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The Effect of "Mobilegeddon" on the Automotive Industry


Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a smartphone and 47 percent own a tablet. With these kinds of statistics, you better believe that your website is receiving a significant amount of its traffic from mobile users - unless you fell subject to the latest Google algorithm update last week. 

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Topics: Mobile, Vehicle, Parts & Services, Insurance, Automotive, Dealers


Apple brings iOS to vehicle telematics with "iOS in the Car"


Yesterday at the Apple 2013 Worldwide Developers Conference (WDC), Apple announced the forthcoming iOS 7 along with a slew of new features (including a UI overhall).

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Topics: Auto Manufacturers, Automotive, Vehicle Equipment


Suzuki Opts-Out of Making Vehicles for the US Automotive Market


 

After nearly three decades of production, Suzuki has announced its departure from the U.S. automotive market. Suzuki first began manufacturing automobiles for the U.S. market in 1985 and will stop selling automobiles once their current supply runs out. They will however continue to produce motorcycles, ATV’s, and watercraft here in the U.S.

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Topics: Support, Auto Portals, Automotive Data, Vehicle, Marketing, Auto Manufacturers, Automotive, Dealers


New GM option that might sell vehicles and help pay for them



If you read our recent article on Fiat’s move to install an on-board espresso maker into the 500L, you might be thinking that automakers have run out of A-List ideas of vehicle options to improve sales. Well, we’re happy to announce that GM has not moved to the B-List yet.

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Topics: Automotive, Vehicle Equipment


Driving: don't touch that phone, but.. I'll take a double espresso


 

Since 2006, California has maintained legislature to ban driving and texting. The penalties for being caught texting or otherwise touching or using your phone while driving are steep. 

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Topics: Vehicle, VIN, Safety, Auto Manufacturers, Automotive


Gen Y (18-34) / younger drivers - driving on the decrease?


We came across this interesting article on CarConnection today, referencing a study done by the Frontier Group that was surprizing to say the least. Younger folks driving less.. a lot less? Several possibilities for this are discussed including results from polls by concerned automakers. General consensus is that driving cuts into texting and social media time vs more lifestyle friendly public transportation. The Frontier Group study makes an interesting case with a focus on data for transportation policies. Download the Frontier Group study here

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Topics: Logistics, Mobile, Marketing, Safety, Auto Manufacturers, Automotive


Three Tips to Enhance Vehicle Marketing


As technology, solutions and inventory processes continue to evolve, automotive marketing companies face some interesting challenges when it comes to vehicle marketing. With so many classified sites representing dealer inventory locally, regionally and nationally – it can be difficult to “rise above the rest”. This is also (maybe especially) a challenge with Franchised automotive dealer websites which represent an auto dealers inventory direct.

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Topics: Auto Portals, Automotive Data, Marketing, Auto Manufacturers, Automotive


GM's OnStar offers proprietary API to Developers


Developers will receive access to Manufacturer General Motor's OnStar API which is called ATOMS (advanced telematics operating system) sometime in the first half of 2012. OnStar president Linda Marshall described the consumer benefits in terms of functionality comparable to computers, smartphones and tablets as a response to the growth in the mobile applications market for Android and iOS platforms.

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Topics: Automotive Data, Auto Manufacturers, Automotive, Vehicle Equipment


Non-traditional vehicle comparison


We came across this fun video, and while it is entertaining it also serves to really make the point that the right car for a potential buyer is really based on that buyers needs. Although we think few consumers will struggle to decide whether they will purchase a Ford Fiesta vs a Lamborghini - it is clear that vehicle comparison is a critical piece of vehicle marketing.

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Topics: Vehicle, Marketing, Automotive


Vehicle inventory data for classified listing sites


Obtaining vehicle inventory for classified listing sites or lead generating sites can be a daunting task for a new solution provider or a provider who wishes to augment current vehicle marketing programs for auto dealers.

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Topics: Auto Portals, Automotive Data, Automotive