NADA 2012 this year was in one of my favorite cities out of the four city rotation - Las Vegas, Nevada. Las Vegas is an exciting city to visit under any circumstances and this excitement and energy definitely carries over into the expo. While talking with an old friend in the lobby - we were both surprized as music suddenly blared over the PA system and to my further surprize a flash mob organized in the middle of several hundred folks in the lobby into a line dance. Only in Las Vegas.
Feb 22 2012
Topics: Automotive Data, Vehicle, Marketing, Dealers, NADA Conference, Conferences
Dec 19 2011
It is not uncommon for some of the people that express interest in our VIN data to have little experience with automotive data in the past. They may be new to the company/position or they may be looking to apply an existing business model in a new way that requires a VIN decoder or vehicle data. Many times these people are not quite sure what to expect to get in return from decoding 17-digit VINs. Below is a list of 10 things that you can expect to be returned when decoding US passenger and light-duty vehicle identification numbers.
Topics: Logistics, Automotive Data, Vehicle, VIN, Auto Manufacturers, Vehicle Equipment
Nov 21 2011
We came across this fun video, and while it is entertaining it also serves to really make the point that the right car for a potential buyer is really based on that buyers needs. Although we think few consumers will struggle to decide whether they will purchase a Ford Fiesta vs a Lamborghini - it is clear that vehicle comparison is a critical piece of vehicle marketing.
Topics: Vehicle, Marketing, Automotive
Nov 16 2011
VIN Decoding 101: Part 1 - What is a VIN?
On current automobiles, the VIN is located on the dashboard in a location visible through the windshield, as well as, on the driver side door jam. You have probably also noticed the VIN recorded on the title, insurance, and registration of your vehicle. The VIN acronym stands for Vehicle Identification Number. It refers to a unique number assigned to a vehicle that contains information to describe and identify the vehicle.
Nov 15 2011
Consumers will pick the medium, format and content that best allows them to find the information that they need, prioritized by how quickly and efficiently they can browse it and digest it. As more and more consumers opt to research within mobile applications, space and functionality become increasingly important to design elements.
Topics: Automotive Data, Mobile, Vehicle, Marketing