May 22 2017
You could have the most friendly receptionists, the smoothest sales team, the most impressive showroom, and even the best F&I department in town, but none of that matters if no one is there to experience it.
The average vehicle shopper only visits 1-2 dealerships before making a purchase. The fact of the matter is that most of the vehicle research and buying process is done online today.
Read MoreTopics: Dealers, Vehicle Shopping
Apr 10 2017
85-90% of auto shoppers conduct online research, according to a MillwardBrown study. And 64% of online vehicle shoppers compare different models as part of the process, according to a recent study commissioned by Cox Automotive. Still many auto listing and dealership websites do not offer a comparison
Topics: Auto Portals, Automotive Data, Dealers, Vehicle Shopping
Mar 29 2017
If you haven’t purchased your tickets for Digital Dealer 22 yet, you’re running out of time. In just a few weeks, hundreds of dealers, dealer solution providers, and allied industries will be meeting down in Tampa, FL for one of the top automotive conferences of the year. Whether your hand is in dealer management, sales, marketing, F&I, or fixed ops, you will find Digital Dealer to be a great learning experience and networking event.
Read MoreTopics: Conferences
Mar 22 2017
It's no surprise that today's consumers are shopping for their next vehicle online. According to a relatively recent Millward Brown Digital study, 85 to 90 percent of auto shoppers conduct online research. That's not to say that traditional advertising is dead...
Read MoreTopics: Dealers, Vehicle Shopping
Jan 19 2017
The vast majority of consumers today shop online. There's no shortage of great websites and online tools for searching, researching, and comparing various products. Most of them work equally as well from a desktop computer or mobile device. The key factor to success for many of these websites and tools is a top-notch user interface (UI) that's intuitive and allows each consumer to create their own shopping experience.
Read MoreTopics: Auto Portals, Vehicle Shopping
Jan 10 2017
NADA 100 is just under a month away and it’s time to start putting together an agenda. Your schedule will likely be jam-packed with meetings and workshops to attend… and miles of walking from point A to point B. However, if you can find time in your busy schedules to fit in some additional activities, there’s no shortage of fun things to do in New Orleans.
Read MoreTopics: NADA Conference, Conferences
Oct 25 2016
Have you ever thought about starting a mobile auto repair business? Or as a vehicle owner, have you thought about how convenient it would be for mechanics to perform vehicle services right at your home?
Read MoreTopics: Mobile, Parts & Services
Sep 12 2016
Today’s vehicle shoppers are much different than vehicle shoppers pre-internet. You’ve probably heard this more than you can recall, yet still, many consumers are not satisfied with the current car shopping process. Your potential customers are looking for an efficient vehicle shopping and purchasing experience similar to the rest of their shopping experiences.
Read MoreTopics: Dealers, Vehicle Shopping
Aug 3 2016
There are quite a few car insurance quote comparison websites for consumers to quickly identify the most affordable insurance premiums in one place.
Read MoreTopics: Insurance
Jun 17 2016
Ride- and car-sharing are two services that have really blown up over the last few years. The ability to conveniently and affordably arrange for a ride or book a vehicle right from an application on your smartphone is too good not to catch on.
Many sources believe that ride- and car-sharing are presenting a threat to the auto industry, primarily OEM and dealership sales. Though the industry will change, they certainly are not doomed!
Read MoreTopics: Dealers, ride- and car-sharing
