VIN Basic's Blog

How a VIN Decoder Can Increase Your Online Traffic, Leads and Sales


Incorporating VIN decoding enhances online shopping and sales.

For online businesses that handle vehicle sales, car parts, automobile accessories, or just about anything car-related, you know there is plenty of competition out there. Competing successfully online requires more then just good pricing.  You need to differentiate your offering and online experience to make it stand out.  By integrating advanced vehicle data and VIN decoding into your customers online experience, you can create an advantage over your competitions online offering. the VIN can be used to pull information on the vehicle and provide back to the customer a custom set of offers focused on the vehicle your customer owns.

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Topics: services, vin decoding, Marketing, vin decoder


Suzuki Opts-Out of Making Vehicles for the US Automotive Market


After nearly three decades of production, Suzuki has announced its departure from the U.S. automotive market. Suzuki first began manufacturing automobiles for the U.S. market in 1985 and will stop selling automobiles once their current supply runs out. They will however continue to produce motorcycles, ATV’s, and watercraft here in the U.S.

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Topics: Support, consumer research, vehicle service, Suzuki, Data, vehicle marketing, auto dealers, Vehicle Data, Manufacturer, Marketing, US Market, consumers, automakers, Auto, automotive


Non-traditional vehicle comparison


We came across this fun video, and while it is entertaining it also serves to really make the point that the right car for a potential buyer is really based on that buyers needs. Although we think few consumers will struggle to decide whether they will purchase a Ford Fiesta vs a Lamborghini - it is clear that vehicle comparison is a critical piece of vehicle marketing.

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Topics: vehicle comparison, Vehicle, Marketing, consumers, Auto, automotive, auto mall, Ford VIN decoding, Ford vehicle comparison


Four tips for vehicle mobile marketing


Consumers will pick the medium, format and content that best allows them to find the information that they need, prioritized by how quickly and efficiently they can browse it and digest it. As more and more consumers opt to research within mobile applications, space and functionality become increasingly important to design elements. 

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Topics: Mobile, Vehicle, Marketing, tips