VIN Basics Blog

Online quotes have revolutionized the world of car insurance. It has made insurance more competitive because users can get multiple quotes from different carriers quickly. This has created an environment where consumers shop to find the best price possible, and may do so as frequently as once or twice a year. This results in a consistent demand for online quote both from the insurers directly and well as from third party sites that provide quote comparison tools.

After nearly three decades of production, Suzuki has announced its departure from the U.S. automotive market. Suzuki first began manufacturing automobiles for the U.S. market in 1985 and will stop selling automobiles once their current supply runs out. They will however continue to produce motorcycles, ATV’s, and watercraft here in the U.S. According to the press release, Suzuki determined that it’s automotive division was facing a serious number of challenges cited as “low sales volumes, a limited number of models in its line-up, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental U.S. and the disproportionally high and increasing costs associated with stringent state and federal regulatory requirements unique to the U.S. market.” In short, Americans never took to Suzuki like they did with other Japanese manufactures, such as Honda and Toyota.

We came across this fun video, and while it is entertaining it also serves to really make the point that the right car for a potential buyer is really based on that buyers needs. Although we think few consumers will struggle to decide whether they will purchase a Ford Fiesta vs a Lamborghini - it is clear that vehicle comparison is a critical piece of vehicle marketing.

Automotive VIN Data Primer

As a data company we come across many variations on needs from our Clients for VIN decoding. In the marketing segment, the term is used very loosely to describe data collections with a tremendous amount of information that can be queried by VIN.. but what is VIN decoding really?