Chris Bouchard

Chris is our Inbound Marketing Specialist. He spends much of his time creating and promoting content. Since day one, Chris has never missed a meal at the office.
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Recent Posts

Integrating a VIN Barcode Scanner into Your App


VIN barcode scanners are a great feature for many apps in the automotive space, especially for business processes such as scanning in inventory or fleet assets, looking up the specs on a vehicle at auction, or an insurance adjuster resolving claims.

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Topics: VIN


4 Unexpected Uses for Vehicle Data and VIN Decoding


Vehicle data and VIN decoding solutions are widely used across the automotive industry and are the foundation for many businesses. Some of the more common use cases are basic vehicle identification (year, make, model, trim, etc.) or VIN explosion, as covered in the preceding article. However, there are some less obvious uses for vehicle data/VIN decoding that may come as a surprise to you, such as the following:

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Topics: Automotive Data, VIN, Vehicle Equipment


4 Popular Uses for Vehicle Data and VIN Decoding


There are countless ways in which vehicle data/VIN decoding can be leveraged within a business. And while each business’s use case(s) are different, there are common vehicle datasets that are needed to accomplish their goals.

In this article, we’ve covered some of the most common uses of vehicle data.

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Topics: Automotive Data, VIN, Vehicle Equipment


6 Common Misconceptions About VIN Data


Understanding how VIN numbers work and what vehicle data can be extracted from them is a challenge, even for auto industry professionals that are familiar with VIN data. We thought it would be helpful to put together a list of common misconceptions for anyone looking for a vehicle data solution, as there’s a good chance at least one of these will resonate with you.

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Topics: VIN


7 Common Questions About Vehicle Subscription Services


Vehicle subscription services started to surface in 2017 and are now available through a few manufacturers, some dealers, and several third parties including startups and vehicle rental companies. Given the diversity of businesses and level of variability in their business models, understanding how vehicle subscription services work requires a good deal of research.

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Topics: Dealers, Vehicle Shopping, Fleet Management


3 Key Challenges with ADAS and How to Solve Them


* This article was a collaboration with our partners Joseph Creese and Howard Abbey at SBD Automotive.

Advanced Driver Assistance Systems (ADAS) technology is confusing for consumers and businesses alike. While there are core ADAS features that can function similarly across each OEM, such as forward collision warning, lane keeping, or blind spot monitoring, each OEM offers their unique spin on the different technologies and markets them differently with their own branded names.

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Topics: Safety, Automotive Technology, ADAS


Why ADAS Is Important to Your Business


While it’s no surprise that ADAS (Advanced Driver Assistance Systems) has taken the auto industry by storm, there are still many uncertainties when it comes to how your business will be impacted. There are several benefits to these new features, including increased safety and convenience for drivers, and concerns, such as costly repairs, making ADAS a very complex topic that even those selling, insuring, and repairing these features will require clarification on.

In this article, we’ve covered how some auto industry segments have been impacted by ADAS. Read on to learn more.

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Topics: Safety, Automotive Technology, ADAS


What is ADAS: The Evolution of Vehicle Safety Features


In the last ten years vehicle technology, specifically in regard to safety features, has become increasingly complex. These advanced vehicle safety features are often bucketed under the category “Advanced Driver Assistance Systems,” more commonly known as ADAS. While the key motivator of this growth has been driver safety, ADAS will play a larger role for those on the business side of automotive in everything from data collection to lending to titling over the next few years. Some of the most popular ADAS features are: braking assist, adaptive cruise control, lane departure warning, blind spot detection, and rear cross traffic alert.

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Topics: Safety, Automotive Technology, ADAS


Everything Your Business Needs to Know About ADAS


Advanced Driver Assistance Systems, aka ADAS, are a hot topic in the auto industry, especially as these safety features become more widespread across manufacturers and their model lineups. Whether your business is in the retail, insurance, auto repair/service, or logistics space, you’ve likely been impacted by ADAS in some way, shape, or form.

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Topics: Safety, Automotive Technology, ADAS


Improving The Car Buying Experience in a Changing Economy (Roundup)


While e-commerce has taken the retail industry by storm, there are a few businesses, including dealerships, that have been reluctant to embrace an e-commerce (or digital retailing) business model. Rightfully so. Purchasing a vehicle is a big decision, and many consumers would still prefer to complete some of the steps at the physical dealership, such as test drives and financing.

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Topics: Vehicle Shopping, Roundup