Chris Bouchard

Chris is our Inbound Marketing Specialist. He spends much of his time creating and promoting content. Since day one, Chris has never missed a meal at the office.
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Recent Posts

12 Surprising Facts About VINs, VIN Decoding and Vehicle Data


There’s a lot more to VIN numbers, the 17-digit string of numeric and alphanumeric characters found on vehicles, and the vehicle data behind them than you may expect. In fact, VINs can be quite complex.

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Topics: VIN


Is It Time to Switch Vehicle Data Providers?


In many cases, vehicle data and VIN decoding solutions are the foundation of your automotive product’s features and processes. You may have invested a great deal of effort to integrate with your current provider. Perhaps you've migrated to a different data provider in the past and have experience working through the headaches of disparate naming conventions and issues with style/vehicle IDs.  You likely have a customer base that relies on you for progressive development and new features, as well as a busy road map ahead.

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Topics: VIN


5 Trends Shaping The Future of ADAS


In previous articles of this ADAS blog series, we discussed the increasing prominence of ADAS and its impact across the auto industry, as well as some of the challenges with these advanced safety technologies. As ADAS systems continue to grow in their prominence, with a solid amount of data accumulated over the last few years to prove their efficacy, as well as their limitations, manufacturers are constantly looking for ways to improve these systems and prevent even more accidents.

This article includes some of the significant trends shaping the future of ADAS as the auto industry works to transform automotive safety and autonomous driving.

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Topics: Automotive Technology, ADAS


The Cost of Electric Vehicle Ownership


In a previous article, we discussed some of the key components of EVs and how they differ from the makeup of traditional internal combustion engine (ICE) vehicles.

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Topics: Electric Vehicles


The Key Components of an Electric Vehicle


EVs continue to change the landscape of the auto industry at a rapid pace and many questions arise for consumers and businesses alike. In our previous EV article, we covered the topic of EV charging and charging infrastructure, one of the biggest factors in the adoption of EVs. As a follow-up, we thought it would be helpful to address some of the key components of an EV, as well as some of the ways in which they differ from their internal combustion engine (ICE) counterparts. 

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Topics: Electric Vehicles


EV Charging: Everything You Need to Know


Electric vehicles (EVs) are continuing to grow in popularity due to their environmental friendliness, cost savings, lower maintenance, and improved performance. However, one of the greatest obstacles holding back the worldwide adoption of EVs is infrastructure limitations for charging stations, especially in the U.S.

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Topics: Electric Vehicles


All-Wheel Drive vs. Four-Wheel Drive: Why Do They Get Confused?


All-wheel drive (AWD) and four-wheel drive (4WD, 4X4) systems continue to gain traction in the marketplace and, as a result, are widely available on most of today’s best-selling vehicles. However, advancing technology and OEMs’ marketing spin are making it increasingly difficult to discern between the two features, leaving everyone – from consumers to dealerships and vendors – confused about whether a given vehicle is technically AWD or 4WD.

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Topics: Vehicle Equipment


10 "How to" Fleet Management Tips from the Fleet Solutions Experts


This post has been republished with fully updated content since its original publish date in Nov 2015

Managing a fleet, big or small, is not an easy task. There are several items to account for and challenges to overcome in order to run a successful fleet. Some of these include saving money on fuel, ensuring the safety and job satisfaction of your drivers, keeping up with vehicle maintenance and repairs, etc. 

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Topics: Logistics, Fuel Economy, Fleet Management


10 Popular Questions About EVs


As electric vehicles (EVs) continue to be one of the hot topics for discussion in the auto industry, and more consumers consider making the switch from their traditional internal combustion engine (ICE) vehicles, there are many questions that come along with EVs. Many of these questions are related to battery range and life expectancy, as well as charging infrastructure and the purchasing or leasing of EVs.

Though we were able to find many helpful resources that provide some great information on the questions included in this article, getting definitive answers has proven to be quite challenging, especially for some of the most pressing questions. In fact, researching answers to these questions has raised even more questions, which we will likely address in other articles. While we don’t have all the answers, we hope this article will help educate consumers, as well as other businesses in the industry looking to gain some EV knowledge.

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Topics: Electric Vehicles


Auto Parts eCommerce: 5 Ways Your Dealership Can Compete with Retail Giants


While parts and accessories sales are one of the most profitable revenue streams for your dealership (along with fixed ops), it’s a highly competitive market, especially online. Online part sales are a multi-billion dollar business ($12 billion in 2019, ~$16 billion in 2020), largely dominated by retail giants like Amazon and eBay, along with major aftermarket parts retailers (Auto Zone, O’Reilly, Advanced Auto Parts, etc.)

According to Hedges & Company, in 2019, Amazon sold $8 billion in parts ($5.3 billion 1st party sales), accounting for 2/3 of all online parts sales in the US. And as of the latest study, they were on track to pass $10 billion in 2020. These numbers may be intimidating, but there is still room for your dealership to have a successful online parts business.

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Topics: Parts & Services