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7 Reasons Your Website Should Have An Intuitive Vehicle Comparison Tool


85-90% of auto shoppers conduct online research, according to a MillwardBrown study. And 64% of online vehicle shoppers compare different models as part of the process, according to a recent study commissioned by Cox Automotive. Still many auto listing and dealership websites do not offer a comparison tool, or have buried it on their website.

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Topics: Auto Portals, Automotive Data, Dealers, Vehicle Shopping


How to Engage Today's Tech-Savvy Online Vehicle Shoppers


The vast majority of consumers today shop online. There's no shortage of great websites and online tools for searching, researching, and comparing various products. Most of them work equally as well from a desktop computer or mobile device. The key factor to success for many of these websites and tools is a top-notch user interface (UI) that's intuitive and allows each consumer to create their own shopping experience.

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Topics: Auto Portals, Vehicle Shopping


VIN Decoding "Off-Road" Vehicles


This post has been republished with updates since its original publish date in April 2012

The NHTSA standard for VIN assignment is applied to all motorized vehicles, motorcycles, and trailers that travel on the roads, streets and highways of the US.  However, the NHTSA has no jurisdiction over recreational vehicles not intended to ever be driven on a street or highway.

These "off-road" recreational vehicles are hugely popular and account for millions of purchases and tens of millions of vehicles in use in the US every year. As a result, there is a need to decode and identify these vehicles for initial sales and marketing efforts, resale, registration, insurance, and taxation.  

Are these vehicles able to be VIN decoded using the same principles and decoders used for light-duty and passenger vehicles? The answer is a solid... maybe.

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Topics: Auto Portals, Automotive Data, Vehicle, VIN


Simplify Online Vehicle Shopping: 9 of the Best Search Filters


Over the years, online vehicle shopping has grown in popularity. For many consumers, it’s an easy way to educate themselves on current vehicle makes, models, and features, as well as what they should pay for each vehicle before ever stepping foot in the dealership. Still, there is plenty of room for improving the online vehicle shopping experience.

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Topics: Auto Portals, Automotive Technology, Vehicle Equipment, Dealers, Vehicle Shopping


4 Ways to Convert Online Vehicle Shoppers Into Customers [Infographic]


According to Google, the majority of vehicle shoppers use digital channels during their research. Most of these online vehicle shoppers use more than one website before deciding on the vehicle they want to purchase. Let's look at ways to make these visitors convert.

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Topics: Auto Portals, Mobile, Dealers


Over 90% of Vehicle Shoppers Research Online: The Art of Auto Listing Conversions


A study from GE Capital Retail Bank in 2013 found that 81 percent of consumers research products online before making a big purchase decision. This percent is expected to continue to grow as consumers become more comfortable with the integrity of online information along with the readily available product information.  From clothing to electronics to large appliances, shoppers are using the internet to make smarter decisions before opening their wallets.

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Topics: Auto Portals, Marketing, VIN


10 Things You Need Before Displaying Inventory [Infographic]


Thinking about trying your hand at creating the next great inventory listing portal?  Make sure your plan for displaying inventory has all your bases covered by checking out our infographic!

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Topics: Auto Portals, VIN, Vehicle Equipment


The Key Role Of An Accurate VIN Decoder In Online Insurance Quotes


Online quotes have revolutionized the world of car insurance. Competition between insurance providers has increased now that users are able to get multiple quotes from different carriers quickly. This has created an environment where consumers shop around for the lowest premium possible, and may do so as frequently as once or twice a year. As a result, there is a consistent demand for online quoting, both from the insurers directly as well as from third party sites that provide quote comparison tools.

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Topics: Auto Portals, Automotive Data, Vehicle, VIN, Insurance, Auto Manufacturers


Suzuki Opts-Out of Making Vehicles for the US Automotive Market


 

After nearly three decades of production, Suzuki has announced its departure from the U.S. automotive market. Suzuki first began manufacturing automobiles for the U.S. market in 1985 and will stop selling automobiles once their current supply runs out. They will however continue to produce motorcycles, ATV’s, and watercraft here in the U.S.

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Topics: Support, Auto Portals, Automotive Data, Vehicle, Marketing, Auto Manufacturers, Automotive, Dealers


Google 2011 consumer research study


We found an interesting study this morning published by Google which describes consumer automotive shopping behavior in 2011. Some highlights below here as well as a link to Google direct for the full presentation.

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Topics: Auto Portals, Fuel Economy, Automotive Data, Vehicle, Marketing, Safety, Vehicle Equipment, Dealers