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5 Advantages of VIN Lookup Over Year Make Model Search


VIN lookup and Year Make Model (YMM) search are both valuable tools for the auto industry. There's a good chance you are already using these search tools internally for business processes, externally for consumers, or even for both purposes.

Though YMM is a great way to conduct a vehicle search --especially if the VIN is not available-- there is much more room for imprecise vehicle details without VIN lookup. And in some cases, YMM search simply cannot give you or your consumers the information needed.

In this article, we've highlighted five advantages VIN lookup offers over YMM search.   

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Topics: Vehicle, VIN, Vehicle Equipment


5 Changes Likely to Occur with Proposed NHTSA Crash Test Ratings Overhaul


The NHTSA has been providing valuable crash testing ratings since 1978 that are based on front-impact crashes, side-impact crashes, and rollover resistance (added in 2011). In recent news, however, there could be some added categories to these crash test ratings.

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Topics: Safety, Insurance, Automotive Technology, Vehicle Equipment, Vehicle Shopping


The Pros and Cons of a Single-Trim Vehicle Strategy


If you've seen Scion's latest ad campaign for the iA and iM featuring James Franco, Jaleel White and Car Dealership Tubeman, then you may have noticed that they are really pushing their business model of a single-trim approach. The campaign's tagline states, "standard features that actually come standard." With Scion, there is no such thing as à la carte -- except for a few accessory add-ons -- and it's been that way since they started in 2003. 

Why is it that just Scion limits all of their vehicle models to a single trim and standard equipment? Could this strategy work for other manufacturers (OEMs)?

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Topics: VIN, Vehicle Equipment


7 Top Luxury Vehicle Features in the Auto Industry


Auto Technology: Luxury Vehicle Features

Luxury cars offer the latest in automotive technology combined with the next-generation on-demand features that savvy car shoppers want. Whether in the market for a new luxury vehicle, or merely daydreaming about features for their next car, we're willing to bet that these top 7 luxury features in the auto industry will impress many consumers and perhaps be considered for their next vehicle purchase.

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Topics: Automotive Technology, Vehicle Equipment, Vehicle Shopping


Simplify Online Vehicle Shopping: 9 of the Best Search Filters


Over the years, online vehicle shopping has grown in popularity. For many consumers, it’s an easy way to educate themselves on current vehicle makes, models, and features, as well as what they should pay for each vehicle before ever stepping foot in the dealership. Still, there is plenty of room for improving the online vehicle shopping experience.

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Topics: Auto Portals, Automotive Technology, Vehicle Equipment, Dealers, Vehicle Shopping


5 Types of Automotive Data That Every Dealership Needs to Employ


Over the last 5 years, there has been a paradigm shift in marketing and advertising across all industries. The "spray and pray" method, hammer everyone with promotional content and hope it sticks, is finally fading, as businesses become more strategic in their messaging.

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Topics: Automotive Data, Vehicle Equipment, Dealers


Identify Vehicle Specs by VIN Decoding


This post has been republished with updates since its original publish date in July 2013

Identifying vehicle specifications is necessary for many businesses in the automotive and allied industries. Some of these specifications might include vehicle weights, dimensions, MSRP, or certain features of a given vehicle. However, scanning through OEM websites, dealer websites, vehicle manuals, or various other resources often involve more effort than time allows.

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Topics: Logistics, VIN, Parts & Services, Vehicle Equipment


VIN Decoder, VIN Check & Vehicle History Reports: How Do They Differ?


Is there a difference between a VIN decoder and a VIN Check? What information is available from decoding a VIN number? Does a VIN check provide vehicle history data? All of these are valid questions that many consumers and even automotive industry professionals are unsure about.

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Topics: Automotive Data, VIN, Vehicle Equipment, 3rd Party Mapping


3 VIN Lookup Resources for the Takata Airbag Recalls


If you have kept up with the news or social media on any level, then the Takata airbag recall should ring a bell. It has been deemed the largest recall in U.S. history, totaling almost 34 million vehicles (1 in 4 on the road). The NHTSA has thus far listed 11 manufacturers with multiple models affected by this recall. So far the list consists of BMW, Chrysler, Daimler Trucks, Ford, General Motors, Honda, Mazda, Mitsubishi, Nissan, Subaru and Toyota. Let's not forget about their sister companies such as Acura, Infiniti and Lexus.

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Topics: Automotive Data, VIN, Vehicle Equipment, Dealers, 3rd Party Mapping


Usage Based Insurance: How it Works and Who it Benefits


Paying for a service based on usage is not a new business model, as we’ve seen it used with cellular and internet service providers, but is now growing as a popular automotive insurance option available through several insurance providers. Usage-based insurance (UBI), also known as pay-as-you-drive (PAYD), uses key metrics such as accrued mileage and driving behaviors to determine insurance rates for individuals or businesses.

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Topics: Automotive Data, Insurance, Automotive Technology, Vehicle Equipment