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10 Auto Blog Articles We Thought You'd Enjoy! Part 2


It's been a couple of months since we last put together a list of ten awesome auto industry blog articles. Since then, there have been plenty more share-worthy blogs to sift through!

Similar to part one, the blogs we've shared below are from all different segments of the auto industry, providing value for several auto niches. Topics range from vehicle maintenance and safety to best practices for marketing your automotive business to both B2B and B2C.

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Topics: Mobile, Marketing, VIN, Insurance, Automotive Technology, Vehicle Equipment


Over 90% of Vehicle Shoppers Research Online: The Art of Auto Listing Conversions


A study from GE Capital Retail Bank in 2013 found that 81 percent of consumers research products online before making a big purchase decision. This percent is expected to continue to grow as consumers become more comfortable with the integrity of online information along with the readily available product information.  From clothing to electronics to large appliances, shoppers are using the internet to make smarter decisions before opening their wallets.

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Topics: Auto Portals, Marketing, VIN


How a VIN Decoder Can Increase Your Online Traffic, Leads and Sales


Incorporating VIN decoding enhances online shopping and sales.

For online businesses that handle vehicle sales, car parts, automobile accessories, or just about anything car-related, you know there is plenty of competition out there. Competing successfully online requires more than just good pricing. You need to differentiate your offering and online experience to make it stand out. By integrating advanced vehicle data and VIN decoding into your customer's online experience, you can create an advantage over your competition's online offerings. The VIN can be used to pull information on the vehicle and provide back to the customer a custom set of offers focused on the vehicle your customer owns.

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Topics: Marketing


10 Attributes of Vehicle Data That Will Sell Your Online Listing


Never before have there been more ways for auto dealers to market inventory to customers - who are able to take advantage of unprecedented availability of vehicle data and methods of comparison shopping.

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Topics: Automotive Data, Marketing, VIN, Safety, Vehicle Valuations


Suzuki Opts-Out of Making Vehicles for the US Automotive Market


 

After nearly three decades of production, Suzuki has announced its departure from the U.S. automotive market. Suzuki first began manufacturing automobiles for the U.S. market in 1985 and will stop selling automobiles once their current supply runs out. They will however continue to produce motorcycles, ATV’s, and watercraft here in the U.S.

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Topics: Support, Auto Portals, Automotive Data, Vehicle, Marketing, Auto Manufacturers, Automotive, Dealers


Gen Y (18-34) / younger drivers - driving on the decrease?


We came across this interesting article on CarConnection today, referencing a study done by the Frontier Group that was surprizing to say the least. Younger folks driving less.. a lot less? Several possibilities for this are discussed including results from polls by concerned automakers. General consensus is that driving cuts into texting and social media time vs more lifestyle friendly public transportation. The Frontier Group study makes an interesting case with a focus on data for transportation policies. Download the Frontier Group study here

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Topics: Logistics, Mobile, Marketing, Safety, Auto Manufacturers, Automotive


Google 2011 consumer research study


We found an interesting study this morning published by Google which describes consumer automotive shopping behavior in 2011. Some highlights below here as well as a link to Google direct for the full presentation.

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Topics: Auto Portals, Fuel Economy, Automotive Data, Vehicle, Marketing, Safety, Vehicle Equipment, Dealers


DataOne at NADA 2012 in Las Vegas, Nevada



NADA 2012 this year was in one of my favorite cities out of the four city rotation - Las Vegas, Nevada. Las Vegas is an exciting city to visit under any circumstances and this excitement and energy definitely carries over into the expo. While talking with an old friend in the lobby - we were both surprized as music suddenly blared over the PA system and to my further surprize a flash mob organized in the middle of several hundred folks in the lobby into a line dance. Only in Las Vegas.

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Topics: Automotive Data, Vehicle, Marketing, Dealers, NADA Conference, Conferences


Three Tips to Enhance Vehicle Marketing


As technology, solutions and inventory processes continue to evolve, automotive marketing companies face some interesting challenges when it comes to vehicle marketing. With so many classified sites representing dealer inventory locally, regionally and nationally – it can be difficult to “rise above the rest”. This is also (maybe especially) a challenge with Franchised automotive dealer websites which represent an auto dealers inventory direct.

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Topics: Auto Portals, Automotive Data, Marketing, Auto Manufacturers, Automotive


Non-traditional vehicle comparison


We came across this fun video, and while it is entertaining it also serves to really make the point that the right car for a potential buyer is really based on that buyers needs. Although we think few consumers will struggle to decide whether they will purchase a Ford Fiesta vs a Lamborghini - it is clear that vehicle comparison is a critical piece of vehicle marketing.

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Topics: Vehicle, Marketing, Automotive