Chris Bouchard

Chris is our Inbound Marketing Specialist. He spends much of his time creating and promoting content. Since day one, Chris has never missed a meal at the office.
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Recent Posts

3 Auto Insurance Underwriting Challenges a VIN Decoding Solution Will Overcome


The process of underwriting for auto insurance policies involves many steps and needs to account for a number of risk variables. The vehicle specifications are just one piece to consider when assessing risk. Some others include client demographics, geography, and driving history. 

As the variety of available vehicle safety equipment continues to increase, so does their effect on insurance risk ratings. It’s important that underwriters utilize the right resources to help them understand the options available, thereby saving them time and increasing process accuracy.

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Topics: Automotive Data, Safety, Insurance, Automotive Technology, Vehicle Equipment


10 Auto Blog Articles We Thought You'd Enjoy! Part 2


It's been a couple of months since we last put together a list of ten awesome auto industry blog articles. Since then, there have been plenty more share-worthy blogs to sift through!

Similar to part one, the blogs we've shared below are from all different segments of the auto industry, providing value for several auto niches. Topics range from vehicle maintenance and safety to best practices for marketing your automotive business to both B2B and B2C.

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Topics: Mobile, Marketing, VIN, Insurance, Automotive Technology, Vehicle Equipment


5 New Year's Resolutions for the Personified Vehicle


In light of the new year approaching and all the top 10 New Year's resolution lists/2015 predictions rolling out, we thought it'd be fun to write a News Year's article with a different twist.

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Topics: Fuel Economy, Automotive Technology


4 Ways to Convert Online Vehicle Shoppers Into Customers [Infographic]


According to Google, the majority of vehicle shoppers use digital channels during their research. Most of these online vehicle shoppers use more than one website before deciding on the vehicle they want to purchase. Let's look at ways to make these visitors convert.

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Topics: Auto Portals, Mobile, Dealers


7 Reasons Why Using a Vehicle Data Provider Will Save You Time & Money


In this day in age, there's so much work to get done with such a small window of opportunity to do it in. Many of us have our time spread thin between work, family and social lives; so after a long days work, having to take more work home is less than ideal! This is where utilizing a 3rd party solution(s) becomes a necessity for many businesses. 

The saying "time is money" applies to most all professions, however, maybe none more so than professionals in the automotive industry. Regardless of which segment you work in (auto sales, marketing, insurance, software development, logistics, etc.) there will be a number of items on your team's agenda that cannot be contracted to a 3rd party. Luckily, with vehicle data solutions readily available from trusted data providers, you are not stuck having to create a solution in-house.  In fact, with the availability of delivered data, web services and hosted software solutions, integrating these products has never been easier.     

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Topics: Automotive Data


10 Auto Blog Articles We Thought You'd Enjoy! (Part 1)


Blogging has become an important part of traffic generation and brand awareness for any type of business and has indeed reached its way to the automotive world. Since the vehicle data and VIN decoding solutions we provide are vital to all segments of the auto industry, we come across quite a variety of auto blogs.

Though the blogs we've shared below are not exclusive to one auto niche (auto listing sites, dealer solution providers, auto insurance, etc.), we still thought each one of these articles would provide some level of value or interest industry-wide.

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Topics: Mobile, VIN, Insurance, Automotive Technology, Vehicle Equipment


BMW i8: Looks, Speed, and Intelligence. What's Not To Love?


The 2014 BMW i8 is easily one of BMW's most impressive releases in quite some time, combining the most attractive features of a sporty, high performance vehicle with those of an economy car. This beautiful piece of machinery has many of the advanced technology features we've covered in our automotive technology series thus far... and more. 

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Topics: Fuel Economy, Safety, Automotive Technology


10 Things You Need Before Displaying Inventory [Infographic]


Thinking about trying your hand at creating the next great inventory listing portal?  Make sure your plan for displaying inventory has all your bases covered by checking out our infographic!

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Topics: Auto Portals, VIN, Vehicle Equipment


6 Reasons Why You're Not Driving a Fuel Cell Vehicle... Yet


Auto Technology: Hydrogen Vehicles

Imagine a vehicle that gets twice the combined MPG of equivalent gas models and whose only emissions are water vapor.  Seems too good to be true, right?  However, vehicles like the one described above are already available in the United States... well, only with very limited availability and only in one state.  

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So Many Hybrid Vehicles. Is There Really Any Difference?


Auto Technology: Understanding Hybrid Technology 

By now you've most likely seen hundreds of hybrid vehicles - also referred to as hybrid electric vehicles (HEV) - on the road. They've been in the US market for over a decade and have continued to grow as a more popular and available option for consumers. Whether you're in the market for a hybrid or just want to learn more about this growing vehicle segment, there are a couple things you need to know to understand this auto technology.  

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Topics: Fuel Economy