Jun 20 2024
Due to recent economic headwinds, auto insurance providers have had to prioritize profitability over customer acquisition, in order to reverse inflated loss ratios from the past several years. Consequently, as providers have raised rates across the board by nearly 26% in the past year, consumers have significantly increased their rate of policy shopping in an effort to find the best deal, with carrier switching increasing for six consecutive quarters.
This radical shift in consumer behavior represents a major opportunity for third-party auto insurance quoting portals and comparative raters to capture market share and drive revenue growth. However, it can be difficult for these online services to distinguish themselves at first glance in a competitive market; a superior user experience is essential to build brand awareness, as well as produce exceptional lead quantity and quality.
DataOne Software has released a new whitepaper, Vehicle Data Enhancement that Drives Auto Policy Shoppers to Convert, that outlines the product optimizations that quoting portals and comparative raters can make to increase their market presence and drive quality lead traffic. Informed by DataOne’s 25 years of experience tailoring solutions for automotive markets, this whitepaper discusses why auto policy estimate providers should:
You can download the whitepaper, which also features resources from leading auto industry research organizations, by clicking on this link, or the below button. If you are interested in learning how DataOne can implement solutions that meet your insurance quoting portal or comparative rater’s specific needs, you can speak to one of our data experts by clicking here.
