Chris Bouchard

Chris is our Inbound Marketing Specialist. He spends much of his time creating and promoting content. Since day one, Chris has never missed a meal at the office.
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Recent Posts

6 Disruptive Tactics for Transforming the Car Buying Process


Today’s vehicle shoppers are much different than vehicle shoppers pre-internet. You’ve probably heard this more than you can recall, yet still, many consumers are not satisfied with the current car shopping process. Your potential customers are looking for an efficient vehicle shopping and purchasing experience similar to the rest of their shopping experiences.

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Topics: Dealers, Vehicle Shopping


7 Features Every Car Insurance Quote Comparison Website Should Include


There are quite a few car insurance quote comparison websites for consumers to quickly identify the most affordable insurance premiums in one place.

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Topics: Insurance


5 Reasons Ride- and Car-Sharing Will Not Destroy Dealerships


Ride- and car-sharing are two services that have really blown up over the last few years. The ability to conveniently and affordably arrange for a ride or book a vehicle right from an application on your smartphone is too good not to catch on.

Many sources believe that ride- and car-sharing are presenting a threat to the auto industry, primarily OEM and dealership sales. Though the industry will change, they certainly are not doomed!

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Topics: Dealers, ride- and car-sharing


Infotainment vs. Telematics Systems: What is the Difference?


Vehicle technology is not only becoming more widespread and more affordable each model year, but increasingly more complex. And with that, it can be difficult for vehicle shoppers --and even vehicle marketers-- to distinguish between the common technologies on offer. This could be attributed to the marketing names given by the OEMs or their nuances in functionality.

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Topics: Automotive Technology, Vehicle Shopping


5 Reasons Why a Basic VIN Decoder Won't Cut It for Your Auto Service Business


Every vehicle service business needs a VIN decoding solution. Whether you are a dealer service department, independent garage, or auto body shop, the ability to identify vehicle details, specs, and compatible parts is necessary for an effective and efficient business. There are several VIN decoders to choose from, however, some are far more basic than others. 

Though it may be tempting to choose the less expensive, or free, VIN decoding option, keep in mind that there may be a reason why it's so inexpensive. In this article, we've highlighted five reasons why a basic VIN decoder simply will not cut it for your auto service business and will leave you needing more.  

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Topics: VIN, Parts & Services, 3rd Party Mapping


4 Things We'll Miss About Scion... RIP


Some of the biggest auto industry news this week I'm sure your familiar with was Toyota's announcement to pull the plug on Scion for the 2017 model year (MY). This is especially surprising to us since they recently released the iA and iM models, which were supported by a great advertising campaign. It turns out that buyers today would prefer Scion's parent brand. 

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Topics: Vehicle


5 Advantages of VIN Lookup Over Year Make Model Search


VIN lookup and Year Make Model (YMM) search are both valuable tools for the auto industry. There's a good chance you are already using these search tools internally for business processes, externally for consumers, or even for both purposes.

Though YMM is a great way to conduct a vehicle search --especially if the VIN is not available-- there is much more room for imprecise vehicle details without VIN lookup. And in some cases, YMM search simply cannot give you or your consumers the information needed.

In this article, we've highlighted five advantages VIN lookup offers over YMM search.   

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Topics: Vehicle, VIN, Vehicle Equipment


7 New Year's Resolutions the Automotive Industry Can Achieve in 2016


2015 is coming to an end already. And for many of us, this means it's time to turn over a new leaf at the start of 2016. Unfortunately only 8 percent of people who make New Year's resolutions actually achieve them according to a University of Scranton study.

When it comes to making New Year's resolutions --or rather setting next year's goals for your business-- It's easy to be intimidated.

With the right tools and business practices, these goals can be achieved. In this article, we've taken seven popular New Year's resolutions and applied them to attainable goals for the automotive industry with pointers on how to achieve them.

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5 Changes Likely to Occur with Proposed NHTSA Crash Test Ratings Overhaul


The NHTSA has been providing valuable crash testing ratings since 1978 that are based on front-impact crashes, side-impact crashes, and rollover resistance (added in 2011). In recent news, however, there could be some added categories to these crash test ratings.

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Topics: Safety, Insurance, Automotive Technology, Vehicle Equipment, Vehicle Shopping


The Pros and Cons of a Single-Trim Vehicle Strategy


If you've seen Scion's latest ad campaign for the iA and iM featuring James Franco, Jaleel White and Car Dealership Tubeman, then you may have noticed that they are really pushing their business model of a single-trim approach. The campaign's tagline states, "standard features that actually come standard." With Scion, there is no such thing as à la carte -- except for a few accessory add-ons -- and it's been that way since they started in 2003. 

Why is it that just Scion limits all of their vehicle models to a single trim and standard equipment? Could this strategy work for other manufacturers (OEMs)?

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Topics: VIN, Vehicle Equipment