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Chris Bouchard

Chris is our Inbound Marketing Specialist. He spends much of his time creating and promoting content. Since day one, Chris has never missed a meal at the office.
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Recent Posts

Vehicle Weights & Capacities: What Do They Mean & Why Are They Important?

All the different vehicle weight terminology can be quite confusing. While some are more obvious than others, the shear mass of information can be daunting. This article was written to take the weight off your chest…

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Topics: Logistics, Automotive Data, VIN

4 Benefits of Service Customer Engagement Programs: Helping Improve Your Dealer's Fixed Ops

As a dealership vendor, it should come as no surprise that dealerships see the largest profit margins from their fixed operations department. In fact, you’ve probably had your hand in the creation of content around this topic on some level, whether it be a comprehensive study or articles on your blog.

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Topics: Automotive Data, Dealers, Service Data

All-Wheel Drive vs. Four-Wheel Drive: Why Do They Get Confused?

All-wheel drive (AWD) and four-wheel drive (4WD, 4X4) systems continue to gain traction in the marketplace and, as a result, are widely available on most of today’s best-selling vehicles. However, advancing technology and OEMs’ marketing spin are making it increasingly difficult to discern between the two features, leaving everyone – from consumers to dealerships and vendors – confused about whether a given vehicle is technically AWD or 4WD.

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Topics: Vehicle Equipment

10 Things to Do While In Las Vegas for NADA 2020

NADA is just around the corner, and with it comes a packed-full agenda of speakers, networking, and private parties. However, if you anticipate any downtime around the show, here’s a list of fun things we found to do in Vegas.

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Topics: NADA Conference, Conferences

12 Surprising Facts About VINs, VIN Decoding and Vehicle Data

There’s a lot more to VIN numbers, the 17-digit string of numeric and alphanumeric characters found on vehicles, and the vehicle data behind them than you may expect. In fact, VINs can be quite complex.

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Topics: VIN

DealerRefresh Hosts DataOne on RefreshFriday

Last month, Jake Maki, our Vice President & General Manager, joined DealerRefresh for their weekly RefreshFriday Facebook Live stream to provide some insight into some of the key challenges vendors face when working with vehicle data. Learn why vehicle data is so complex and how DataOne works to make it more consumable for our end users.

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Topics: Automotive Data, VIN, Dealers

How to Create Unique Automotive Content with Detailed Vehicle Data Analysis

Content marketing has proven to be an effective marketing strategy across many industries, including the auto industry. In the automotive retail space, content marketing is a great way to connect potential vehicle buyers with valuable content that answers their questions and builds trust with your dealership, or your allied business.

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Topics: Automotive Data, Automotive Content, Vehicle Shopping

VIN Decoder API vs. Delivered Vehicle Database: Is One Better Than the Other?

Have you been tasked with picking the best vehicle data and VIN decoding solution for your new business venture or a new product at your current company? There are many things you need to consider when choosing a VIN data solution, such as the depth and breadth of vehicle data coverage, accuracy of the data, pricing, and as discussed in this article, delivery options.

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Topics: Automotive Data, VIN, API

Paid Advertising for Dealerships: Tips and Tricks from Auto Industry Experts

A couple of months ago we published a blog round up article on SEO tips and tricks for dealerships and thought it would be helpful to follow up with another roundup for paid advertising. Your dealership is likely already doing some paid advertising, whether through search engine marketing (SEM), display advertising, classified listings, or even social media sponsored content.

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Topics: Dealers, Roundup

Is It Time to Switch Vehicle Data Providers?

In many cases, vehicle data and VIN decoding solutions are the foundation of your automotive product’s features and processes. You may have invested a great deal of effort to integrate with your current provider. Perhaps you've migrated to a different data provider in the past and have experience working through the headaches of disparate naming conventions and issues with style/vehicle IDs.  You likely have a customer base that relies on you for progressive development and new features, as well as a busy road map ahead.

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Topics: VIN