<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1241344019315396&amp;ev=PageView&amp;noscript=1">

Chris Bouchard

Chris is our Inbound Marketing Specialist. He spends much of his time creating and promoting content. Since day one, Chris has never missed a meal at the office.
Find me on:

Recent Posts

What is ADAS: The Evolution of Vehicle Safety Features

In the last ten years vehicle technology, specifically in regard to safety features, has become increasingly complex. These advanced vehicle safety features are often bucketed under the category “Advanced Driver Assistance Systems,” more commonly known as ADAS. While the key motivator of this growth has been driver safety, ADAS will play a larger role for those on the business side of automotive in everything from data collection to lending to titling over the next few years. Some of the most popular ADAS features are: braking assist, adaptive cruise control, lane departure warning, blind spot detection, and rear cross traffic alert.

Read More

Topics: Safety, Automotive Technology, ADAS

Everything Your Business Needs to Know About ADAS

Advanced Driver Assistance Systems, aka ADAS, are a hot topic in the auto industry, especially as these safety features become more widespread across manufacturers and their model lineups. Whether your business is in the retail, insurance, auto repair/service, or logistics space, you’ve likely been impacted by ADAS in some way, shape, or form.

Read More

Topics: Safety, Automotive Technology, ADAS

Improving The Car Buying Experience in a Changing Economy (Roundup)

While e-commerce has taken the retail industry by storm, there are a few businesses, including dealerships, that have been reluctant to embrace an e-commerce (or digital retailing) business model. Rightfully so. Purchasing a vehicle is a big decision, and many consumers would still prefer to complete some of the steps at the physical dealership, such as test drives and financing.

Read More

Topics: Vehicle Shopping, Roundup

New Cars vs. Old Cars: A Diverse Auto Industry Requires Comprehensive Vehicle Data

Today’s automotive landscape is much different than 20 years ago, with the average life of a vehicle at a record high of 11.8 years. Automotive manufacturers across the board are building high-quality, longer-lasting vehicles, provided the owner keeps up with maintenance.

Read More

Topics: Automotive Data, Parts & Services, Insurance, Dealers

What Does a “New Normal” Look Like for The Auto Industry?

We are living in a strange time right with a pandemic (COVID-19) that has greatly affected people worldwide and shuttered economies. Millions of people in the United States are out of work (hundreds of millions worldwide) and many businesses have had no choice but to furlough or lay off their employees, or even worse, close their doors permanently.

Read More

Topics: Parts & Services, Insurance, Automotive, Dealers, Fleet Management

Vehicle Weights & Capacities: What Do They Mean & Why Are They Important?

All the different vehicle weight terminology can be quite confusing. While some are more obvious than others, the shear mass of information can be daunting. This article was written to take the weight off your chest…

Read More

Topics: Logistics, Automotive Data, VIN

4 Benefits of Service Customer Engagement Programs: Helping Improve Your Dealer's Fixed Ops

As a dealership vendor, it should come as no surprise that dealerships see the largest profit margins from their fixed operations department. In fact, you’ve probably had your hand in the creation of content around this topic on some level, whether it be a comprehensive study or articles on your blog.

Read More

Topics: Automotive Data, Dealers, Service Data

All-Wheel Drive vs. Four-Wheel Drive: Why Do They Get Confused?

All-wheel drive (AWD) and four-wheel drive (4WD, 4X4) systems continue to gain traction in the marketplace and, as a result, are widely available on most of today’s best-selling vehicles. However, advancing technology and OEMs’ marketing spin are making it increasingly difficult to discern between the two features, leaving everyone – from consumers to dealerships and vendors – confused about whether a given vehicle is technically AWD or 4WD.

Read More

Topics: Vehicle Equipment

10 Things to Do While In Las Vegas for NADA 2020

NADA is just around the corner, and with it comes a packed-full agenda of speakers, networking, and private parties. However, if you anticipate any downtime around the show, here’s a list of fun things we found to do in Vegas.

Read More

Topics: NADA Conference, Conferences

12 Surprising Facts About VINs, VIN Decoding and Vehicle Data

There’s a lot more to VIN numbers, the 17-digit string of numeric and alphanumeric characters found on vehicles, and the vehicle data behind them than you may expect. In fact, VINs can be quite complex.

Read More

Topics: VIN