VIN Basics Blog

After nearly three decades of production, Suzuki has announced its departure from the U.S. automotive market. Suzuki first began manufacturing automobiles for the U.S. market in 1985 and will stop selling automobiles once their current supply runs out. They will however continue to produce motorcycles, ATV’s, and watercraft here in the U.S. According to the press release, Suzuki determined that it’s automotive division was facing a serious number of challenges cited as “low sales volumes, a limited number of models in its line-up, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental U.S. and the disproportionally high and increasing costs associated with stringent state and federal regulatory requirements unique to the U.S. market.” In short, Americans never took to Suzuki like they did with other Japanese manufactures, such as Honda and Toyota.

Any type of mobile marketing strategy requires presenting information in small “bites.”  When it comes to advertising to auto consumers, whether they are researching vehicles or actively shopping inventory, the vehicle information presented needs to be optimized to the mobile experience.  

 Creating an experience that can support inventory or generic vehicle search, research or comparison for a mobile visitor is a difficult task.  There are a large variety of vehicles and brand out there.  In addition, there many different valuable features and options that can be installed on these vehicle.  These can be key drivers in the consideration and purchase and must be included in a successful mobile approach.  These factors all contribute to make displaying the necessary detail to power mobile research and shopping solutions for perspective car buyers is a significant challenge.  

Automotive VIN Data Primer

As a data company we come across many variations on needs from our Clients for VIN decoding. In the marketing segment, the term is used very loosely to describe data collections with a tremendous amount of information that can be queried by VIN.. but what is VIN decoding really?