Chris Bouchard

Chris is our Inbound Marketing Specialist. He spends much of his time creating and promoting content. Since day one, Chris has never missed a meal at the office.
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Recent Posts

Everything Your Business Needs to Know About ADAS


Advanced Driver Assistance Systems, aka ADAS, are a hot topic in the auto industry, especially as these safety features become more widespread across manufacturers and their model lineups. Whether your business is in the retail, insurance, auto repair/service, or logistics space, you’ve likely been impacted by ADAS in some way, shape, or form.

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Topics: Safety, Automotive Technology, ADAS


Improving The Car Buying Experience in a Changing Economy (Roundup)


While e-commerce has taken the retail industry by storm, there are a few businesses, including dealerships, that have been reluctant to embrace an e-commerce (or digital retailing) business model. Rightfully so. Purchasing a vehicle is a big decision, and many consumers would still prefer to complete some of the steps at the physical dealership, such as test drives and financing.

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Topics: Vehicle Shopping, Roundup


New Cars vs. Old Cars: A Diverse Auto Industry Requires Comprehensive Vehicle Data


Today’s automotive landscape is much different than 20 years ago, with the average life of a vehicle at a record high of 11.8 years. Automotive manufacturers across the board are building high-quality, longer-lasting vehicles, provided the owner keeps up with maintenance.

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Topics: Automotive Data, Parts & Services, Insurance, Dealers


What Does a “New Normal” Look Like for The Auto Industry?


We are living in a strange time right with a pandemic (COVID-19) that has greatly affected people worldwide and shuttered economies. Millions of people in the United States are out of work (hundreds of millions worldwide) and many businesses have had no choice but to furlough or lay off their employees, or even worse, close their doors permanently.

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Topics: Parts & Services, Insurance, Automotive, Dealers, Fleet Management


4 Benefits of Service Customer Engagement Programs: Helping Improve Your Dealer's Fixed Ops


As a dealership vendor, it should come as no surprise that dealerships see the largest profit margins from their fixed operations department. In fact, you’ve probably had your hand in the creation of content around this topic on some level, whether it be a comprehensive study or articles on your blog.

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Topics: Automotive Data, Dealers, Service Data


10 Things to Do While In Las Vegas for NADA 2020


NADA is just around the corner, and with it comes a packed-full agenda of speakers, networking, and private parties. However, if you anticipate any downtime around the show, here’s a list of fun things we found to do in Vegas.

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Topics: NADA Conference, Conferences


DealerRefresh Hosts DataOne on RefreshFriday


Last month, Jake Maki, our Vice President & General Manager, joined DealerRefresh for their weekly RefreshFriday Facebook Live stream to provide some insight into some of the key challenges vendors face when working with vehicle data. Learn why vehicle data is so complex and how DataOne works to make it more consumable for our end users.

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Topics: Automotive Data, VIN, Dealers


How to Create Unique Automotive Content with Detailed Vehicle Data Analysis


Content marketing has proven to be an effective marketing strategy across many industries, including the auto industry. In the automotive retail space, content marketing is a great way to connect potential vehicle buyers with valuable content that answers their questions and builds trust with your dealership, or your allied business.

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Topics: Automotive Data, Automotive Content, Vehicle Shopping


Paid Advertising for Dealerships: Tips and Tricks from Auto Industry Experts


A couple of months ago we published a blog round up article on SEO tips and tricks for dealerships and thought it would be helpful to follow up with another roundup for paid advertising. Your dealership is likely already doing some paid advertising, whether through search engine marketing (SEM), display advertising, classified listings, or even social media sponsored content.

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Topics: Dealers, Roundup


When Will We Say Goodbye to Internal Combustion Engines?


Volvo made a big announcement in the summer of 2017 that every vehicle they manufacture in 2019 would have an electric motor, marking the end of cars they produce with only an internal combustion engine. Though they did not meet this goal, they are still making a big push towards electric vehicles with their “electrification” movement.

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Topics: Electric Vehicles