insurance, Dealers

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