Mar 22 2017
It's no surprise that today's consumers are shopping for their next vehicle online. According to a relatively recent Millward Brown Digital study, 85 to 90 percent of auto shoppers conduct online research. That's not to say that traditional advertising is dead...
Read MoreTopics: Dealers, Vehicle Shopping
Jan 19 2017
The vast majority of consumers today shop online. There's no shortage of great websites and online tools for searching, researching, and comparing various products. Most of them work equally as well from a desktop computer or mobile device. The key factor to success for many of these websites and tools is a top-notch user interface (UI) that's intuitive and allows each consumer to create their own shopping experience.
Read MoreTopics: Auto Portals, Vehicle Shopping
Jan 10 2017
NADA 100 is just under a month away and it’s time to start putting together an agenda. Your schedule will likely be jam-packed with meetings and workshops to attend… and miles of walking from point A to point B. However, if you can find time in your busy schedules to fit in some additional activities, there’s no shortage of fun things to do in New Orleans.
Read MoreTopics: NADA Conference, Conferences
Oct 25 2016
Have you ever thought about starting a mobile auto repair business? Or as a vehicle owner, have you thought about how convenient it would be for mechanics to perform vehicle services right at your home?
Read MoreTopics: Mobile, Parts & Services
Sep 12 2016
Today’s vehicle shoppers are much different than vehicle shoppers pre-internet. You’ve probably heard this more than you can recall, yet still, many consumers are not satisfied with the current car shopping process. Your potential customers are looking for an efficient vehicle shopping and purchasing experience similar to the rest of their shopping experiences.
Read MoreTopics: Dealers, Vehicle Shopping
Aug 3 2016
There are quite a few car insurance quote comparison websites for consumers to quickly identify the most affordable insurance premiums in one place.
Read MoreTopics: Insurance
Jun 17 2016
Ride- and car-sharing are two services that have really blown up over the last few years. The ability to conveniently and affordably arrange for a ride or book a vehicle right from an application on your smartphone is too good not to catch on.
Many sources believe that ride- and car-sharing are presenting a threat to the auto industry, primarily OEM and dealership sales. Though the industry will change, they certainly are not doomed!
Read MoreTopics: Dealers, ride- and car-sharing
Apr 21 2016
Vehicle technology is not only becoming more widespread and more affordable each model year, but increasingly more complex. And with that, it can be difficult for vehicle shoppers --and even vehicle marketers-- to distinguish between the common technologies on offer. This could be attributed to the marketing names given by the OEMs or their nuances in functionality.
Read MoreTopics: Automotive Technology, Vehicle Shopping
Mar 7 2016
Every vehicle service business needs a VIN decoding solution. Whether you are a dealer service department, independent garage, or auto body shop, the ability to identify vehicle details, specs, and compatible parts is necessary for an effective and efficient business. There are several VIN decoders to choose from, however, some are far more basic than others.
Though it may be tempting to choose the less expensive, or free, VIN decoding option, keep in mind that there may be a reason why it's so inexpensive. In this article, we've highlighted five reasons why a basic VIN decoder simply will not cut it for your auto service business and will leave you needing more.
Read MoreTopics: VIN, Parts & Services, 3rd Party Mapping
Feb 5 2016
Some of the biggest auto industry news this week I'm sure your familiar with was Toyota's announcement to pull the plug on Scion for the 2017 model year (MY). This is especially surprising to us since they recently released the iA and iM models, which were supported by a great advertising campaign. It turns out that buyers today would prefer Scion's parent brand.
Read MoreTopics: Vehicle
