Chris Bouchard
Chris is our Inbound Marketing Specialist. He spends much of his time creating and promoting content. Since day one, Chris has never missed a meal at the office.
It's hard to believe that INBOUND 2015 has come and gone already. HubSpot, an inbound marketing and sales software provider, has been hosting this rapidly growing conference on our turf (Boston, MA) for a few years now, with an attendance of over 14 thousand professionals this year.
This was my first year attending all three days of breakout sessions, in addition to the keynotes and newly added spotlight speakers. In this post, I've highlighted the top 10 takeaways from all the speakers I was able to catch in this action-packed week of inspiring talks, tactical training and networking.
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Topics:
Conferences
Over the years, online vehicle shopping has grown in popularity. For many consumers, it’s an easy way to educate themselves on current vehicle makes, models, and features, as well as what they should pay for each vehicle before ever stepping foot in the dealership. Still, there is plenty of room for improving the online vehicle shopping experience.
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Topics:
Auto Portals,
Automotive Technology,
Vehicle Equipment,
Dealers,
Vehicle Shopping
Over the last 5 years, there has been a paradigm shift in marketing and advertising across all industries. The "spray and pray" method, hammer everyone with promotional content and hope it sticks, is finally fading, as businesses become more strategic in their messaging.
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Topics:
Automotive Data,
Vehicle Equipment,
Dealers
Is there a difference between a VIN decoder and a VIN check? What information is available from decoding a VIN number? Does a VIN check provide vehicle history data? All of these are valid questions that many consumers and even automotive industry professionals are unsure about.
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Topics:
Automotive Data,
VIN,
Vehicle Equipment,
3rd Party Mapping
If you have kept up with the news or social media on any level, then the Takata airbag recall should ring a bell. It has been deemed the largest recall in U.S. history, totaling almost 34 million vehicles (1 in 4 on the road). The NHTSA has thus far listed 11 manufacturers with multiple models affected by this recall. So far the list consists of BMW, Chrysler, Daimler Trucks, Ford, General Motors, Honda, Mazda, Mitsubishi, Nissan, Subaru and Toyota. Let's not forget about their sister companies such as Acura, Infiniti and Lexus.
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Topics:
Automotive Data,
VIN,
Vehicle Equipment,
Dealers,
3rd Party Mapping
Auto Technology: Infotainment Systems
Remember the days when an 8-track player in your car, or multi-disc changer (for the millennials), was the best thing since sliced bread? Today, if your car doesn't have an auxiliary port or Bluetooth capability it would be considered prehistoric. As smartphones have become more of a standard, a simple connecting cable doesn't quite cut it anymore. Infotainment systems (information and entertainment) are the new auto industry standard.
The bottom line is that cars supporting music entertainment needs, as well as readily available information through smartphone integration is essential for many vehicle shoppers. Unfortunately, choosing a vehicle with the perfect infotainment system is more complicated than it was with previous entertainment systems.
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Topics:
Mobile,
Auto Manufacturers,
Automotive Technology
Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a smartphone and 47 percent own a tablet. With these kinds of statistics, you better believe that your website is receiving a significant amount of its traffic from mobile users - unless you fell subject to the latest Google algorithm update last week.
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Topics:
Mobile,
Vehicle,
Parts & Services,
Insurance,
Automotive,
Dealers
Getting stranded on the side of the highway, or even worse, on a dirt road far from civilization is one of a driver's worst fears. These fears have driven many consumers to seek various roadside assistance services for peace of mind when the time arises.
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Topics:
Mobile,
Insurance,
Roadside Assistance
The process of underwriting for auto insurance policies involves many steps and needs to account for a number of risk variables. The vehicle specifications are just one piece to consider when assessing risk. Some others include client demographics, geography, and driving history.
As the variety of available vehicle safety equipment continues to increase, so does their effect on insurance risk ratings. It’s important that underwriters utilize the right resources to help them understand the options available, thereby saving them time and increasing process accuracy.
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Topics:
Automotive Data,
Safety,
Insurance,
Automotive Technology,
Vehicle Equipment
It's been a couple of months since we last put together a list of ten awesome auto industry blog articles. Since then, there have been plenty more share-worthy blogs to sift through!
Similar to part one, the blogs we've shared below are from all different segments of the auto industry, providing value for several auto niches. Topics range from vehicle maintenance and safety to best practices for marketing your automotive business to both B2B and B2C.
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Topics:
Mobile,
Marketing,
VIN,
Insurance,
Automotive Technology,
Vehicle Equipment
