Aug 19 2020
Today’s automotive landscape is much different than 20 years ago, with the average life of a vehicle at a record high of 11.8 years. Automotive manufacturers across the board are building high-quality, longer-lasting vehicles, provided the owner keeps up with maintenance.
Read MoreTopics: Automotive Data, Parts & Services, Insurance, Dealers
Jul 17 2020
We are living in a strange time right with a pandemic (COVID-19) that has greatly affected people worldwide and shuttered economies. Millions of people in the United States are out of work (hundreds of millions worldwide) and many businesses have had no choice but to furlough or lay off their employees, or even worse, close their doors permanently.
Read MoreTopics: Parts & Services, Insurance, Automotive, Dealers, Fleet Management
May 6 2020
As a dealership vendor, it should come as no surprise that dealerships see the largest profit margins from their fixed operations department. In fact, you’ve probably had your hand in the creation of content around this topic on some level, whether it be a comprehensive study or articles on your blog.
Read MoreTopics: Automotive Data, Dealers, Service Data
Feb 4 2020
NADA is just around the corner, and with it comes a packed-full agenda of speakers, networking, and private parties. However, if you anticipate any downtime around the show, here’s a list of fun things we found to do in Vegas.
Read MoreTopics: NADA Conference, Conferences
Nov 26 2019
Last month, Jake Maki, our Vice President & General Manager, joined DealerRefresh for their weekly RefreshFriday Facebook Live stream to provide some insight into some of the key challenges vendors face when working with vehicle data. Learn why vehicle data is so complex and how DataOne works to make it more consumable for our end users.
Read MoreTopics: Automotive Data, VIN, Dealers
Aug 27 2019
Content marketing has proven to be an effective marketing strategy across many industries, including the auto industry. In the automotive retail space, content marketing is a great way to connect potential vehicle buyers with valuable content that answers their questions and builds trust with your dealership, or your allied business.
Read MoreTopics: Automotive Data, Automotive Content, Vehicle Shopping
May 7 2019
A couple of months ago we published a blog round up article on SEO tips and tricks for dealerships and thought it would be helpful to follow up with another roundup for paid advertising. Your dealership is likely already doing some paid advertising, whether through search engine marketing (SEM), display advertising, classified listings, or even social media sponsored content.
Read MoreApr 30 2019
Volvo made a big announcement in the summer of 2017 that every vehicle they manufacture in 2019 would have an electric motor, marking the end of cars they produce with only an internal combustion engine. Though they did not meet this goal, they are still making a big push towards electric vehicles with their “electrification” movement.
Read MoreTopics: Electric Vehicles
Mar 5 2019
You’re probably familiar with search engine optimization (SEO). Chances are that you’ve hired an automotive marketing agency or website provider to optimize your dealership’s website at one point or another. You may even have a large enough team to develop and execute an SEO strategy in-house.
Read MoreNov 13 2018
In comparison to passenger vehicles with currently 40 manufacturers, trailers are made by hundreds of manufacturers in North America and each has numerous configurations. Commercial VIN decoding solutions for trailers are rare because of the effort required to obtain this data as well as the differences in how the VIN is used. However, they do exist!
Read More