VIN Basics Blog

When OEMs make their as-built data, also known as window sticker data, available to vendors through a vehicle data partner, they invest in their brand’s equity. As consumers associate their complete vehicle experience with your brand (from purchase to servicing to resale), it's essential to ensure that the organizations handling your vehicles, from dealerships to insurance providers, have the opportunity to provide the best possible service throughout the vehicle life cycle. This, in turn, will drive long-term customer loyalty.

We live in a world that is swiftly traveling towards a fully digital age, making data collection through form submission an integral part of the internet. One of the easiest ways to add significant value to the quoting portals and online lead generations for insurance and warranty is through reverse VIN lookup. Consumers are now able to easily enter their known vehicle details immediately without requiring a VIN, which can push leads through the necessary fields with a higher completion rate. The end users (insurance companies and warranty providers) can act on these leads more efficiently because they have the VIN pattern generated from this tool. Lastly, these companies encourage trust with the consumers by providing users with an experience first while still effectively collecting the necessary data.