VIN Basic's Blog

Apple brings iOS to vehicle telematics with "iOS in the Car"


Yesterday at the Apple 2013 Worldwide Developers Conference (WDC), apple announced the forthcoming iOS 7 along with a slew of new features (including a UI overhall).

Read More

Topicssss: Telematics, Honda, iOS, Apple, Hands-free, Acura, Ferrari, Hyundai, Infiniti, Jaguar, Kia, Mercedes-Benz, Nissan, Opel, Volvo, Chevrolet, Manufacturers, automotive


Suzuki Opts-Out of Making Vehicles for the US Automotive Market


After nearly three decades of production, Suzuki has announced its departure from the U.S. automotive market. Suzuki first began manufacturing automobiles for the U.S. market in 1985 and will stop selling automobiles once their current supply runs out. They will however continue to produce motorcycles, ATV’s, and watercraft here in the U.S.

Read More

Topicssss: Support, consumer research, vehicle service, Suzuki, Data, vehicle marketing, auto dealers, Vehicle Data, Manufacturer, Marketing, US Market, consumers, automakers, Auto, automotive


Three Tips to Enhance Vehicle Marketing


Overview

As technology, solutions and inventory processes continue to evolve, automotive marketing companies face some interesting challenges when it comes to vehicle marketing. With so many classified sites representing dealer inventory locally, regionally and nationally – it can be difficult to “rise above the rest”. This is also (maybe especially) a challenge with Franchised automotive dealer websites which represent an auto dealers inventory direct.

Read More

Topicssss: classified listings, auto portal, Automotive Data, Vehicle Data, consumers, automotive, Ford vehicle comparison


Non-traditional vehicle comparison


We came across this fun video, and while it is entertaining it also serves to really make the point that the right car for a potential buyer is really based on that buyers needs. Although we think few consumers will struggle to decide whether they will purchase a Ford Fiesta vs a Lamborghini - it is clear that vehicle comparison is a critical piece of vehicle marketing.

Read More

Topicssss: vehicle comparison, Vehicle, Marketing, consumers, Auto, automotive, auto mall, Ford VIN decoding, Ford vehicle comparison


Vehicle inventory data for classified listing sites


Obtaining vehicle inventory for classified listing sites or lead generating sites can be a daunting task for a new solution provider or a provider who wishes to augment current vehicle marketing programs for auto dealers.

Read More

Topicssss: classified listings, auto portal, dms, inventory, automotive, auto mall