What's in the Vehicle Identification Number?


VIN Decoding 101: Part 2 - What's in the VIN?

This post has been republished with updates since its original publish date in November 2011

As we discussed in the preceding article, What is a VIN, there are two ISO documents that established the 17 digit VIN standard and the WMI section of the VIN. However, these documents were only recommendations. The VIN standard created by the NHTSA and enforced starting with the model year (MY) 1981, was required of all vehicles manufactured for use in the US and was much more stringent in its requirements.

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Topics: VIN


How to Increase Fleet Management Efficiency with VIN Decoding


In a previous blog article, we highlighted a few ways in which a VIN decoder can add value to fleet management software. So, we thought it'd be helpful to have a fleet management software provider offer further insight on the subject. 

In this guest post, Lori Higdon from Fleetio has taken a deeper dive into how VIN decoding can increase the efficiency of fleet management. Without further ado:

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Topics: VIN, Fleet Management


5 Reasons Why a Basic VIN Decoder Won't Cut It for Your Auto Service Business


Every vehicle service business needs a VIN decoding solution. Whether you are a dealer service department, independent garage, or auto body shop, the ability to identify vehicle details, specs, and compatible parts is necessary for an effective and efficient business. There are several VIN decoders to choose from, however, some are far more basic than others. 

Though it may be tempting to choose the less expensive, or free, VIN decoding option, keep in mind that there may be a reason why it's so inexpensive. In this article, we've highlighted five reasons why a basic VIN decoder simply will not cut it for your auto service business and will leave you needing more.  

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Topics: VIN, Parts & Services, 3rd Party Mapping


4 Things We'll Miss About Scion... RIP


Some of the biggest auto industry news this week I'm sure your familiar with was Toyota's announcement to pull the plug on Scion for the 2017 model year (MY). This is especially surprising to us since they recently released the iA and iM models, which were supported by a great advertising campaign. It turns out that buyers today would prefer Scion's parent brand. 

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Topics: Vehicle


5 Advantages of VIN Lookup Over Year Make Model Search


VIN lookup and Year Make Model (YMM) search are both valuable tools for the auto industry. There's a good chance you are already using these search tools internally for business processes, externally for consumers, or even for both purposes.

Though YMM is a great way to conduct a vehicle search --especially if the VIN is not available-- there is much more room for imprecise vehicle details without VIN lookup. And in some cases, YMM search simply cannot give you or your consumers the information needed.

In this article, we've highlighted five advantages VIN lookup offers over YMM search.   

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Topics: Vehicle, VIN, Vehicle Equipment


5 Ways to Lower Your Car Insurance


As a VIN decoding and vehicle data provider, we interact with many different segments of the auto industry, including auto insurance. So, we thought it’d be a great idea to have our friends over at The Zebra contribute on our blog. Without further ado...

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Topics: Safety, Insurance, Guest post


7 New Year's Resolutions the Automotive Industry Can Achieve in 2016


2015 is coming to an end already. And for many of us, this means it's time to turn over a new leaf at the start of 2016. Unfortunately only 8 percent of people who make New Year's resolutions actually achieve them according to a University of Scranton study.

When it comes to making New Year's resolutions --or rather setting next year's goals for your business-- It's easy to be intimidated.

With the right tools and business practices, these goals can be achieved. In this article, we've taken seven popular New Year's resolutions and applied them to attainable goals for the automotive industry with pointers on how to achieve them.

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5 Changes Likely to Occur with Proposed NHTSA Crash Test Ratings Overhaul


The NHTSA has been providing valuable crash testing ratings since 1978 that are based on front-impact crashes, side-impact crashes, and rollover resistance (added in 2011). In recent news, however, there could be some added categories to these crash test ratings.

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Topics: Safety, Insurance, Automotive Technology, Vehicle Equipment, Vehicle Shopping


The Pros and Cons of a Single-Trim Vehicle Strategy


If you've seen Scion's latest ad campaign for the iA and iM featuring James Franco, Jaleel White and Car Dealership Tubeman, then you may have noticed that they are really pushing their business model of a single-trim approach. The campaign's tagline states, "standard features that actually come standard." With Scion, there is no such thing as à la carte -- except for a few accessory add-ons -- and it's been that way since they started in 2003. 

Why is it that just Scion limits all of their vehicle models to a single trim and standard equipment? Could this strategy work for other manufacturers (OEMs)?

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Topics: VIN, Vehicle Equipment


How to Speed Up the Adoption of Electric Vehicles Using Vehicle Data


For more than 100 years, the environment has been polluted with vehicle emissions. I don't claim to be an environmental expert, but the toxins released from gasoline and diesel powered vehicles are not ideal. And based on recent news, it turns out that many "clean" diesel vehicles aren't all they were cracked up to be! Let's face it, at one point or another we will need to either change our driving habits or support plug-in hybrid and electric technology. 

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Topics: Vehicle Shopping, Electric Vehicles