Online quotes have revolutionized the world of car insurance. It has made insurance more competitive because users can get multiple quotes from different carriers quickly. This has created an environment where consumers shop to find the best price possible, and may do so as frequently as once or twice a year. This results in a consistent demand for online quote both from the insurers directly and well as from third party sites that provide quote comparison tools.
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Posted by
Jake Maki on Fri, Jan 18, 2013 @ 02:33 PM
Like an individual fingerprint unique to each person, the Vehicle Identification Number is unique to each individual vehicle. And, just like the federal government maintains a database of fingerprints in order to access information on individuals registered in the system quickly and accurately, a VIN database can also access a wealth of information on each vehicle in the system in a quick, organized, and easy manner. With the high-tech, user-friendly VIN decoder software available on the market today, there’s no reason not to install and utilize a VIN decoding solution as part of your business process. In fact, a VIN database or VIN decoder application solution is essential to maximizing efficiency and profits and can be used to help position your service-oriented transportation business miles ahead of the competition.
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We came across this fun video, and while it is entertaining it also serves to really make the point that the right car for a potential buyer is really based on that buyers needs. Although we think few consumers will struggle to decide whether they will purchase a Ford Fiesta vs a Lamborghini - it is clear that vehicle comparison is a critical piece of vehicle marketing.
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Consumers will pick the medium, format and content that best allows them to find the information that they need, prioritized by how quickly and efficiently they can browse it and digest it. As more and more consumers opt to research within mobile applications, space and functionality become increasingly important to design elements.
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Posted by
Jake Maki on Mon, Nov 14, 2011 @ 09:00 AM
Everything you wanted to know about VINs
As you might expect we get a lot of questions about VINs. There is a lot of confusion about what a VIN is, how is it used, what information is captured within it and what is not. In this series we hope to provide a good resource that you can use to educate yourself on Vehicle Identification Numbers (VINs) and VIN Decoding. The articles will progressively build from very basic and general information about VINs to more detailed and specific aspects of using them and vehicle data in business and technical settings. We hope you find them useful.
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