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Chris Bouchard

Chris is our Inbound Marketing Specialist. He spends much of his time creating and promoting content. Since day one, Chris has never missed a meal at the office.
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Recent Posts

12 Surprising Facts About VINs, VIN Decoding and Vehicle Data


There’s a lot more to VIN numbers, the 17-digit string of numeric and alphanumeric characters found on vehicles, and the vehicle data behind them than you may expect. In fact, VINs can be quite complex.

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Topics: VIN


DealerRefresh Hosts DataOne on RefreshFriday


Last month, Jake Maki, our Vice President & General Manager, joined DealerRefresh for their weekly RefreshFriday Facebook Live stream to provide some insight into some of the key challenges vendors face when working with vehicle data. Learn why vehicle data is so complex and how DataOne works to make it more consumable for our end users.

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Topics: Automotive Data, VIN, Dealers


How to Create Unique Automotive Content with Detailed Vehicle Data Analysis


Content marketing has proven to be an effective marketing strategy across many industries, including the auto industry. In the automotive retail space, content marketing is a great way to connect potential vehicle buyers with valuable content that answers their questions and builds trust with your dealership, or your allied business.

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Topics: Automotive Data, Automotive Content, Vehicle Shopping


VIN Decoder API vs. Delivered Vehicle Database: Is One Better Than the Other?


Have you been tasked with picking the best vehicle data and VIN decoding solution for your new business venture or a new product at your current company? There are many things you need to consider when choosing a VIN data solution, such as the depth and breadth of vehicle data coverage, accuracy of the data, pricing, and as discussed in this article, delivery options.

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Topics: Automotive Data, VIN, API


Paid Advertising for Dealerships: Tips and Tricks from Auto Industry Experts


A couple of months ago we published a blog round up article on SEO tips and tricks for dealerships and thought it would be helpful to follow up with another roundup for paid advertising. Your dealership is likely already doing some paid advertising, whether through search engine marketing (SEM), display advertising, classified listings, or even social media sponsored content.

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Topics: Dealers, Roundup


When Will We Say Goodbye to Internal Combustion Engines?


Volvo made a big announcement in the summer of 2017 that every vehicle they manufacture in 2019 would have an electric motor, marking the end of cars they produce with only an internal combustion engine. Though they did not meet this goal, they are still making a big push towards electric vehicles with their “electrification” movement.

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Topics: Electric Vehicles


SEO For Dealerships: Tips and Tricks from Auto Industry Leaders and SEO Experts


You’re probably familiar with search engine optimization (SEO). Chances are that you’ve hired an automotive marketing agency or website provider to optimize your dealership’s website at one point or another. You may even have a large enough team to develop and execute an SEO strategy in-house.

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Topics: Dealers, Roundup


Free VIN Decoder Service vs. Paid VIN Decoding Solution: Which is Best for My Business?


Aside from the obvious difference, one is free and one costs money, there is often confusion around how free VIN decoder services vs. paid VIN decoding solutions differ and why one might pay a premium. Each business has different vehicle data and VIN decoding needs, and while a free VIN decoder might do the trick for some businesses, others may have a need for a more comprehensive VIN decoding solution.

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Topics: VIN


What Is the Right Trailer VIN Decoding Solution for Your Business?


In comparison to passenger vehicles with currently 40 manufacturers, trailers are made by hundreds of manufacturers in North America and each has numerous configurations. Commercial VIN decoding solutions for trailers are rare because of the effort required to obtain this data as well as the differences in how the VIN is used. However, they do exist!

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Topics: VIN, Trailers


On-Demand Gas Delivery: What Does the Future Hold?


We live in an age where everything is on demand. Binge watching your favorite TV shows when and where you want, ordering almost any product online and having it delivered on your doorstep within 48 hours, and arranging for transportation to arrive within 5-10 mins from the palm of your hand are all daily occurrences around the country. More and more on-demand business models are created to support this convenient and instantaneous lifestyle our society has become accustomed to.

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Topics: Automotive Technology