Mar 22 2017
It's no surprise that today's consumers are shopping for their next vehicle online. According to a relatively recent Millward Brown Digital study, 85 to 90 percent of auto shoppers conduct online research. That's not to say that traditional advertising is dead...
Read MoreTopics: Dealers, Vehicle Shopping
Jan 19 2017
The vast majority of consumers today shop online. There's no shortage of great websites and online tools for searching, researching, and comparing various products. Most of them work equally as well from a desktop computer or mobile device. The key factor to success for many of these websites and tools is a top-notch user interface (UI) that's intuitive and allows each consumer to create their own shopping experience.
Read MoreTopics: Auto Portals, Vehicle Shopping
Sep 12 2016
Today’s vehicle shoppers are much different than vehicle shoppers pre-internet. You’ve probably heard this more than you can recall, yet still, many consumers are not satisfied with the current car shopping process. Your potential customers are looking for an efficient vehicle shopping and purchasing experience similar to the rest of their shopping experiences.
Read MoreTopics: Dealers, Vehicle Shopping
Apr 21 2016
Vehicle technology is not only becoming more widespread and more affordable each model year, but increasingly more complex. And with that, it can be difficult for vehicle shoppers --and even vehicle marketers-- to distinguish between the common technologies on offer. This could be attributed to the marketing names given by the OEMs or their nuances in functionality.
Read MoreTopics: Automotive Technology, Vehicle Shopping
Dec 14 2015
The NHTSA has been providing valuable crash testing ratings since 1978 that are based on front-impact crashes, side-impact crashes, and rollover resistance (added in 2011). In recent news, however, there could be some added categories to these crash test ratings.
Read MoreTopics: Safety, Insurance, Automotive Technology, Vehicle Equipment, Vehicle Shopping
Oct 21 2015
For more than 100 years, the environment has been polluted with vehicle emissions. I don't claim to be an environmental expert, but the toxins released from gasoline and diesel powered vehicles are not ideal. And based on recent news, it turns out that many "clean" diesel vehicles aren't all they were cracked up to be! Let's face it, at one point or another we will need to either change our driving habits or support plug-in hybrid and electric technology.
Read MoreTopics: Vehicle Shopping, Electric Vehicles
Sep 8 2015
Luxury cars offer the latest in automotive technology combined with the next-generation on-demand features that savvy car shoppers want. Whether in the market for a new luxury vehicle, or merely daydreaming about features for their next car, we're willing to bet that these top 7 luxury features in the auto industry will impress many consumers and perhaps be considered for their next vehicle purchase.
Read MoreTopics: Automotive Technology, Vehicle Equipment, Vehicle Shopping
Aug 27 2015
Over the years, online vehicle shopping has grown in popularity. For many consumers, it’s an easy way to educate themselves on current vehicle makes, models, and features, as well as what they should pay for each vehicle before ever stepping foot in the dealership. Still, there is plenty of room for improving the online vehicle shopping experience.
Read MoreTopics: Auto Portals, Automotive Technology, Vehicle Equipment, Dealers, Vehicle Shopping
