VIN Basic's Blog

Suzuki Opts-Out of Making Vehicles for the US Automotive Market


After nearly three decades of production, Suzuki has announced its departure from the U.S. automotive market. Suzuki first began manufacturing automobiles for the U.S. market in 1985 and will stop selling automobiles once their current supply runs out. They will however continue to produce motorcycles, ATV’s, and watercraft here in the U.S.

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Topicssss: Support, consumer research, vehicle service, Suzuki, Data, vehicle marketing, auto dealers, Vehicle Data, Manufacturer, Marketing, US Market, consumers, automakers, Auto, automotive


Gen Y (18-34) / younger drivers - driving on the decrease?


We came across this interesting article on CarConnection today, referencing a study done by the Frontier Group that was surprizing to say the least. Younger folks driving less.. a lot less? Several possibilities for this are discussed including results from polls by concerned automakers. General consensus is that driving cuts into texting and social media time vs more lifestyle friendly public transportation. The Frontier Group study makes an interesting case with a focus on data for transportation policies. Download the Frontier Group study here
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Topicssss: Mobile, consumers, Gen Y, younger drivers, social media, public transportation, automakers


Google 2011 consumer research study


We found an interesting study this morning published by Google which describes consumer automotive shopping behavior in 2011. Some highlights below here as well as a link to Google direct for the full presentation.

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Topicssss: consumer research, Telematics, auto portal, fuel economy, fuel efficiency, vehicle comparison, auto dealers, vehicle attributes, Vehicle Data, safety, safety equipment, consumers, auto mall


DataOne at NADA 2012 in Las Vegas, Nevada


NADA 2012 this year was in one of my favorite cities out of the four city rotation - Las Vegas, Nevada. Las Vegas is an exciting city to visit under any circumstances and this excitement and energy definitely carries over into the expo. While talking with an old friend in the lobby - we were both surprized as music suddenly blared over the PA system and to my further surprize a flash mob organized in the middle of several hundred folks in the lobby into a line dance. Only in Las Vegas.

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Topicssss: Las Vegas, service solutions, service CRM, NADA 2012, Automotive Data, vehicle marketing, auto dealers, consumers


Three Tips to Enhance Vehicle Marketing


Overview

As technology, solutions and inventory processes continue to evolve, automotive marketing companies face some interesting challenges when it comes to vehicle marketing. With so many classified sites representing dealer inventory locally, regionally and nationally – it can be difficult to “rise above the rest”. This is also (maybe especially) a challenge with Franchised automotive dealer websites which represent an auto dealers inventory direct.

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Topicssss: classified listings, auto portal, Automotive Data, Vehicle Data, consumers, automotive, Ford vehicle comparison


Non-traditional vehicle comparison


We came across this fun video, and while it is entertaining it also serves to really make the point that the right car for a potential buyer is really based on that buyers needs. Although we think few consumers will struggle to decide whether they will purchase a Ford Fiesta vs a Lamborghini - it is clear that vehicle comparison is a critical piece of vehicle marketing.

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Topicssss: vehicle comparison, Vehicle, Marketing, consumers, Auto, automotive, auto mall, Ford VIN decoding, Ford vehicle comparison